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Topic: McDonald's

Study: McDonald's, Burger King Rely on Giveaways, Not Food, to Lure Kids You want some fries with that toy?

A new study says McDonald's and Burger King aren't living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like…

August 28, 2013, 5:00 PM EDT

H&L and Davis Elen Land Regional McDonald's Accounts Had been at Arnold

McDonald’s named new ad agencies for a handful of its Eastern regions, covering New England, upstate New York, Baltimore and Washington, D.C.  In New England and Albany, N.Y., the fast-food giant's…

August 28, 2013, 2:07 PM EDT

Global Ad Buys Might Finally Become a Reality Marketing across borders

When the holding companies Publicis and Omnicom announced last month they were joining forces to form the world’s largest ad agency group, they called it “a new company for a…

August 18, 2013, 10:26 PM EDT

Ewan Paterson Leaves DDB Chicago After 3 Years Office recently got a new CEO

Just weeks after DDB named a new CEO for its Chicago office, the office's creative chief has decided to leave. Ewan Paterson, who has been chief creative officer for Chicago since…

August 13, 2013, 1:51 PM EDT

Twitter Promoted Trends Typically Cost Less in Latin America $200K price tag not usually applied, per IMS

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a…

August 13, 2013, 11:07 AM EDT

The True, Steamy Story of the Egg McMuffin Hockey puck breakfast turns 40

In December 1971, Ray Kroc paid a visit to a McDonald’s restaurant owned by Herb Peterson. The fast-food chain’s president had learned that the franchisee had cooked up something that…

August 8, 2013, 7:18 AM EDT

McDonald's Figures It Needs Only the Product, Not the Branding, in Striking New Ads TBWA's bold close-ups

All new from McDonald's: the McCloseUp. The chain is taking fast-food porn to new heights with a series of print ads from TBWA Paris that consist entirely of intimately photographed…

August 2, 2013, 10:32 AM EDT

McDonald's Ads Are as Mouth-Watering as McDonald's Food in New French Campaign TBWA looks at iconic menu items

TBWA\Paris places ads within ads in this new McDonald's campaign, with print and billboard elements playing key roles in a series of understated TV commercials. Branding cues such as the McDonald's…

July 31, 2013, 11:11 AM EDT

A Closer Look at Potential Conflicts at Publicis Omnicom Will marketers be more forgiving than in the past?

How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger. Still,…

July 30, 2013, 11:00 AM EDT

McGuinness Leaves DDB Chicago for Chobani Agency names Paul Gunning as new chief

The Chicago office of DDB is losing its president and CEO but filling the role with a familiar face. Peter McGuinness, head of the office since 2011, is moving back to…

July 11, 2013, 12:53 PM EDT

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