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Topic: McCann Worldgroup

U.S. Army Is Reaching Out to Agencies Again for $500 Million Account McCann Worldgroup retained business in 2011

The U.S. Army's account is up for grabs again, a few years after McCann Worldgroup retained the business in April 2011 in a hard-fought battle. The Army is about to issue…

November 13, 2014, 2:50 PM EST

OppenheimerFunds' Search for an Agency Takes an Unusual Turn Marketer calls off final pitches to focus on one finalist

A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources. Why? Because three weeks ago Oppenheimer executives saw something…

October 30, 2014, 2:42 PM EDT

Which Connected Device Is the Next Big Thing in Mobile? Marketers split on winning platform

Despite all of the hype around connected homes, cars, TVs and smartwatches, a series of discussions today at the Mobile Media Summit in London underscores the challenges that brands will…

July 1, 2014, 1:49 PM EDT

Colleagues Recall Marcio Moreira's Joy of Life Former McCann Worldgroup chairman dies at 66

Former colleagues of longtime McCann Erickson leader Marcio Moreira remembered him today as a loyal and sensitive creative force who brought an international joie de vivre to the U.S.-based global…

June 20, 2014, 2:21 PM EDT

The New Head of McCann Erickson N.Y. Misses the Rain and Camaraderie of London Chris Macdonald's transition to the agency's flagship office

Specs Who Chris Macdonald New gig president, McCann Erickson New York Old gig CEO, McCann Erickson London; chairman, McCann Worldgroup Age 47 You grew up in Oxford. Did you ever think you would work…

April 13, 2014, 9:21 PM EDT

MRM's Mclaren Promoted to CEO Succeeds Bill Kolb

Michael Mclaren has proven he can handle MRM//McCann’s top job: A year after he was named president of the global digital marketing and relationship management agency, he’s been promoted to…

April 9, 2014, 2:00 PM EDT

Chevy and AT&T Need Help Understanding All Their Data Here's where media agencies can play a crucial role

Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean? So, it was not surprising that in their appearances…

March 18, 2014, 3:36 PM EDT

Alex Lubar Is the New Global CMO at McCann Worldgroup Malm-Hallqvist exits

When Alex Lubar was recruited to join McCann Erickson as North American CMO in June 2012, observers wondered what he was taking on. Lubar had been part of the winning…

January 27, 2014, 4:37 PM EST

Lindner Named McCann Worldgroup President Ran Americas, Middle East, Africa

Luca Lindner has been promoted to president of McCann Worldgroup, a new role at the Interpublic company. The 53-year-old has been president for the Americas, Middle East and Africa since…

December 13, 2013, 8:57 AM EST

JWT’s Global CEO-in-Waiting Has a Big Task Ahead of Him Lucky for Gustavo Martinez, he has a year to get it right

Gustavo Martinez will have nearly a year to establish himself at JWT as global president before he succeeds Bob Jeffrey as CEO in 2015. Given the scale of the top…

November 18, 2013, 10:18 PM EST

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