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Topic: McDonald's

Experts: McDonald’s Needs Better Grip on Millennials Before Moving Social Strategy Forward Social feedback shows marketing disconnect

When it comes to brands charged with spearheading a social media strategy, McDonald’s brand managers have it rough. The burger slinger routinely gets beat up on social media with negative…

August 12, 2014, 6:00 AM EDT

McDonald’s Gets Super-Sized Backlash With Instagram Ads People aren’t loving it

Just as marketers expect for Instagram to open its advertising platform to the masses soon, a new McDonald’s promo underscores the challenges that marketers may have in nailing ads on…

August 4, 2014, 4:56 PM EDT

This Shop Turns Sunday Circulars Into Hyperlocal Mobile Ads Crisp Media does it for the likes of Walmart and McDonald’s

Specs Who (From left) Xavier Facon, chief technical officer and founder; Tom Jones, chief revenue officer; Stacey Hafers, chief financial officer; and Jason Young, chief executive officer What Mobile ad-tech provider Where New…

July 30, 2014, 9:52 PM EDT

McDonald's Will Spend the Next 18 Months Rebranding New menu and restaurant remodels aim to combat sliding sales

Amid anemic sales, employee pay issues, and an increasingly bad dietary reputation, McDonald’s has announced it will devote the next 18 months to rebranding itself as not only a cheap…

July 25, 2014, 12:44 PM EDT

McDonald's Launches 'Chicken Legend' With World's Least Dangerous Daredevil Stunt Yet it's still rather suspenseful

Chickens might not fly much in life, but in death, a few of them got some pretty good air time with this odd U.K. stunt for McDonald's new Chicken Legend…

July 23, 2014, 12:11 PM EDT

Is Tim Howard the Perfect Brand Partner? World Cup phenom already has deals with Nike, McDonald's—more on the way?

Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score. The 35-year-old American, who also plays for Everton in England,…

July 14, 2014, 6:31 AM EDT

Here Are Some Advertising Slogans. Do You Remember the Brands? [Video] We test people in Times Square

What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find…

June 25, 2014, 3:33 PM EDT

Big Brands React to Luis Suarez’s World Cup Biting Incident Bud Light, Listerine, Snickers sink their teeth into social buzz

In the moments after Uruguay soccer player Luis Suarez apparently bit Italia's Giorgio Chiellini at the end of an exciting World Cup game today, Twitter exploded with often comedic buzz—and…

June 24, 2014, 6:04 PM EDT

McDonald’s Plays With Mobile Payments in Georgia Adoption in Columbus is apparently slow

Over the past four months, McDonald’s has been testing mobile payments within a branded app in the Columbus, Ga., market after several years of experimenting with efforts in other pockets…

June 24, 2014, 2:38 PM EDT

Here's Wendy's First Snapchat Post Pretzel Bacon Cheeseburger shots could win over millennials

Fans of the Pretzel Bacon Cheeseburger, rejoice. Wendy’s is bringing back the limited-edition burger that is credited with launching last year's pretzel mania, and the brand has launched a Snapchat…

June 17, 2014, 8:31 PM EDT

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