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Topic: McDonald's

McDonald's Mascot 'Happy' Becomes Even More Terrifying in Horror Poster Contest Fear the teeth

Turns out we weren't the only ones that found McDonald's newest Happy Meal mascot, "Happy," just a tad on the frightening side. Online marketplace DesignCrowd challenged its graphic design community to…

June 3, 2014, 10:45 AM EDT

McDonald's, Hollister Tap Twitter to Target Music Fans Aim to cut through social chatter

McDonald’s and Hollister are hoping to tap into some of the social chatter around music taking place on Twitter as part of a new program with Billboard magazine. Billboard announced Real-Time…

May 27, 2014, 4:14 PM EDT

McDonald's Unveils the Simplest Ads It's Ever Made TBWA Paris turns products into icons

Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in…

May 22, 2014, 9:46 AM EDT

McDonald's Overhauls Packaging for World Cup Digital Push Also moves from QR codes to augmented reality

McDonald's is revamping its fry packaging on a global scale for the first time as part of a large-scale marketing push for the upcoming 2014 FIFA World Cup. And interestingly,…

May 20, 2014, 3:16 PM EDT

McDonald's New Happy Meal 'Ambassador' Just Might Eat Your Children Meet 'Happy,' this week's most maligned mascot

On the heels of a refresh that brought Ronnie McDonald some sweet new threads, McDonald's has just introduced a new crazy-eyed mascot—er, "ambassador"—named "Happy." (Presumably because "Nightmare Fuel" was already…

May 20, 2014, 10:38 AM EDT

What's Slaying the All-American Burger? After 5 years of steady growth, chicken comes home to roost

Could the hamburger, the long-reigning, all-American favorite, finally be toast? Beef burgers made their name as a workingman’s meal during the Great Depression—before evolving into the symbol of American corporatism and…

May 18, 2014, 8:43 PM EDT

Univision Debuts Its First English-Language Video Network for Millennials Trojan and McDonald's are sponsors

Univision is launching an English-language video channel today called TheFlama.com with an eye on Hispanics between ages 15 and 30. Condom maker Trojan is the cross-programming launch partner for the online endeavor,…

April 14, 2014, 12:34 PM EDT

Taco Bell Sings 'Old McDonald,' Says the Egg McMuffin Belongs Back in 1984 Along with your Loverboy poster

Taco Bell's all-out assault on McDonald's breakfast continues in this 30-second spot, "Get With the Times," which posits that eating an Egg McMuffin isn't just uncouth—it's medieval. While the earlier ads…

April 7, 2014, 1:51 PM EDT

Are Brand Rivalries Like the Taco Bell-McDonald's Dust-Up Good Marketing? I-Com attendees weigh in

Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald" TV spot. And Ford took on Cadillac in what has been a late…

March 31, 2014, 4:23 PM EDT

Ad of the Day: Taco Bell Recruits Real Ronald McDonalds to Launch Its New Breakfast Errol Morris finds 25 subversive spokesmen

When you're a breakfast upstart like Taco Bell, how do you launch into a category where every fast-food outlet stagnates in the shadow of the Golden Arches? Well, first you find…

March 27, 2014, 11:38 AM EDT

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