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Topic: McCann

The World's Best Commercials, 2012-13 See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

June 25, 2013, 8:59 AM EDT

'Dumb Ways to Die' Ends With Record 5 Grand Prix, Adding Film and Integrated McCann Melbourne's runaway train

CANNES, France—In the end, the dumbness was record breaking. Visitors to the Cannes Lions festival here speculated all week about just how many Grand Prix the "Dumb Ways to Die" train-safety…

June 22, 2013, 3:30 PM EDT

'Dumb Ways to Die' Train Keeps Rolling, as It Wins Grand Prix in Radio Its third of the festival

CANNES, France—It's officially a runaway train. McCann Melbourne's "Dumb Ways to Die" train safety campaign for Metro Trains Melbourne picked up its third Grand Prix of the week at Cannes Lions…

June 19, 2013, 3:33 PM EDT

'Dumb Ways to Die' Kills With 2 Grand Prix—in Direct and PR Oreo's blackout tweet also wins a Lion

CANNES, France—Dying never felt so good. McCann Melbourne's super-viral "Dumb Ways to Die" train-safety video for the Melbourne Metro stormed the Cannes Lions festival on the first day of awards here,…

June 17, 2013, 3:30 PM EDT

A cartoon character is eaten by piranhas in a screengrab from a PSA.
McCann in Melbourne Wins at One Show Train-safety PSA 'Dumb Ways To Die' takes 'Best of Show'

McCann in Melbourne took the top honors at the 2013 One Show with its charmingly macabre  "Dumb Ways to Die," an animated public-safety announcement (watch it below) for client Melbourne Metro. The…

May 9, 2013, 6:55 AM EDT

Ad of the Day: Sony Xperia Z Tarsem and David Bowie team up for one very special smartphone ad indeed

Fun fact: Associating with David Bowie, whether in physical or purely musical form, instantly increases your cool factor by about 1 trillion percent. See: fashion model Iman, TV series Flight…

February 28, 2013, 2:57 PM EST

The Spot: Angels of Death The story behind McCann Australia's adorably grim viral megahit about train safety

IDEA: Safety PSAs are gloomy and tedious and largely ignored by young people hardwired to resist them—except when they're irresistibly fun and impossible not to share with friends. McCann Australia…

December 4, 2012, 7:09 AM EST

Top 10 Commercials of the Week: Nov. 23-30 Father Time's time runs out, bodega goods bust a move and NBA stars dribble holiday cheer

This week, "Ebenezer" Snoop learns a lesson from his (puff, puff) Christmas past, Canon inspires extreme photography and Honda knows you're really dreading spending time with your psycho family this holiday…

November 30, 2012, 10:26 AM EST

Ad of the Day: Coca-Cola A giant Santa Claus puppet enchants a city in McCann Madrid's global spot

It's not yet December, but tradition and commerce require you to get in the Christmas spirit pronto. Perhaps a giant creepy Santa Claus can help? Coca-Cola is unleashing one, whether you…

November 26, 2012, 2:07 PM EST

Déjà Vu All Over Again Agencies once more are chasing Burger King's business. But are they fighting over crumbs?

There’s no question that Burger King is a major brand that needs marketing help as it tries to reverse a market share decline. But are the agencies dancing with BK…

October 22, 2012, 12:02 AM EDT

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