Topic: Mcgarrybowen
There are no McGarrys at mcgarrybowen anymore. A year after co-founder and CEO John McGarry exited, his son and head of the shop’s digital practice, John McGarry III, is leaving. The…
Interpublic Group has to like its odds in the Kmart creative review. Two of the three finalists—McCann Erickson in New York and incumbent Draftfcb in Chicago—are units of Interpublic, according to…
Anush Prabhu, who is taking over Deutsch’s media department, has never made a TV or print buy in his career. But in fact, his data, analytics and communications planning background…
Deutsch has promoted agency partner Anush Prabhu to the new role of chief channel planning and investment officer in New York, following the exit last week of chief media officer…
Miracle Whip is spreadable, and so is the Kraft brand's superlative, spot-on send-up of "We Are the World"-style social-benefit music videos, which is approaching 250,000 YouTube views in about two…
Mother is shifting from a supporting to leading player on Burger King's roster of creative agencies. The New York shop has become lead agency on the BK brand, which last year…
Drama is good for Super Bowl commercials. It's less good when you're shopping for a car. Cars.com is vowing to bring some extra drama to the Feb. 3 broadcast with its…
Grey N.Y. has regained the U.S. creative lead on Pfizer’s Advil and ThermaCare brands, taking over from mcgarrybowen which was given the bulk of that business in September 2010. Last fall,…
What's old is new again. DDB, Reebok's lead global agency between 2009 and early 2012, has been reappointed to that role at the expense of mcgarrybowen. Annual global media spending on…
The United States Tennis Association has decided that two agencies are better than one. After a review, the USTA has hired DDB, New York, to handle brand image advertising and mcgarrybowen, Chicago,…
