Topic: McDonald's

McDonald's and Omnicom Refer to Their Dedicated Unit as an 'Agency of the Present'

Wendy Clark, Deborah Wahl stress collaboration

On Monday, the first day of Advertising Week 2016, McDonald's chief marketing officer Deborah Wahl and DDB North America CEO Wendy Clark made it clear that they don't see Omnicom's…

McDonald's Is Creating 5,000 Pieces of Marketing Content This Year. Here's Why

CMO Deborah Wahl on the company's big digital push

As part of a major marketing revamp and agency overhaul, McDonald's is leaning heavily into digital and plans to double the amount of content it cranks out this year. CMO Deborah…

OMD's Digital Head Wants to Foster Cooperation Between Media and Creative Partners

Doug Rozen has been on the job for about 3 months

Specs Current gig OMD, chief digital and innovation officer Previous gig Meredith Xcelerated Marketing, chief innovation officer, general manager Twitter @dougs_digs Age 41 Adweek: You've been OMD's chief digital and innovation officer for about three…

McDonald's Consolidates Ad Business With Omnicom, Dropping Leo Burnett After 35 Years

Holding company sets up new dedicated unit

McDonald's has ended its creative and media agency review by consolidating its nearly $1 billion advertising business with Omnicom, marking the end of a 35-year relationship with Leo Burnett. DDB beat…

Why This Group of Brands Should Pay Attention to McDonald's Roll Out of Pokemon Go Ads

Foot traffic shows opportunities

Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game. According to…

How This Man Duped a String of Ad Agencies and Almost Got Away With It

Serial fraudster Bill Grizack said exactly what they wanted to hear

The advertising model was broken, and Bill Grizack knew how to fix it. "At The Variable, it was my job to invent the future of creative advertising strategy," his LinkedIn profile…

CBS Partners With McDonald’s and Coca-Cola for First Carpool Karaoke Integration

Selena Gomez segment kicks off summer sweepstakes

As The Late Late Show With James Corden's Carpool Karaoke has become a viral sensation, CBS had been eagerly looking to cash in on its success. On Monday night, the network…

Why Marketers Like Disney and Seaworld Are Now Opting for the Humane Touch

Activism spurs change

A cynic might say that fashion mavens, food sellers, cosmetics makers and entertainment purveyors are just trying to save face and give themselves a feel-good marketing hook by changing the…

Ad of the Day: McDonald's Brings Nations Together in Outdoor Ads for Euro 2016

BETC fosters a sense of unity

Scenes of fan violence have been quite brutal during Euro 2016, which kicked off in France last week. But McDonald's is doing its part to broadcast a message of peace…

Why Fast-Food and Snack-Food Brands Are Introducing Smaller Signature Offerings

Less is now more for McDonald’s, Oreo and others

As consumers cut sugar and salt from their diets, fast-food and snack-food brands are fighting for survival. And part of their survival strategy is to downsize, with many brands slashing…