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Topic: McCann

Cuervo Imagines What Its Website Would Have Looked Like in 1795, 1880, 1945 and 1974 Plus, a new 2014 version

How does the world's oldest tequila maker introduce a brand-spanking-new website? By keeping one foot firmly in the past. McCann New York has launched a new site for Jose Cuervo that's…

February 24, 2014, 2:44 PM EST

Jessica Simpson Flaunts Slim Figure for Weight Watchers but Says She's Happy at Any Size 'A work in progress'

If 2014's battle cry for women is "Love who you are" (see all the "real women" campaigns out there), then weight-loss brands need to tread lightly in their marketing. Weight…

February 19, 2014, 11:32 AM EST

'Dumb Ways to Die' Returns With Adorably Gruesome Ad for Valentine's Day Be still my beating heart

Fifteen months and 71 million YouTube views after its storied premiere, McCann Melbourne's "Dumb Ways to Die" train-safety campaign is back with this cute, grotesque little spot for Valentine's Day.…

February 13, 2014, 8:04 AM EST

Agency's Christmas Present to Friends and Fans: Custom Slogans in Two Hours or Less McCann copy elves hard at work

This holiday, McCann Helsinki is seeking to make copywriters and creatives everywhere hate them with the fire of a thousand slightly burnt gingerbread men. They're offering free, tailor-made slogans in…

December 24, 2013, 11:05 AM EST

Verizon Hangs Rivals' 4G Coverage Maps in a Gallery Because They Look Like Abstract Art Not like a map of the U.S.

Remember the "map wars" of 2009, when AT&T and Verizon spent a combined $4 billion on ads (and went to court) to claim coverage-area supremacy? Well, it looks like Verizon…

November 25, 2013, 1:28 PM EST

Matt Damon Joins George Clooney in Nespresso Campaign, but It's No Oscar Winner Nice paycheck, though

The New York Post reports that Matt Damon received $3 million for 20 seconds of work in a global Nespresso campaign made by McCann Europe. (When they hand him millions…

November 13, 2013, 9:19 AM EST

Volcano Sends Millions of Flowers Floating Down in Sony's Latest Colorful Spot Can it match its predecessors?

McCann London filmed this initially explosive yet ultimately rather peaceful Sony commercial in Costa Rica, showing a volcano disgorging countless multicolored flower petals across rivers and fields and the streets,…

November 4, 2013, 12:52 PM EST

Whole New Ad Campaign Devoted to Reminding People That Bucharest Is Not Budapest Romanian candy bar gets patriotic again

Bucharest is many things. But one thing it is certainly not is Budapest. That's because Bucharest is the capital of Romania, and Budapest is the capital of neighboring Hungary. You…

July 23, 2013, 12:37 PM EDT

Dumb Ways to Die Is Now a Video Game for the iPhone and iPad McCann Australia extends beloved train-safety ad

There are now even more "Dumb Ways to Die"—and smart ways to live—as McCann Australia has made a video game out of its beloved, superviral train-safety ad from last year.…

May 17, 2013, 2:38 PM EDT

Coke Dispenses Danish Flags Hidden in Its Logo Airport stunt welcomes visitors to world's 'happiest country'

When Coca-Cola discovered that part of its classic logo looks like the Danish flag, the brand (or at least agency McCann Copenhagen) decided to make an interactive airport ad that…

May 10, 2013, 7:31 AM EDT

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