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Topic: McCann

L'Oréal's Golden Globes Campaign Aims to Get Women Talking About More Than Just Beauty

Changing the dynamics of the red carpet

The politics of the red-carpet conversation have changed. Women may dress to the nines to match the glitz and glamour associated with awards ceremonies like Sunday's Golden Globes, but that…

In Pitch for MGM Resorts, McCann and PHD Come Up Winners

Spending could double to more than $70 million next year

Following a competitive pitch, Interpublic's McCann and Omnicom's PHD are in the chips with MGM Resorts International, taking on lead creative and media duties, respectively, for the brand. Beginning next year,…

General Mills Has This Promise for Parents: No More Artificial Ingredients in Its Cereals

McCann campaign focuses on company's all-natural pledge

General Mills made headlines this summer when it announced it would begin removing all artificial flavors and colors from its cereal products. The company, which is one of the world's largest…

Ad of the Day: Office Depot Has Comically Snarky Little Holiday Gifts for Your Co-Workers

Someone get us a pack of 'Stop Stealing All My Pens' pens

In this fun, snarky Office Depot campaign, McCann New York turns boring old office supplies into amusingly pointed workplace-themed holiday gifts. Let's say one of your co-workers is constantly stealing your…

Ad of the Day: New York Lottery Says You'd Be a Better Rich Person Than Most New Yorkers

Simply by not being a wasteful, eccentric weirdo

The New York Lottery has turned 1,326 New Yorkers into Lotto millionaires since 1978, more than any other in-state lottery game in the U.S. And fresh-faced New Yorkers who become…

Ad of the Day: Jose Cuervo Flies Back to the Famously Depraved Rolling Stones Tour of '72

Where the tequila sunrise was the muse

The opening lines of Chapter 9 of Keith Richards' autobiography Life, in which he describes the Rolling Stones' debaucherous 1972 tour, were all McCann needed to get started on its…

Ad of the Day: How One Travel Agency Fell in Love With a Giant Beached Sausage

Hey, it could happen

If you want to see a contender for the year's most bizarre ad, here's one about a bunch of people stroking a giant sausage on a beach. McCann Mexico created the…

Why L'Oréal Made 100 Women Cry in a Movie Theater, and What Brought Them to Tears

Fun stunt from McCann Mexico

Here's a fun and inventive before-and-after test from L'Oréal and McCann Mexico. The cosmetics company invited 100 women to a movie. Before the screening, they had their makeup done by L'Oréal…

Here's What Microsoft Absolutely Must Accomplish in Marketing Windows 10

Experts agree: focus on benefits, scope of update

Transparent, honest, human. Are these three words that describe one of the largest technology brands of our time? Probably not. But that's what Microsoft's Kathleen Hall, corporate vp of global…

Coca-Cola Knew It Would Be in the Mad Men Finale, but That's About All It Knew

'Hilltop' spot was key to the series' end

Sunday's Mad Men finale featured a few delightful surprises, included a captivating blend of real-world creative and fictional backstory involving Coca-Cola and agency McCann Erickson.  (Warning: spoilers ahead for those who…

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