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Topic: McCann

Ad of the Day: How One Travel Agency Fell in Love With a Giant Beached Sausage

Hey, it could happen

If you want to see a contender for the year's most bizarre ad, here's one about a bunch of people stroking a giant sausage on a beach. McCann Mexico created the…

Why L'Oréal Made 100 Women Cry in a Movie Theater, and What Brought Them to Tears

Fun stunt from McCann Mexico

Here's a fun and inventive before-and-after test from L'Oréal and McCann Mexico. The cosmetics company invited 100 women to a movie. Before the screening, they had their makeup done by L'Oréal…

Here's What Microsoft Absolutely Must Accomplish in Marketing Windows 10

Experts agree: focus on benefits, scope of update

Transparent, honest, human. Are these three words that describe one of the largest technology brands of our time? Probably not. But that's what Microsoft's Kathleen Hall, corporate vp of global…

Coca-Cola Knew It Would Be in the Mad Men Finale, but That's About All It Knew

'Hilltop' spot was key to the series' end

Sunday's Mad Men finale featured a few delightful surprises, included a captivating blend of real-world creative and fictional backstory involving Coca-Cola and agency McCann Erickson.  (Warning: spoilers ahead for those who…

McCann's Mad Men Tweets Help Lift the Agency's Mentions by 46%

Being cast as the villain in a hit show actually doesn't hurt, either

Since it's been part of the program's storyline from practically the beginning, McCann has been tweeting about Mad Men episodes for years. But for the final season, it has been…

Coca-Cola is Looking for Its Next Big Global Campaign

Asks roster agencies to pitch after 6 years of 'Happiness'

Coca-Cola might be looking to move away from "Open Happiness."  The brand has asked 10 roster agencies to pitch ideas for Coke's next global campaign: Wieden+Kennedy in Portland, Ore.; David; Dentsu;…

How Facebook Targets Ads Globally Based on Users' Phones

Coca-Cola, Durex and Nestlé adjust for slower devices

How do you get the word out about Durex in Indonesia or Coca-Cola in Kenya? How does Nestlé target consumers in rural India? The challenges of serving ads in emerging countries…

McCann Increases Its Share of Reckitt Benckiser

Adds Airborne, MegaRed without a pitch

RB, formerly known as Reckitt Benckiser, has shifted its consolidated vitamins, minerals and supplements business, including brands Airborne and MegaRed, to McCann Erickson.  McCann was awarded RB's Mucinex and Delsym business…

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice

'Back that stack up'

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults…

From Moscow to Mumbai, These Agencies Make Today's Best Campaigns

Portraits of shops doing award-winning ads like 'Epic Split' and 'Dumb Ways to Die'

Stéphane Xiberras, president, photographed on the banks of the Seine by Emmanuel Fradin. BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens…

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