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Topic: Mcgarrybowen

Here's Who Gets What in Kraft's Agency Consolidation Big windfall for Burnett, which adds 7 brands

Kraft's reassignments post agency consolidation went beyond the brands that were exiting former shop like Wieden + Kennedy and Droga5. For example, Jell-O, a brand handled by one of the remaining…

December 4, 2014, 6:44 PM EST

Jim Parsons Gets to Be His Lovable, Geeky Self for Intel in His First Big Endorsement Mcgarrybowen considered more than 60 celebs

Earlier this fall, Intel marketing execs were visiting their new agency, mcgarrybowen, when they noticed a copy of Adweek featuring The Big Bang Theory's Jim Parsons on the cover. That…

November 21, 2014, 6:00 AM EST

Are Ad Agencies the Next Target for Sears Holdings' Cost-Cutting? The company reaches out to holding companies

Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of which…

November 11, 2014, 9:54 AM EST

There Are 4 Big Winners in Kraft's Agency Consolidation Their gains come at the expense of 8 shops

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin…

November 7, 2014, 4:36 PM EST

James Franco Is Saved From Certain Death by a Quick-Thinking Droid Turbo But don't try this at home

The new Droid Turbo is so fast that when James Franco falls off the roof at a party, he can use the Motorola phone to find the nearest safe landing,…

November 4, 2014, 11:08 AM EST

Mcgarrybowen New York Takes the Lead on Intel Tech company spends $85 million in media annually

The New York office of Mcgarrybowen beat incumbent Venables, Bell & Partners to become the new lead agency for Intel. The technology giant spends about $85 million annually on ads. Intel launched…

October 16, 2014, 11:37 AM EDT

JWT N.Y. Hires Marta La Rock as Executive Planning Director Formerly with mcgarrybowen

JWT New York has hired Marta La Rock as executive planning director to handle strategic planning on Royal Caribbean and lead cross-agency integration for JWT parent WPP. La Rock joins JWT…

August 20, 2014, 4:05 PM EDT

Deutsch L.A. Lands Pizza Hut Second agency shift in past year

Deutsch, Los Angeles, becomes Pizza Hut’s third lead creative agency in the past year, replacing mcgarrybowen Chicago which had inherited the Yum brand just last fall from The Martin Agency. Deutsch…

July 17, 2014, 4:04 PM EDT

Duracell Picks a New Lead Agency in the U.S. Anomaly succeeds The Acme Idea Co.

Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the New…

July 17, 2014, 11:04 AM EDT

Northwestern Mutual Picks a New Lead Agency GSD&M succeeds Olson on the business

Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review. The company spent nearly $50 million in media last year, according to Kantar Media. Four other…

July 3, 2014, 2:24 PM EDT

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