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Topic: McDonald's

Brand of the Day: McDonald's McRib Returns With a Video About How It's Made Will transparency help the brand's lagging sales?

The McRib is back! The seasonal treat made its return this week and will be available in roughly 75 percent of the nation's restaurant. Sure, McDonalds is looking to boost lackluster…

November 7, 2014, 11:22 AM EST

Why Did Taco Bell Just Wipe Out Its Social Media Accounts? An unorthodox approach to launching an app

Taco Bell made a bold move today to grab the attention of hungry millennials. It darkened its social media pages (even appearing to wipe out its 1.4 million Twitter followers and erase…

October 28, 2014, 2:25 PM EDT

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

October 27, 2014, 12:01 AM EDT

McDonald's and Coca-Cola's Earnings Drop as American Taste Buds Change Burger chain considers organic, regional menu

Americans are losing their appetites for Big Macs chased down by Cokes, forcing two megabrands to re-think how to gain market share. This week McDonald's reported a 3.3 percent quarterly profit…

October 23, 2014, 12:09 PM EDT

KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands Plus 8 other fast-food joints in surprising places

How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens…

October 21, 2014, 2:55 PM EDT

34 Places Where You Can Start Using Your iPhone to Buy Stuff McDonald's, Macy's, Disney World accept Apple Pay

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list…

October 16, 2014, 3:04 PM EDT

McDonald's Now Accepts American Express Rewards Points Launches this week in New York, Chicago

American Express is partnering with McDonald's to offer a new service that allows rewards program cardholders to redeem points for meals. The pay-with-points service launches this week in New York and…

October 14, 2014, 3:15 PM EDT

Food Porn Campaign Gives Applebee's a Social Lift User-generated content was also a win for McDonald’s Arabia

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign…

September 22, 2014, 7:45 AM EDT

Consumers Trade Recyclables for Burgers at McDonald's in Sweden Campaign from DDB Stockholm targets young Swedes

How do you get young people to care about recycling? Free burgers couldn't hurt. DDB Stockholm and McDonald's collaborated on a campaign in Sweden which allows customers to pay for hamburgers,…

August 28, 2014, 12:24 PM EDT

McDonald’s Goes Mobile to Tie Brand to NFL Tailgating Tailgating contest highlights the brand's '14 sponsorship

A range of exclusive Web video offerings, online contests and video game cross-promotions mark the second year of McDonald’s partnership with the National Football League. The three-pronged campaign based on…

August 27, 2014, 5:10 PM EDT

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