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Topic: Mcgarrybowen

Mcgarrybowen Gets a Toehold Into P&G Shift takes bite out of Kaplan Thaler's business

Procter & Gamble’s shift of the Aussie creative account to mcgarrybowen takes a bite out of Publicis Kaplan Thaler’s P&G business, but the agency still handles a litany of the…

August 2, 2012, 3:00 PM EDT

Miracle Whip Takes Its 'Cause' to Web Videos starring Tambor, Judd spoof PSAs

Kraft Foods’ Miracle Whip is shifting its “Keep an open mouth” campaign online with a series of deadpan videos from mcgarrybowen that mimic the look and feel of public service…

June 5, 2012, 5:35 PM EDT

Cars.com Awards Creative Business New agency succeeds DDB Chicago

Cars.com has found a new home. Two months after launching a review of its creative business, Cars.com has hired the Chicago office of mcgarrybowen. Annual media spending is estimated at $30…

May 31, 2012, 5:19 PM EDT

Marriott International Launches Creative Review Joanne Davis Consulting manages the search

Marriott International is reviewing advertising for flagship brand, Marriott Hotels & Resorts, according to sources. The brand's annual media spending is estimated at $15 million. The incumbent, mcgarrybowen in New York, is…

May 24, 2012, 11:22 AM EDT

Walgreens Confirms Selection of GSD&M as Lead Creative Agency Succeeds Downtown Partners in new role

It took a few days, but Walgreens has finally confirmed its selection of GSD&M as its new lead creative agency. The Austin, Texas-based shop beat the Chicago office of mcgarrybowen in…

May 9, 2012, 12:04 PM EDT

Walgreens Eyes 2 Finalists for Creative Biz More meetings expected this month

Two shops remain in the hunt for Walgreens’ creative account, with another round of presentations expected this month. Sources identified the finalists as GSD&M in Austin, Texas, and the Chicago office…

May 3, 2012, 6:00 PM EDT

New Courtyard Ads Contrast Hassles With Comforts Campaign highlights lobby amenities

Overcoming the myriad obstacles of air travel might just be worth it if you end up at an accommodating hotel. This is the core message behind a new campaign for Courtyard…

April 4, 2012, 12:59 PM EDT

Maxwell House Turns Up Its Nose at the French Press Mcgarrybowen takes down the snooty

Kraft Foods' brand portfolio is so wide that it can have its Johan and its Ted, too. Johan is the ultra-suave Swede in Taxi's new campaign for Gevalia premium coffee.…

March 5, 2012, 1:29 PM EST

Miracle Whip Unveils Storytelling Campaign Torch-wielding mob, literary references urge consumers to 'keep an open mouth'

You say you hate Miracle Whip, but have you tried it? That’s the core question behind mcgarrybowen Chicago’s new campaign for the Kraft sandwich spread. The effort, which launches this week,…

February 23, 2012, 12:02 AM EST

Chase Shifts Sapphire Card Business Saatchi succeeds mcgarrybowen

Saatchi & Saatchi has taken a bite out of mcgarrybowen’s Chase account. Chase has selected Saatchi to handle traditional, direct and digital advertising for the Chase Sapphire credit card, which the…

January 11, 2012, 1:43 PM EST

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