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Topic: McDonald's

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

January 23, 2015, 5:03 PM EST

Snapchat Is Asking Brands for $750,000 to Advertise and Won't Budge Some brands balk at paying top dollar for one day of disappearing ads

Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the…

January 14, 2015, 3:21 PM EST

McDonald's Brand Sentiment Drops With 'Signs' Campaign, but Not by Much Social chatter was sizable and relatively neutral

Brands were surprisingly quiet during last night's Golden Globes on social media, except for McDonald's with a new TV campaign dubbed "Signs." The ads from Leo Burnett also ran during yesterday's…

January 12, 2015, 6:43 PM EST

Ad of the Day: McDonald's Refreshes 'I'm Lovin' It' and Suddenly Feels a Lot Like Oreo Archenemies become friends in Leo Burnett's launch spot

Can't we all just get along? McDonald's thinks so—and pushes global harmony hard in its new brand campaign, which refreshes the long-running "I'm lovin' it" tagline by putting more focus…

January 5, 2015, 1:51 PM EST

Now That Cuba Is Fair Game, People Really Don't Want McDonald's and Starbucks to Ruin It Tweets lament 'Americanization' after nations reconcile

President Barack Obama today announced the United States has restored relations with Cuba, a major policy change after 50 years of immering hostility. Somewhat ironically, many Americans met news of this…

December 17, 2014, 2:32 PM EST

Brand of the Day: McDonald's McRib Returns With a Video About How It's Made Will transparency help the brand's lagging sales?

The McRib is back! The seasonal treat made its return this week and will be available in roughly 75 percent of the nation's restaurant. Sure, McDonalds is looking to boost lackluster…

November 7, 2014, 11:22 AM EST

Why Did Taco Bell Just Wipe Out Its Social Media Accounts? An unorthodox approach to launching an app

Taco Bell made a bold move today to grab the attention of hungry millennials. It darkened its social media pages (even appearing to wipe out its 1.4 million Twitter followers and erase…

October 28, 2014, 2:25 PM EDT

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

October 27, 2014, 12:01 AM EDT

McDonald's and Coca-Cola's Earnings Drop as American Taste Buds Change Burger chain considers organic, regional menu

Americans are losing their appetites for Big Macs chased down by Cokes, forcing two megabrands to re-think how to gain market share. This week McDonald's reported a 3.3 percent quarterly profit…

October 23, 2014, 12:09 PM EDT

KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands Plus 8 other fast-food joints in surprising places

How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens…

October 21, 2014, 2:55 PM EDT

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