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Topic: McDonald's

McDonald's Launches Creative Review, Moves to Consolidate U.S. Advertising Business

DDB, Leo Burnett have shared duties on main account

McDonald's is reviewing its creative advertising business in the U.S. A spokesperson for the restaurant chain told Adweek on Monday: "We are committed to modernizing McDonald's, including how we create customer-facing…

U.S. Women's Soccer Stars Are Finally Set to Score Olympic-Size Endorsements

Thanks to their inspiring fight for equal pay

The U.S. women's soccer team captivated the entire country during its thrilling World Cup win last summer, and before gearing up to do it again at the Rio Olympics in…

SXSW Attendees Can Paint Their Own Virtual Reality Happy Meal Box

Using VR to show 'the future of fun'

A new virtual reality program McDonald's is debuting at South by Southwest this week has the crowds of tech and agency people immersing themselves into one of the brand's most…

After a Much-Debated Sponsorship Last Year, McDonald's Is Coming Back to SXSW

Activation includes virtual reality and startup contest

McDonald's raised more than a few eyebrows last year when it sponsored South by Southwest Interactive in Austin, Texas. Aside from activations like a food truck and a big-tent event, the…

How Arby's Turned Its Brand Around After Years With an Identity Crisis

CMO Rob Lynch got the chain back in the conversation

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for…

It’s Long Past Time for Creative Agencies to Move Outside Their Comfort Zone

DDB N.Y. CEO says balance between earned and paid media has shifted

Specs Current gig President and CEO of DDB New York Previous gig CEO of DDB Group Australia Twitter @brownchrisd Age 41 Adweek: As an executive who spent much of your career in Australia and the…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

How Regional Chains Are Competing in the Fast-Food Breakfast War

Market-by-market approach to ad spending shows results

It's easy to assume that the fast-food breakfast war begins and ends with its two major contenders: Taco Bell and McDonald's. Not so, according to Kantar Media's analysis of fast-food…

Ad of the Day: McDonald's Seeks Great Recipes in Top-Secret Contest for Employees

The winner gets $10,000

McDonald's seems like way too big of a company to have interesting, playful contests for employees. But the fast-food chain's Canadian operation has always had surprisingly relevant ideas (like its…

Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year

He helms the hottest brand on the planet

The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera. For a couple of years, the main storyline was his lawsuit…

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