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Topic: McDonald's

McDonald's Launches Creative Review, Moves to Consolidate U.S. Advertising Business

DDB, Leo Burnett have shared duties on main account

McDonald's is reviewing its creative advertising business in the U.S. A spokesperson for the restaurant chain told Adweek on Monday: "We are committed to modernizing McDonald's, including how we create customer-facing…

U.S. Women's Soccer Stars Are Finally Set to Score Olympic-Size Endorsements

Thanks to their inspiring fight for equal pay

The U.S. women's soccer team captivated the entire country during its thrilling World Cup win last summer, and before gearing up to do it again at the Rio Olympics in…

SXSW Attendees Can Paint Their Own Virtual Reality Happy Meal Box

Using VR to show 'the future of fun'

A new virtual reality program McDonald's is debuting at South by Southwest this week has the crowds of tech and agency people immersing themselves into one of the brand's most…

Boy Comes Out to His Father on McCafé Cup in This Taiwanese Ad, Stirring Religious Ire

McDonald's accused of 'openly promoting gay issues'

A new, gay-friendly McDonald's McCafé ad in Taiwan has predictably stirred up opposition from local religious groups, who are demanding a boycott.  The ad, by Leo Burnett, shows a boy coming out…

After a Much-Debated Sponsorship Last Year, McDonald's Is Coming Back to SXSW

Activation includes virtual reality and startup contest

McDonald's raised more than a few eyebrows last year when it sponsored South by Southwest Interactive in Austin, Texas. Aside from activations like a food truck and a big-tent event, the…

Burger King Had a Pretty Good Comeback to That Big, Insulting McDonald's Billboard

A long way to BK? No problem!

Last week, we wrote about that obnoxious and ludicrous (and OK, pretty entertaining) McDonald's billboard in France that displayed absurdly lengthy driving directions to the nearest Burger King drive-thru. The…

McDonald's Is Now Making Happy Meal Boxes That Turn Into Virtual Reality Headsets

Happy Goggles debut in Sweden in trial run

McDonald's Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants…

McDonald's Billboard Gives Ridiculously Lengthy Directions to a Burger King Drive-Thru

Only 258 kilometers to go

Here is 2016's most obnoxious (but fun) billboard so far. McDonald's has more than 1,000 drive-thru locations in France. Burger King has fewer than 20. So, McDonald's is using this fact…

This McDonald's Billboard Near Whistler Gives Snow Reports via Espresso Drink Toppings

Another winner from Cossette

Cossette in Vancouver has made another tasty McDonald's billboard that skiers and snowboarders heading to Whistler will think is pretty gnar. The ad uses real-time snowfall data to synchronize the whipped…

How Arby's Turned Its Brand Around After Years With an Identity Crisis

CMO Rob Lynch got the chain back in the conversation

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for…

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