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Topic: Mckinney

Samsung Electronics Calls Global Ad Review Process will take up to three months

Samsung Electronics has begun a global review of its creative, digital and media business, sources said. The South Korean company spent a whopping $14 billion worldwide on advertising and marketing in…

April 24, 2014, 10:34 AM EDT

2 Shops Chase Estée Lauder's Global Creative Account Selection in the search is expected next month

Estée Lauder is in the final stages of a search for an agency to handle a global creative assignment, as the cosmetics giant continues to rethink its agency roster. The assignment…

February 21, 2014, 4:08 PM EST

Cheil N.A. CEO Sawyer Exits McKinney, Barbarian, will operate independently

Buz Sawyer, the former Wieden + Kennedy exec who was named CEO of Cheil North America in late 2010 is leaving the Korean agency at the end of the year. Sawyer…

December 13, 2013, 9:48 AM EST

How Nationwide, and Then the Nation, Fell in Love With the World's Biggest Baby Child's play from McKinney

IDEA: Attack of the 50-foot baby! Sorry, false alarm: It's a Nationwide Insurance commercial. Ad agency McKinney came up with the eye-catching spot, one of Nationwide's cutest and most popular to…

November 26, 2013, 10:31 AM EST

Nationwide Consolidates Its Media Account at UM Account previously was split among several shops

Nationwide kept its U.S. media business in the family by consolidating its at UM, a longtime roster shop. UM, out of its offices in New York and Detroit, will handle planning…

August 2, 2013, 11:46 AM EDT

Kirshenbaum Bond Senecal Wins Simmons Account Mattress business comes after a review

Simmons Bedding Co. has hired Kirshenbaum Bond Senecal + Partners as its new lead creative agency. The selection came after a three-month review in which there were two other finalists: The…

July 22, 2013, 1:28 PM EDT

Cramer-Krasselt Beats the Odds to Keep Porsche In a rare case, incumbency has its rewards

Cramer-Krasselt has beaten the historically poor odds of retaining an account in review, beating back thick competition to remain lead creative agency on Porsche. The other contenders for the account, with…

May 21, 2013, 12:51 PM EDT

Royal Canin Turns to McKinney for Branding First work, a digital effort, to break next month

Fourteen months into his tenure as U.S. president of pet food player Royal Canin, Keith Levy is ready to plant his brand flag. Historically, the company’s marketing has been modest and…

April 19, 2013, 4:20 PM EDT

Nicholson Builds Team at McKinney in N.Y. Leicht, Benjamin join as creative directors

In Jonny Leicht and Jake Benjamin, McKinney’s New York ecd Peter Nicholson thinks he has found some trusted lieutenants. Leicht and Benjamin are the first creative directors hired by Nicholson, who…

April 15, 2013, 3:32 PM EDT

Nationwide Reviews Media Business UM, McKinney are incumbents

Nationwide Mutual Insurance Co. is reviewing its media planning and buying business. Last year Nationwide spent more than $330 million in media, according to Nielsen. That figure does not include Internet…

March 28, 2013, 10:53 AM EDT

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