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Topic: Mcgarrybowen

Pitney Bowes Names DigitasLBi Its Digital Agency

Part of the company’s push to change its agency relationships

Pitney Bowes' selection of DigitasLBi as the company’s digital agency represents just the beginning of the company’s effort to consolidate its agency relationships. Where it has worked with tens of agencies,…

Ad of the Day: Miracle Whip Couldn't Be Prouder in Gritty New Campaign

These guys know what they like

After years of pleading its case, Miracle Whip unapologetically plants a flag in the ground in a new campaign from mcgarrybowen. Two TV ads breaking Monday feature rough-and-tumble dudes with long…

Reebok Is Close to Naming a New Lead Agency

Selection looms amid split with DDB

DDB is splitting with Reebok amid a review of the sneaker and apparel company’s global creative business. The review is in its late stages with a trio of contenders that sources…

BBDO Is Pitching Like Crazy in the Next 4 Weeks

Chases big brands that collectively spend $415M in media

In the finals of four big reviews, BBDO has a shot at adding about $25 million to its revenue line if it runs the table—or getting burned out trying. The…

Ad of the Day: United Airlines Shows Its Team USA Pride

'Athletes Aboard' to debut during Opening Ceremony

Now that the Super Bowl ad bonanza is (finally) over, it’s time we all take a well-deserved break from obsessively tracking TV spots created for major sporting events. Just kidding!…

Redefining Luxury, the 2014 Wienermobile Is Now Available for Lease

'Form. Meats. Function.'

My dream of hogging the road in a 27-foot-long, 14,000-pound frankfurter could finally become a reality if I win Oscar Mayer's contest to let someone "lease" a 2014 Wienermobile for…

Burger King Launches Global Agency Review [Updated]

Hires new digital shop as it splits with Mother

Just 11 months after Burger King named independent Mother New York creative lead on its business, the two have parted ways and the Miami fast-food company is looking for a…

Adweek's Top 5 Commercials of the Week: Dec. 6-13

Holiday cheer, gender roles and thrill rides—vote for your favorite spot

Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer.  Three of our picks this week are holiday spots. The other two are…

Ad of the Day: Edward Norton Shines in Crazy 90-Second Thrill Ride for Verizon and Droid

Like 10 spots in one

Given the actor's reputation for demanding final cut (all right, the director was notoriously insane) and distancing himself from projects he doesn't like, it makes perfect sense that if Edward…

Crayola Expands Its Palette With Major Push Into Toys This Holiday

Six colorful new spots from mcgarrybowen

After years of cornering the market on all things magenta and turquoise, Crayola makes a big, public shift into the toy category with its new "This Holiday, Get Creative" campaign. The…

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