Topic: Mcgarrybowen

Intel's CMO Showed the World How a Tech Company Can Sing, Dance and Send Rockets Into Space

Adweek's 2016 Brand Genius winner for technology

This summer, Jim Parsons hopped into a New York City taxi and suffered a fate that often befalls celebrities. Parsons, the star of The Big Bang Theory, noticed the driver stealing…

Jeep Seeks to Unite Americans With These New 'Free to Be' Ads for the Third Debate

With split screens and music by Cat Stevens

Viewers tuning in for coverage of the third and final presidential debate on Wednesday night will see both sides working together for the greater good, blazing new trails toward a…

Mcgarrybowen Names New Strategy Lead, Chief Integration Officer

Conner Huber joins the team, while Phil Gaughran gets promoted

Mcgarrybowen New York has expanded its strategic leadership team again with the addition of chief strategy officer Conner Huber and the promotion of Phil Gaughran, who previously held that role,…

Ad of the Day: An Ode to Minor League Baseball, and All Working Class Heroes

Mcgarrybowen captures the daily hustle of the Brooklyn Cyclones

"A working class hero is something to be," John Lennon sang in 1970—and that sentiment rings every bit as true more than 45 years later. Coney Island is a long way…

Ad of the Day: United Turns Airport Security Into an Olympic-Level Obstacle Course

Spot from mcgarrybowen stars real-life athletes

Do you ever feel like an Olympic track star while trying to navigate the maze that is the airport check-in experience? United Airlines feels your pain. The 2016 Summer Olympics begin…

Ad of the Day: Forget 'Plus Size.' JCPenney Just Bravely Stood Up for 'Fat Girls'

Mcgarrybowen salutes five women with an indomitable spirit

JCPenney takes the stand that your measurements aren't a measure of your worth with its defiant new campaign from mcgarrybowen, themed #HereIAm. The nearly three-minute fist-pump for JCPenney's plus size…

2 Female Agency Creatives Are Trying to Track Down the 'Original Peggy Olsons' at Cannes

Finding the first Lionesses

Last year, after winning their first Cannes Lion, a pair of creatives from Mcgarrybowen in London, Holly Fallows and Charlotte Watmough, started a movement called Cannes Lionesses to champion female creatives at Cannes. This year,…

With Tourism Win, Mcgarrybowen Takes on the Job of Selling America to the World

Brand USA spends up to $30 million a year

Mcgarrybowen's continuing global expansion got a vote of confidence as the agency edged out larger networks to become the creative agency for Brand USA, America's first national marketing organization. Spending by…

Mcgarrybowen Announces New Leadership Team, Naming Simon Pearce U.S. CEO

Aims to prep agency for expansion

Mcgarrybowen today announced New York president Simon Pearce as its new U.S. CEO. The agency also named Chicago chief creative officer Ned Crowley as its new U.S. chief creative officer…

Mr. T Has No Pity for the Fools Who Don't Stay at Fairfield Inn and Suites

New campaign from mcgarrybowen domesticates the '80s star

Mr. T—or, as his friends know him, Lawrence Tureaud—has appeared in quite a few ads since Rocky III opened 35 years ago. Why? He can still move product and cause controversy. For…