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Topic: McDonald's

McDonald's Consolidates Ad Business With Omnicom, Dropping Leo Burnett After 35 Years

Holding company sets up new dedicated unit

McDonald's has ended its creative and media agency review by consolidating its nearly $1 billion advertising business with Omnicom, marking the end of a 35-year relationship with Leo Burnett. DDB beat…

Why This Group of Brands Should Pay Attention to McDonald's Roll Out of Pokemon Go Ads

Foot traffic shows opportunities

Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game. According to…

How This Man Duped a String of Ad Agencies and Almost Got Away With It

Serial fraudster Bill Grizack said exactly what they wanted to hear

The advertising model was broken, and Bill Grizack knew how to fix it. "At The Variable, it was my job to invent the future of creative advertising strategy," his LinkedIn profile…

CBS Partners With McDonald’s and Coca-Cola for First Carpool Karaoke Integration

Selena Gomez segment kicks off summer sweepstakes

As The Late Late Show With James Corden's Carpool Karaoke has become a viral sensation, CBS had been eagerly looking to cash in on its success. On Monday night, the network…

Why Marketers Like Disney and Seaworld Are Now Opting for the Humane Touch

Activism spurs change

A cynic might say that fashion mavens, food sellers, cosmetics makers and entertainment purveyors are just trying to save face and give themselves a feel-good marketing hook by changing the…

Ad of the Day: McDonald's Brings Nations Together in Outdoor Ads for Euro 2016

BETC fosters a sense of unity

Scenes of fan violence have been quite brutal during Euro 2016, which kicked off in France last week. But McDonald's is doing its part to broadcast a message of peace…

Why Fast-Food and Snack-Food Brands Are Introducing Smaller Signature Offerings

Less is now more for McDonald’s, Oreo and others

As consumers cut sugar and salt from their diets, fast-food and snack-food brands are fighting for survival. And part of their survival strategy is to downsize, with many brands slashing…

VR Experience From McDonald's Lets You Watch Life-Size Angry Birds Take Over a Restaurant

A first for the burger chain

McDonald's has partnered with Sony and Rovio, the creator of Angry Birds, to create a 360-degree video promoting the upcoming feature film The Angry Birds Movie. The 60-second spot puts…

McDonald's Unveils Burger-Inspired Art During Its First Facebook Live Video

Enlists an improv actor to channel Bob Ross

McDonald's hosted its first Facebook Live video today—an art show, The Starving Artist, reminiscent of Bob Ross' The Joy of Painting. During the hour-long program the fast food giant revealed three…

McDonald's Makes Green and Red Angry Birds Burgers, Just Makes People Angry

China stunt is tied to the movie

Time was, McDonald's put toys in their Happy Meals to promote movies. Now they just dye their burgers, we guess. McDonald's China is making chicken and pork sandwiches with special…

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