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Topic: McDonald's

McDonald's World Cup Ad Puts a Fun Family Spin on the U.S.-Mexico Rivalry Diego Luna directs sweet spot

You can always count on McDonald's for more modest World Cup advertising—simple stories about family and friends, not flashy spots with overpaid stars. Some of it can be hokey, though…

June 11, 2014, 10:25 AM EDT

McDonald's Elevates Ads to Pop Culture Icons How to sell a sandwich

You know you have achieved the status of marketing legend when you don’t need to even put your name on your communications and still everyone gets the message. For a French…

June 8, 2014, 8:16 PM EDT

Adweek's Top 5 Commercials of the Week: June 1-6 Brands lace up their boots for the World Cup

If you haven't yet contracted a case of World Cup fever yet, you will by the time you finish watching this week's best ads. Neymar Jr. and a host of other…

June 6, 2014, 8:24 AM EDT

Tribal Gets a New Business Chief for the U.S. Kyle Snarr comes from Struck

Looking to redouble its business development efforts, Tribal today named Kyle Snarr head of client development and marketing in the U.S. Snarr will be based in New York and focus on…

June 4, 2014, 6:33 PM EDT

Ad of the Day: McDonald's Films the Craziest Soccer Trick Shots Ever … and They're Real World Cup wonders

For every big-budget advertising opus timed to the World Cup (I'm looking at you, Nike and Samsung), there are always a few real gems that don't show any soccer stars…

June 4, 2014, 2:15 PM EDT

McDonald's Mascot 'Happy' Becomes Even More Terrifying in Horror Poster Contest Fear the teeth

Turns out we weren't the only ones that found McDonald's newest Happy Meal mascot, "Happy," just a tad on the frightening side. Online marketplace DesignCrowd challenged its graphic design community to…

June 3, 2014, 10:45 AM EDT

McDonald's, Hollister Tap Twitter to Target Music Fans Aim to cut through social chatter

McDonald’s and Hollister are hoping to tap into some of the social chatter around music taking place on Twitter as part of a new program with Billboard magazine. Billboard announced Real-Time…

May 27, 2014, 4:14 PM EDT

McDonald's Unveils the Simplest Ads It's Ever Made TBWA Paris turns products into icons

Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in…

May 22, 2014, 9:46 AM EDT

McDonald's Overhauls Packaging for World Cup Digital Push Also moves from QR codes to augmented reality

McDonald's is revamping its fry packaging on a global scale for the first time as part of a large-scale marketing push for the upcoming 2014 FIFA World Cup. And interestingly,…

May 20, 2014, 3:16 PM EDT

McDonald's New Happy Meal 'Ambassador' Just Might Eat Your Children Meet 'Happy,' this week's most maligned mascot

On the heels of a refresh that brought Ronnie McDonald some sweet new threads, McDonald's has just introduced a new crazy-eyed mascot—er, "ambassador"—named "Happy." (Presumably because "Nightmare Fuel" was already…

May 20, 2014, 10:38 AM EDT

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