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Topic: McDonald's

Humans Celebrate Arrival of McDonald's Chicken Asteroid From Outer Space A friendly interloper for a change

Whatever propaganda McDonald's Canada is spewing about the origins of the chain's food, McDonald's U.K. knows the real truth—it's cooked up on another planet and hurled Earthward, where humans embrace…

January 9, 2013, 12:37 PM EST

McDonald's 60-Second Meals in Japan Aren't Going So Well Timer on the counter isn't helping quality

In Japan, McDonald's apparently has a reputation for consistent quality and efficiency. But those traits are clearly in jeopardy, thanks to the burger chain's new pledge there to serve your…

January 7, 2013, 3:57 PM EST

Chevy's Social Holidays Contest Targets Dailybreak's young adult audience with cars contest

Chevrolet is targeting young adults with a holiday campaign on Dailybreak’s platform, which includes 10 million consumers who have signed up for promotions that get pushed via social channels and…

November 28, 2012, 7:52 AM EST

You Want Fries With That? McDonald's Shows You How They're Made Tribal DDB's latest peek behind the curtain

McDonald's is all about transparency. Just rub some of its fries against a sheet of paper and see what happens. Soon, you'll be able to look straight through it and…

October 24, 2012, 10:31 AM EDT

McDonald's Backs Off Online Viral Marketing to Kids Changes follow complaint filed with FTC

Faced with the possibility of regulatory action, McDonald's has quietly changed how its Happy Meal website interacts with children. The company eliminated its controversial forward-to-a-friend option, which encouraged kids to…

October 23, 2012, 10:59 AM EDT

DDB Seeks New U.S. CD on McDonald's Shop aims to fill key role by December

DDB is seeking a new creative leader on the U.S. portion of its global McDonald’s account as Bill Cimino prepares to move to Young & Rubicam. Cimino has been U.S. creative…

October 17, 2012, 8:00 PM EDT

Rare Tub of McDonald's McJordan Barbecue Sauce Sells for $10K Nasty bit of memorabilia dates from early '90s

Michael Jordan might not remember the McJordan burger, which graced Chicago-area McDonald's locations in the early 1990s, but clearly someone does, as an unopened gallon of the barbecue sauce designated…

October 16, 2012, 12:51 PM EDT

Angry Cheeseburger Defends Itself in 265-Word McDonald's Print Ad 'What more can a human being ask for?' it wonders

Do you want your McDonald's food talking to you? A cheeseburger does in this print ad from DDB Stockholm—which, at 265 words, is surely one of the longest-copy ads ever…

September 13, 2012, 9:00 AM EDT

McDonald's Hmong Billboard in St. Paul Gets Lost in Translation Native speakers question the copy

Always on the lookout for fresh arteries to clog, McDonald's has begun advertising in Hmong on billboards in St. Paul, Minn., which has more Hmong people—tens of thousands—than any other…

September 4, 2012, 9:04 AM EDT

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