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Topic: McDonald's

Check Out This GoPro Footage of Ronald McDonald Leaping Out of a Plane in Dubai Mascot is stepping up his game on Instagram

When Ronald McDonald got his big makeover in April, he promised an all-out clown assault on social media—in an effort to broaden his audience, which had previously been family focused. Well,…

December 11, 2014, 11:28 AM EST

10 Ad Mascots You Probably Didn't Know Were Related to Kermit the Frog The many commercial creations of Jim Henson's Creature Studio

Jim Henson creations have a storied history in advertising, going back to the 1950s, when a violent proto-Kermit pitched Wilkins Coffee with 10-second TV spots. Tappy, the latest creation from Jim…

November 15, 2014, 8:21 AM EST

Can You Make a Great-Looking Fast-Food Ad Using Actual Fast Food and an iPhone? These guys wanted to try

It's an accepted truism that the food in fast-food ads looks nothing like the food in real life. But can it be made to look that way? Is it possible…

November 4, 2014, 11:46 AM EST

Organic Food Snobs Are Unknowingly Fed McDonald's, and They're Lovin' It In unofficial prank, experts can't tell the difference

You probably have a few friends so opinionated about the sourcing and quality of their food, part of you wants to test whether they'd really know the difference between crap…

October 23, 2014, 9:39 AM EDT

What's in McDonald's Food, Anyway? Ex-MythBuster Grant Imahara Is Hired to Find Out Transparency campaign echoes one from Canada

Does McDonald's put horsemeat in its burgers? What about pink slime? Would you feed McDonald's food to your kids? So many questions. But now, taking its cues from a well-received transparency…

October 17, 2014, 12:23 PM EDT

McDonald's Launches 'Chicken Legend' With World's Least Dangerous Daredevil Stunt Yet it's still rather suspenseful

Chickens might not fly much in life, but in death, a few of them got some pretty good air time with this odd U.K. stunt for McDonald's new Chicken Legend…

July 23, 2014, 12:11 PM EDT

McDonald's World Cup Ad Puts a Fun Family Spin on the U.S.-Mexico Rivalry Diego Luna directs sweet spot

You can always count on McDonald's for more modest World Cup advertising—simple stories about family and friends, not flashy spots with overpaid stars. Some of it can be hokey, though…

June 11, 2014, 10:25 AM EDT

McDonald's Mascot 'Happy' Becomes Even More Terrifying in Horror Poster Contest Fear the teeth

Turns out we weren't the only ones that found McDonald's newest Happy Meal mascot, "Happy," just a tad on the frightening side. Online marketplace DesignCrowd challenged its graphic design community to…

June 3, 2014, 10:45 AM EDT

McDonald's Unveils the Simplest Ads It's Ever Made TBWA Paris turns products into icons

Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in…

May 22, 2014, 9:46 AM EDT

McDonald's New Happy Meal 'Ambassador' Just Might Eat Your Children Meet 'Happy,' this week's most maligned mascot

On the heels of a refresh that brought Ronnie McDonald some sweet new threads, McDonald's has just introduced a new crazy-eyed mascot—er, "ambassador"—named "Happy." (Presumably because "Nightmare Fuel" was already…

May 20, 2014, 10:38 AM EDT

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