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Topic: McCann Worldgroup

Gustavo Martinez Expands His Global Leadership Team at JWT

Lyle Tick leaves Bacardi to take business development role

JWT CEO Gustavo Martinez continues to build his senior management team, adding Lyle Tick as global chief growth officer, a new position at the WPP Group agency. Tick most recently was…

Q&A: Why McCann's Rob Reilly Still Gets Excited for Super Bowl Ads

And how the former CP+B exec is creating a new global creative powerhouse

Specs Who: Rob Reilly New gig: Global creative chairman, McCann Worldgroup Old gig: Worldwide chief creative officer, Crispin Porter + Bogusky Age: 45 Why did you create this year's first "Super Clio," recognizing the best Super Bowl…

U.S. Army Is Reaching Out to Agencies Again for $500 Million Account

McCann Worldgroup retained business in 2011

The U.S. Army's account is up for grabs again, a few years after McCann Worldgroup retained the business in April 2011 in a hard-fought battle. The Army is about to issue…

OppenheimerFunds' Search for an Agency Takes an Unusual Turn

Marketer calls off final pitches to focus on one finalist

A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources. Why? Because three weeks ago Oppenheimer executives saw something…

Which Connected Device Is the Next Big Thing in Mobile?

Marketers split on winning platform

Despite all of the hype around connected homes, cars, TVs and smartwatches, a series of discussions today at the Mobile Media Summit in London underscores the challenges that brands will…

Colleagues Recall Marcio Moreira's Joy of Life

Former McCann Worldgroup chairman dies at 66

Former colleagues of longtime McCann Erickson leader Marcio Moreira remembered him today as a loyal and sensitive creative force who brought an international joie de vivre to the U.S.-based global…

The New Head of McCann Erickson N.Y. Misses the Rain and Camaraderie of London

Chris Macdonald's transition to the agency's flagship office

Specs Who Chris Macdonald New gig president, McCann Erickson New York Old gig CEO, McCann Erickson London; chairman, McCann Worldgroup Age 47 You grew up in Oxford. Did you ever think you would work…

MRM's Mclaren Promoted to CEO

Succeeds Bill Kolb

Michael Mclaren has proven he can handle MRM//McCann’s top job: A year after he was named president of the global digital marketing and relationship management agency, he’s been promoted to…

Chevy and AT&T Need Help Understanding All Their Data

Here's where media agencies can play a crucial role

Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean? So, it was not surprising that in their appearances…

Alex Lubar Is the New Global CMO at McCann Worldgroup

Malm-Hallqvist exits

When Alex Lubar was recruited to join McCann Erickson as North American CMO in June 2012, observers wondered what he was taking on. Lubar had been part of the winning…

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