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Topic: Mcgarrybowen

The Last of the McGarrys Leaves Mcgarrybowen Digital chief 'J3' exits one year after the founding father

There are no McGarrys at mcgarrybowen anymore. A year after co-founder and CEO John McGarry exited, his son and head of the shop’s digital practice, John McGarry III, is leaving. The…

April 12, 2013, 6:01 PM EDT

Interpublic Stacks Deck in Kmart's Review McCann, Draftfcb are IPG

Interpublic Group has to like its odds in the Kmart creative review. Two of the three finalists—McCann Erickson in New York and incumbent Draftfcb in Chicago—are units of Interpublic, according to…

April 5, 2013, 6:23 PM EDT

Fast Chat: Deutsch's Anush Prabhu on Media's Evolution Why the industry needs to better harness data

Anush Prabhu, who is taking over Deutsch’s media department, has never made a TV or print buy in his career. But in fact, his data, analytics and communications planning background…

April 2, 2013, 6:36 PM EDT

Prabhu Takes Top Media Role at Deutsch N.Y. Succeeds longtime media chief Peter Gardiner

Deutsch has promoted agency partner Anush Prabhu to the new role of chief channel planning and investment officer in New York, following the exit last week of chief media officer…

March 5, 2013, 3:45 PM EST

Miracle Whip Creates Celebrity Benefit Song About Not Hating Miracle Whip Lance Bass, Village People and Tiffany urge you to 'Open your mouth'

Miracle Whip is spreadable, and so is the Kraft brand's superlative, spot-on send-up of "We Are the World"-style social-benefit music videos, which is approaching 250,000 YouTube views in about two…

February 22, 2013, 8:52 AM EST

Burger King Taps Mother for Lead Creative Role Decision comes after a lengthy review

Mother is shifting from a supporting to leading player on Burger King's roster of creative agencies. The New York shop has become lead agency on the BK brand, which last year…

February 19, 2013, 11:47 AM EST

Cars.com to Get Overly Dramatic in Super Bowl Ad From Mcgarrybowen Pair of videos tease first-quarter :30

Drama is good for Super Bowl commercials. It's less good when you're shopping for a car. Cars.com is vowing to bring some extra drama to the Feb. 3 broadcast with its…

January 22, 2013, 6:36 PM EST

Grey Regains Advil, ThermaCare Pfizer brands shift from mcgarrybowen

Grey N.Y. has regained the U.S. creative lead on Pfizer’s Advil and ThermaCare brands, taking over from mcgarrybowen which was given the bulk of that business in September 2010. Last fall,…

January 16, 2013, 1:47 PM EST

DDB and Reebok: Call It a Comeback Brand returns after a year at mcgarrybowen

What's old is new again. DDB, Reebok's lead global agency between 2009 and early 2012, has been reappointed to that role at the expense of mcgarrybowen. Annual global media spending on…

January 15, 2013, 11:45 AM EST

USTA Splits Business Between 2 Shops Brand lead goes to DDB, U.S. Open to mcgarrybowen

The United States Tennis Association has decided that two agencies are better than one. After a review, the USTA has hired DDB, New York, to handle brand image advertising and mcgarrybowen, Chicago,…

January 7, 2013, 8:53 PM EST

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