Advertisement

Topic: Mcgarrybowen

Liberty Mutual Cuts List in Creative Review

Down to 4

Liberty Mutual has narrowed the list of contenders in its creative review to include mcgarrybowen, Mullen, Havas Worldwide and incumbent Hill Holliday, sources said. McCann Erickson was cut from the search…

Pizza Hut Moves to Mcgarrybowen

Leaves The Martin Agency after nearly 4 years

For 22 years, BBDO had been Pizza Hut's lead creative agency. That long-term relationship ended four years ago, however, with the hiring of The Martin Agency and now the chain…

Mcgarrybowen Adds Chief of Staff

Daniel Korn hails from Ogilvy & Mather

Daniel Korn, the North American business development director at Ogilvy & Mather since 2010, is joining mcgarrybowen as chief of staff, a new position. Korn will be based in New York…

Creative Agencies Are Experiencing Super-High CEO Turnover

Fierce competition and a quest for reinvention

Creative agency execs are dizzy from the churn of CEOs over the past 12 months with the appointment of eight new chiefs for New York and North America—and more changes…

Pizza Hut Cuts to Final 4 in Creative Review

Presentations are scheduled for next month

Four agencies remain standing after a cut in Pizza Hut's creative review. Sources identified the shops as mcgarrybowen, Mullen, Havas Worldwide and the incumbent, The Martin Agency. Final presentations are slated…

JPMorgan Chase Calls a Digital Review

Bank is a big digital spender, at more than $70m a year

JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships. All told, the company spends an estimated $70-80…

Ship My Pants Helps Draftfcb Keep Creative Lead on Kmart

As with media review, incumbent wins

Draftfcb has retained its lead as creative agency for Kmart after a protracted review that kicked off in January. In the end, the agency bested corporate Interpublic sibling McCann Erickson and…

Ads Above the Fold Are Not More Viewable

So why are they priced at a premium?

Roughly half of online ads are going unseen, per various reports. This is creating a nightmarish scenario for advertisers who face the prospect of wasted spending while publishers are left…

Brandon Cooke Promoted to CMO at mcgarrybowen

Network plans two more offices

Brandon Cooke has been promoted to global chief marketing officer at mcgarrybowen, a new position at the Dentsu agency. Cooke, 33, has been with mcgarrybowen since March 2010 and most recently…

Ad of the Day: Is NeverWet as Lovable in a Polished TV Spot?

Mcgarrybowen follows up viral infomercial

You're sitting at home, trying to unwind in front of the tube after a long day at your challenging white-collar job, and you hear a voiceover. "This is water." But…

Advertisement