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Topic: McDonald's

Snapchat Is Asking Brands for $750,000 to Advertise and Won't Budge Some brands balk at paying top dollar for one day of disappearing ads

Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the…

January 14, 2015, 3:21 PM EST

McDonald's Brand Sentiment Drops With 'Signs' Campaign, but Not by Much Social chatter was sizable and relatively neutral

Brands were surprisingly quiet during last night's Golden Globes on social media, except for McDonald's with a new TV campaign dubbed "Signs." The ads from Leo Burnett also ran during yesterday's…

January 12, 2015, 6:43 PM EST

Was McDonald's 'Signs' Ad on the Golden Globes Inspiring or Abominable? Not everyone was lovin' it, to put it mildly

McDonald's really wants people to think it cares about community. But go figure, not everyone is convinced. The brand's new ad from Leo Burnett, which aired Sunday during NFL games and…

January 12, 2015, 6:46 AM EST

Ad of the Day: McDonald's Refreshes 'I'm Lovin' It' and Suddenly Feels a Lot Like Oreo Archenemies become friends in Leo Burnett's launch spot

Can't we all just get along? McDonald's thinks so—and pushes global harmony hard in its new brand campaign, which refreshes the long-running "I'm lovin' it" tagline by putting more focus…

January 5, 2015, 1:51 PM EST

A Proud, Indignant Pickle Narrates This Strange Long-Copy Print Ad From McDonald's Unlikely path to greatness

DDB Stockholm and copywriter Magnus Jakobsson, masters of surreal McDonald's marketing, are back with another quirky long-copy print ad narrated by McDonald's food. You may remember their defense of cheese, narrated…

January 5, 2015, 11:39 AM EST

Now That Cuba Is Fair Game, People Really Don't Want McDonald's and Starbucks to Ruin It Tweets lament 'Americanization' after nations reconcile

President Barack Obama today announced the United States has restored relations with Cuba, a major policy change after 50 years of immering hostility. Somewhat ironically, many Americans met news of this…

December 17, 2014, 2:32 PM EST

Check Out This GoPro Footage of Ronald McDonald Leaping Out of a Plane in Dubai Mascot is stepping up his game on Instagram

When Ronald McDonald got his big makeover in April, he promised an all-out clown assault on social media—in an effort to broaden his audience, which had previously been family focused. Well,…

December 11, 2014, 11:28 AM EST

10 Ad Mascots You Probably Didn't Know Were Related to Kermit the Frog The many commercial creations of Jim Henson's Creature Studio

Jim Henson creations have a storied history in advertising, going back to the 1950s, when a violent proto-Kermit pitched Wilkins Coffee with 10-second TV spots. Tappy, the latest creation from Jim…

November 15, 2014, 8:21 AM EST

Brand of the Day: McDonald's McRib Returns With a Video About How It's Made Will transparency help the brand's lagging sales?

The McRib is back! The seasonal treat made its return this week and will be available in roughly 75 percent of the nation's restaurant. Sure, McDonalds is looking to boost lackluster…

November 7, 2014, 11:22 AM EST

Can You Make a Great-Looking Fast-Food Ad Using Actual Fast Food and an iPhone? These guys wanted to try

It's an accepted truism that the food in fast-food ads looks nothing like the food in real life. But can it be made to look that way? Is it possible…

November 4, 2014, 11:46 AM EST

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