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Topic: McDonald's

UPDATE: T-Mobile Appears to Pull Twitter Ad After Backlash

#NeverSettleForVerizon reaps negative tweets

T-Mobile walked into a hornet's nest on Twitter after buying today's Promoted Trend—which costs around $200,000—and employing the hashtag #NeverSettleForVerizon. Many former T-Mobile customers tweeted in protest to the ad,…

Watch Out, New Hamburglar, Old Hamburglar Is Out of Jail and on the Road Again

A parallel adventure

If you're underwhelmed by the new Hamburglar's antics so far—and are pining for the original criminal himself—you're in luck, thanks to a spec campaign from production company Whiskey Tongue. The #OGHamburglar…

After All That, the Hamburglar's First Video Is One Big Joke About His Nagging Wife

His McDonald's Twitter takeover

Are we sure we want the Hamburglar back? The cartoon character, who was reincarnated after a 13-year hiatus as a real live human man—whom the Internet simultaneously reviled and love—took over…

Max Greenfield Helps the Hipster Hamburglar Push McDonald's Sirloin Burgers

New Girl star's daily lovin' updates

The Hamburglar got the Internet's attention last week—the jury is still out on whether he's hot or creepy—but he won't be pitching the Sirloin Burger on TV, at least not this…

As the McDonald’s vs. Taco Bell Breakfast War Rages On, More Brands Join the Fight

Dunkin' Donuts, Starbucks and Carl's Jr. work on innovations of their own

Free breakfast. It's the latest marketing strategy two fast-food giants are wielding in what has been dubbed "the breakfast war." The stakes are high—fast-food breakfast sales last year rang up $34.5…

Growing Up the Son of a 'Mad Man' in Advertising's Golden Era

Reflecting on career and work of a Don Draper-like father

There are many memories of the so-called "golden era" of advertising that are conjured up expertly by Matthew Weiner's Mad Men on AMC Networks. Largely, it is the effort to create…

James Franco Wrote a Long, Strange Ad for McDonald's in the Washington Post

Op-ed about his days working there comes at tough time for the chain

"When I needed McDonald's, McDonald's was there for me. When no one else was." James Franco offered an unlikely endorsement of the fast-food chain Thursday—at a time when its treatment of…

McDonald's Has Brought Back the Hamburglar, and It's All Anyone Can Talk About

Creepy, sexy or ... a pro wrestler?

McDonald's has resurrected the Hamburglar, and he might steal your heart. That's the view of half the Internet, anyway, as the chain unveiled the new version of the character Wednesday—a masked…

McDonald's Invented This Clever Takeout Bag That's Also a Tray

A game-changer, probably

Here's a nifty invention for people brave enough to eat McDonald's—the new "BagTray" from DDB Budapest. It is, as it sounds, a bag that's also a tray. Just tear off a…

McDonald's Updates Its Famously Minimalist Ads in France to Include Emojis

Menus items are now made of happiness

McDonald's in France makes some of the most spare, striking outdoor ads anywhere. For the past couple of years, the OOH ads have shown just the menu items, with almost…

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