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Topic: Mcgarrybowen

Duracell Picks a New Lead Agency in the U.S.

Anomaly succeeds The Acme Idea Co.

Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the New…

Northwestern Mutual Picks a New Lead Agency

GSD&M succeeds Olson on the business

Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review. The company spent nearly $50 million in media last year, according to Kantar Media. Four other…

FCB's Coughlin Moves to mcgarrybowen

In charge of Chase business

Debra Coughlin, the former global CMO and New York general manager of Interpublic’s FCB, has retuned to her client roots in financial services and is now running JPMorgan Chase at…

JPMorgan Chase Embraces Its New Digital Shop

Publicis Groupe's Roar arose from last year's global pitch

It's still early stages for Roar, the new shop that Publicis Groupe created to handle JPMorgan Chase's global digital business, but so far a bank marketing leader likes what he…

4 Shops Vie for P&G's Duracell Account

Brand spent $50 million in media last year

Classically, Procter & Gamble is only looking at roster shops to find a new agency for its Duracell brand in the U.S. Sources identified the agencies as Anomaly, mcgarrybowen, Saatchi &…

Maxwell House Drops Wieden + Kennedy in Portland

Agency lays off 30 staffers

Kraft has shifted creative responsibilities on its Maxwell House brand, after less than a year at Wieden + Kennedy. The loss contributed to the agency's decision to layoff some 30 staffers…

Mcgarrybowen Fills President's Role With Insider

Tom Sewell shifts from account management ranks

Mcgarrybowen, after searching outside for an executive to lead its New York office, went for a longtime insider instead. Tom Sewell has worked at the agency since 2008, most recently as…

Pitney Bowes Names DigitasLBi Its Digital Agency

Part of the company’s push to change its agency relationships

Pitney Bowes' selection of DigitasLBi as the company’s digital agency represents just the beginning of the company’s effort to consolidate its agency relationships. Where it has worked with tens of agencies,…

Ad of the Day: Miracle Whip Couldn't Be Prouder in Gritty New Campaign

These guys know what they like

After years of pleading its case, Miracle Whip unapologetically plants a flag in the ground in a new campaign from mcgarrybowen. Two TV ads breaking Monday feature rough-and-tumble dudes with long…

Reebok Is Close to Naming a New Lead Agency

Selection looms amid split with DDB

DDB is splitting with Reebok amid a review of the sneaker and apparel company’s global creative business. The review is in its late stages with a trio of contenders that sources…

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