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Topic: McDonald's

James Franco Wrote a Long, Strange Ad for McDonald's in the Washington Post

Op-ed about his days working there comes at tough time for the chain

"When I needed McDonald's, McDonald's was there for me. When no one else was." James Franco offered an unlikely endorsement of the fast-food chain Thursday—at a time when its treatment of…

McDonald's Has Brought Back the Hamburglar, and It's All Anyone Can Talk About

Creepy, sexy or ... a pro wrestler?

McDonald's has resurrected the Hamburglar, and he might steal your heart. That's the view of half the Internet, anyway, as the chain unveiled the new version of the character Wednesday—a masked…

McDonald's Invented This Clever Takeout Bag That's Also a Tray

A game-changer, probably

Here's a nifty invention for people brave enough to eat McDonald's—the new "BagTray" from DDB Budapest. It is, as it sounds, a bag that's also a tray. Just tear off a…

McDonald's Updates Its Famously Minimalist Ads in France to Include Emojis

Menus items are now made of happiness

McDonald's in France makes some of the most spare, striking outdoor ads anywhere. For the past couple of years, the OOH ads have shown just the menu items, with almost…

With Jawbone Partnership, AmEx Offers Another Nifty Payment Option

4 wacky ways cardholders can pay for things

Want to buy a latte with your fitness tracker? If you use an American Express credit card, now you can. Today, AmEx announced a partnership with Jawbone that it claims…

Clever McDonald's Ads Show Classic Characters Getting the Best Deliveries Ever

Always 'what you love'

Here's a simple and fun McDonald's campaign from Leo Burnett Dubai promoting the fast-food chain's delivery service, showing various characters receiving exactly what they love in a McDonald's bag. (Not…

McDonald's Launches the Big Mac Lifestyle Collection for Fans of Beefy, Cheesy Everything

Wallpaper, bed sheets, clothes and more

Taco Bell is calling McDonald's a disgusting communist pig, but McDonald's doesn't care, because McDonald's still has the Big Mac. And now, the Big Mac is getting its very first…

Ad of the Day: Taco Bell Launches Cold War Against McDonald's With Propaganda Imagery

That despotic clown

Egg McMuffins aren't just mediocre pastries stuffed with microwaved eggs, bright yellow cheese and ham product. They are a form of tyranny. That, at least, is the upshot of "Routine Republic,"…

Chipotle Explains Why It Doesn't Share Sales Data With Its Agencies

Focusing on long-term brand building, not short-term gains

Chipotle prides itself on being a different kind of fast-food company, and that even applies to how it briefs its ad agencies. For example, the company does not feed real-time, quarterly…

4 Important Tips for Making Your Instagram Videos Stand Out

Straight from the app itself

Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when…

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