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Topic: McDonald's

McDonald's Launches 'Chicken Legend' With World's Least Dangerous Daredevil Stunt Yet it's still rather suspenseful

Chickens might not fly much in life, but in death, a few of them got some pretty good air time with this odd U.K. stunt for McDonald's new Chicken Legend…

July 23, 2014, 12:11 PM EDT

McDonald's World Cup Ad Puts a Fun Family Spin on the U.S.-Mexico Rivalry Diego Luna directs sweet spot

You can always count on McDonald's for more modest World Cup advertising—simple stories about family and friends, not flashy spots with overpaid stars. Some of it can be hokey, though…

June 11, 2014, 10:25 AM EDT

McDonald's Mascot 'Happy' Becomes Even More Terrifying in Horror Poster Contest Fear the teeth

Turns out we weren't the only ones that found McDonald's newest Happy Meal mascot, "Happy," just a tad on the frightening side. Online marketplace DesignCrowd challenged its graphic design community to…

June 3, 2014, 10:45 AM EDT

McDonald's Unveils the Simplest Ads It's Ever Made TBWA Paris turns products into icons

Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in…

May 22, 2014, 9:46 AM EDT

McDonald's New Happy Meal 'Ambassador' Just Might Eat Your Children Meet 'Happy,' this week's most maligned mascot

On the heels of a refresh that brought Ronnie McDonald some sweet new threads, McDonald's has just introduced a new crazy-eyed mascot—er, "ambassador"—named "Happy." (Presumably because "Nightmare Fuel" was already…

May 20, 2014, 10:38 AM EDT

Univision Debuts Its First English-Language Video Network for Millennials Trojan and McDonald's are sponsors

Univision is launching an English-language video channel today called TheFlama.com with an eye on Hispanics between ages 15 and 30. Condom maker Trojan is the cross-programming launch partner for the online endeavor,…

April 14, 2014, 12:34 PM EDT

Taco Bell Sings 'Old McDonald,' Says the Egg McMuffin Belongs Back in 1984 Along with your Loverboy poster

Taco Bell's all-out assault on McDonald's breakfast continues in this 30-second spot, "Get With the Times," which posits that eating an Egg McMuffin isn't just uncouth—it's medieval. While the earlier ads…

April 7, 2014, 1:51 PM EDT

Big Mac Turns Your Brain Into a Drooling Pile of Oblivious Mush in British Ad Stunt McDonald's plays mind games

McDonald's puts our minds to the test in this British campaign from Razorfish that features prankvertising and an online quiz. The premise is that people can't concentrate on anything else when…

February 18, 2014, 9:06 AM EST

McDonald's Sweden Taunts Norway With Big Mac Billboard at the Border Quite the price gap

Here's a fun neighbor-shaming McDonald's billboard from DDB Stockholm. Sitting right at the border between Sweden and Norway, the billboard displays comparative pricing for Big Macs in the two nations—egging on…

February 10, 2014, 10:02 AM EST

For Better or Worse, Here's How McNuggets Are Made Pink slime? No. Beige mash with skin? Yep!

Remember pink slime? McDonald's Canada continues its crusade for McFood transparency with a new video aimed at proving Chicken McNuggets are not made from the pastel meat goop seen in…

February 6, 2014, 9:41 AM EST

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