McDonald's | Adweek McDonald's | Adweek
Advertisement

Topic: McDonald's

McDonald’s Plays With Mobile Payments in Georgia Adoption in Columbus is apparently slow

Over the past four months, McDonald’s has been testing mobile payments within a branded app in the Columbus, Ga., market after several years of experimenting with efforts in other pockets…

June 24, 2014, 2:38 PM EDT

Here's Wendy's First Snapchat Post Pretzel Bacon Cheeseburger shots could win over millennials

Fans of the Pretzel Bacon Cheeseburger, rejoice. Wendy’s is bringing back the limited-edition burger that is credited with launching last year's pretzel mania, and the brand has launched a Snapchat…

June 17, 2014, 8:31 PM EDT

3 Reasons McDonald's World Cup Has Already Been Memorable Two good, one not so good

McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why. 1. Sneaky stockings According to…

June 13, 2014, 4:35 PM EDT

Study: Americans Love Soccer More Than Nascar Marketing to a swelling fútbol fan base

Not often considered a leading American sport, soccer now trumps Nascar in terms of popularity among Americans—with 22 times the number of people watching online, according to advertising intelligence and…

June 11, 2014, 11:59 AM EDT

McDonald's World Cup Ad Puts a Fun Family Spin on the U.S.-Mexico Rivalry Diego Luna directs sweet spot

You can always count on McDonald's for more modest World Cup advertising—simple stories about family and friends, not flashy spots with overpaid stars. Some of it can be hokey, though…

June 11, 2014, 10:25 AM EDT

McDonald's Elevates Ads to Pop Culture Icons How to sell a sandwich

You know you have achieved the status of marketing legend when you don’t need to even put your name on your communications and still everyone gets the message. For a French…

June 8, 2014, 8:16 PM EDT

Adweek's Top 5 Commercials of the Week: June 1-6 Brands lace up their boots for the World Cup

If you haven't yet contracted a case of World Cup fever yet, you will by the time you finish watching this week's best ads. Neymar Jr. and a host of other…

June 6, 2014, 8:24 AM EDT

Tribal Gets a New Business Chief for the U.S. Kyle Snarr comes from Struck

Looking to redouble its business development efforts, Tribal today named Kyle Snarr head of client development and marketing in the U.S. Snarr will be based in New York and focus on…

June 4, 2014, 6:33 PM EDT

Ad of the Day: McDonald's Films the Craziest Soccer Trick Shots Ever … and They're Real World Cup wonders

For every big-budget advertising opus timed to the World Cup (I'm looking at you, Nike and Samsung), there are always a few real gems that don't show any soccer stars…

June 4, 2014, 2:15 PM EDT

McDonald's Mascot 'Happy' Becomes Even More Terrifying in Horror Poster Contest Fear the teeth

Turns out we weren't the only ones that found McDonald's newest Happy Meal mascot, "Happy," just a tad on the frightening side. Online marketplace DesignCrowd challenged its graphic design community to…

June 3, 2014, 10:45 AM EDT

Advertisement