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Topic: McDonald's

Check Out This GoPro Footage of Ronald McDonald Leaping Out of a Plane in Dubai

Mascot is stepping up his game on Instagram

When Ronald McDonald got his big makeover in April, he promised an all-out clown assault on social media—in an effort to broaden his audience, which had previously been family focused. Well,…

10 Ad Mascots You Probably Didn't Know Were Related to Kermit the Frog

The many commercial creations of Jim Henson's Creature Studio

Jim Henson creations have a storied history in advertising, going back to the 1950s, when a violent proto-Kermit pitched Wilkins Coffee with 10-second TV spots. Tappy, the latest creation from Jim…

Brand of the Day: McDonald's McRib Returns With a Video About How It's Made

Will transparency help the brand's lagging sales?

The McRib is back! The seasonal treat made its return this week and will be available in roughly 75 percent of the nation's restaurant. Sure, McDonalds is looking to boost lackluster…

Can You Make a Great-Looking Fast-Food Ad Using Actual Fast Food and an iPhone?

These guys wanted to try

It's an accepted truism that the food in fast-food ads looks nothing like the food in real life. But can it be made to look that way? Is it possible…

Why Did Taco Bell Just Wipe Out Its Social Media Accounts?

An unorthodox approach to launching an app

Taco Bell made a bold move today to grab the attention of hungry millennials. It darkened its social media pages (even appearing to wipe out its 1.4 million Twitter followers and erase…

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay

The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

McDonald's and Coca-Cola's Earnings Drop as American Taste Buds Change

Burger chain considers organic, regional menu

Americans are losing their appetites for Big Macs chased down by Cokes, forcing two megabrands to re-think how to gain market share. This week McDonald's reported a 3.3 percent quarterly profit…

Organic Food Snobs Are Unknowingly Fed McDonald's, and They're Lovin' It

In unofficial prank, experts can't tell the difference

You probably have a few friends so opinionated about the sourcing and quality of their food, part of you wants to test whether they'd really know the difference between crap…

KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands

Plus 8 other fast-food joints in surprising places

How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens…

What's in McDonald's Food, Anyway? Ex-MythBuster Grant Imahara Is Hired to Find Out

Transparency campaign echoes one from Canada

Does McDonald's put horsemeat in its burgers? What about pink slime? Would you feed McDonald's food to your kids? So many questions. But now, taking its cues from a well-received transparency…

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