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Topic: McDonald's

How the Build-Your-Own Meal Craze Is Reshaping Restaurants

Chipotle’s not the only game in town

As fast-food giants like McDonald's struggle to get their sizzle back, fast-casual restaurants like Chipotle and Shake Shack have flourished. Fast-casual revenue grew 13 percent in 2014, 10 times that…

Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble

Companies attract vitriol amid indictments, abuses

It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to have…

Fast-Food Mascots That Should Live Again, and Who Should Stay Dead

If it's Mascot Madness, then long live Mayor McCheese!

Last week, KFC gave Colonel Harland Sanders a makeover, tapping SNL veteran Darrell Hammond for the return. Earlier this month, McDonald's brought back the Hamburglar, who was simultaneously reviled and loved.  Are fast-food brands…

'Unboxing' YouTube Marketers Are Accused of Tricking Kids

Brouhaha rises over clips of fun toys

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the…

Activists Pressure FIFA Sponsors Over ‘Horrific’ Working Conditions in Qatar

Pushing for change at 2022 World Cup site

Brand reputation matters. At least that's what workers' rights advocates were hoping when they kicked off efforts earlier this week to get sponsors of FIFA—including Adidas, Kia, Hyundai, Gazprom, Budweiser,…

The Sticky Story of Krazy Glue (and How It Holds Our Lives Together)

It’s Strong. It’s Clear. Just keep your fingers away from it

In 1968, the Japanese chemical company Toagosei began selling a fast-bonding glue called Aron Alpha. The name didn't exactly roll off the tongue. But neither did the glue's chemical name,…

UPDATE: T-Mobile Appears to Pull Twitter Ad After Backlash

#NeverSettleForVerizon reaps negative tweets

T-Mobile walked into a hornet's nest on Twitter after buying today's Promoted Trend—which costs around $200,000—and employing the hashtag #NeverSettleForVerizon. Many former T-Mobile customers tweeted in protest to the ad,…

Watch Out, New Hamburglar, Old Hamburglar Is Out of Jail and on the Road Again

A parallel adventure

If you're underwhelmed by the new Hamburglar's antics so far—and are pining for the original criminal himself—you're in luck, thanks to a spec campaign from production company Whiskey Tongue. The #OGHamburglar…

After All That, the Hamburglar's First Video Is One Big Joke About His Nagging Wife

His McDonald's Twitter takeover

Are we sure we want the Hamburglar back? The cartoon character, who was reincarnated after a 13-year hiatus as a real live human man—whom the Internet simultaneously reviled and love—took over…

Max Greenfield Helps the Hipster Hamburglar Push McDonald's Sirloin Burgers

New Girl star's daily lovin' updates

The Hamburglar got the Internet's attention last week—the jury is still out on whether he's hot or creepy—but he won't be pitching the Sirloin Burger on TV, at least not this…

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