Topic: Mcgarrybowen
Marriott International is reviewing advertising for flagship brand, Marriott Hotels & Resorts, according to sources. The brand's annual media spending is estimated at $15 million. The incumbent, mcgarrybowen in New York, is…
It took a few days, but Walgreens has finally confirmed its selection of GSD&M as its new lead creative agency. The Austin, Texas-based shop beat the Chicago office of mcgarrybowen in…
Two shops remain in the hunt for Walgreens’ creative account, with another round of presentations expected this month. Sources identified the finalists as GSD&M in Austin, Texas, and the Chicago office…
Overcoming the myriad obstacles of air travel might just be worth it if you end up at an accommodating hotel. This is the core message behind a new campaign for Courtyard…
Kraft Foods' brand portfolio is so wide that it can have its Johan and its Ted, too. Johan is the ultra-suave Swede in Taxi's new campaign for Gevalia premium coffee.…
You say you hate Miracle Whip, but have you tried it? That’s the core question behind mcgarrybowen Chicago’s new campaign for the Kraft sandwich spread. The effort, which launches this week,…
Saatchi & Saatchi has taken a bite out of mcgarrybowen’s Chase account. Chase has selected Saatchi to handle traditional, direct and digital advertising for the Chase Sapphire credit card, which the…
Crystal Light began airing a new spot by mcgarrybowen this week that swaps out the old theme, "Water your body," for a play on a different kind of wetness. The…
Call it a split decision. Rather than assign its Bud Light creative business to a single agency, Anheuser-Busch InBev has divided the assignment between mcgarrybowen and Translation. Mcgarrybowen will lead efforts…
GENESIS: The Central Park Conservancy, which is celebrating 30 years of managing and preserving the landmark 843-acre park, needs more and younger donors. New Yorkers tend to think the park…
