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Topic: McCann

Lucky Charms, the World's Rainbowiest Cereal, Comes Out Big for Gay Pride Month

Are you #LuckyToBe?

Sometimes the best thing a brand can do is lean into the conversation that's already going on around it. And that's exactly what Lucky Charms, a brand that some people…

Coke Plays Peacemaker in Another War: the Milan Soccer Rivalry

Machines let you buy sodas for opposing fans

Here's an amusing bit of mischief. Coca-Cola brought together fans on both sides of one of Italian soccer's fiercest rivalries by making them give each other sodas. "Fair Play Machines," a…

Jose Cuervo's Larger-Than-Life Story Retold in Miniature

A detailed tribute to tequila's most interesting man

Jose Cuervo literally bottles up its history in this campaign from McCann New York. The effort, which includes a TV spot and smartphone app, centers on intricate dioramas from animation studio…

Giddy Ad Execs Pose for Amusing Stock Photos in Ads for 2014 Cannes Lions

McCann London embraces the clichés

The ad campaign for the 2014 Cannes Lions festival amusingly celebrates creativity by spoofing the utter lack of it. In five ads produced by McCann London, well-known ad execs—from Amir Kassaei…

First Wine in a Box, Now Wine in a Can?

Agency promotion puts Beaujolais in paint packaging

Raise your brushes and rollers to toast Lithuania's McCann Vilnius, which recently packaged France's famed Beaujolais Nouveau in limited-edition paint cans for a fun self-promotion. McCann says it wanted to show…

Cuervo Imagines What Its Website Would Have Looked Like in 1795, 1880, 1945 and 1974

Plus, a new 2014 version

How does the world's oldest tequila maker introduce a brand-spanking-new website? By keeping one foot firmly in the past. McCann New York has launched a new site for Jose Cuervo that's…

Jessica Simpson Flaunts Slim Figure for Weight Watchers but Says She's Happy at Any Size

'A work in progress'

If 2014's battle cry for women is "Love who you are" (see all the "real women" campaigns out there), then weight-loss brands need to tread lightly in their marketing. Weight…

'Dumb Ways to Die' Returns With Adorably Gruesome Ad for Valentine's Day

Be still my beating heart

Fifteen months and 71 million YouTube views after its storied premiere, McCann Melbourne's "Dumb Ways to Die" train-safety campaign is back with this cute, grotesque little spot for Valentine's Day.…

Agency's Christmas Present to Friends and Fans: Custom Slogans in Two Hours or Less

McCann copy elves hard at work

This holiday, McCann Helsinki is seeking to make copywriters and creatives everywhere hate them with the fire of a thousand slightly burnt gingerbread men. They're offering free, tailor-made slogans in…

Verizon Hangs Rivals' 4G Coverage Maps in a Gallery Because They Look Like Abstract Art

Not like a map of the U.S.

Remember the "map wars" of 2009, when AT&T and Verizon spent a combined $4 billion on ads (and went to court) to claim coverage-area supremacy? Well, it looks like Verizon…

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