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Topic: Mccann Erickson

McCann Gets Pillsbury Business [UPDATED] Takes a bite out of Saatchi's General Mills portfolio

In a roster shop move, General Mills has hired McCann Erickson to work on its Pillsbury brand, which Saatchi & Saatchi has handled since 2003. McCann and Saatchi declined to comment.…

August 14, 2013, 10:34 AM EDT

Ad of the Day: Kiefer Sutherland Sells It in Noir for Jose Cuervo Drink tequila, get a tattoo, play the pipa

Kiefer Sutherland has some advice for you. It's odd to see a Cuervo spot like this tight, minute-long McCann commercial noiring it up—that always seems like a whiskey thing to me,…

August 7, 2013, 2:52 PM EDT

Ship My Pants Helps Draftfcb Keep Creative Lead on Kmart As with media review, incumbent wins

Draftfcb has retained its lead as creative agency for Kmart after a protracted review that kicked off in January. In the end, the agency bested corporate Interpublic sibling McCann Erickson and…

August 5, 2013, 12:03 PM EDT

Here's Who May Gain From Publicis-Omnicom Client Fallout With wide agency rosters, big marketers have options

As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to…

July 30, 2013, 4:40 PM EDT

A Closer Look at Potential Conflicts at Publicis Omnicom Will marketers be more forgiving than in the past?

How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger. Still,…

July 30, 2013, 11:00 AM EDT

OgilvyOne Nabs Weight Watchers' Digital Account Succeeds Razorfish on the business

Weight Watchers has selected OgilvyOne as its new digital agency. The business came after a review that was managed by Pile + Co. in Boston. Previous shop Razorfish had handled the…

July 18, 2013, 4:59 PM EDT

Jose Cuervo Shifts U.S. Agencies Hires McCann and Gotham Direct

As Jose Cuervo’s North American distribution rights move from Diageo to Proximo Spirits today, the company said it selected McCann Erickson New York as its new creative agency and Gotham…

July 1, 2013, 3:27 PM EDT

MRM's Michael Mclaren on the Company's Changing Business Digital and direct is moving into predictive marketing

As the new worldwide president at MRM, Michael Mclaren brings more than a decade of experience working within McCann Worldgroup, the parent of the digital and direct company. The Australian…

June 14, 2013, 10:39 AM EDT

Commonwealth Angles to Retrieve Silverado Business Assignment had shifted to Leo Burnett in December

Commonwealth is quietly working to regain creative lead on Silverado trucks, a General Motors brand that had shifted from the Chevrolet-dedicated agency to rival Leo Burnett late last year, sources…

June 12, 2013, 3:37 PM EDT

Suzanne Powers Takes Top Strategy Job at McCann Moves from CP+B

Suzanne Powers, global strategy officer at Crispin Porter + Bogusky, is moving to McCann Erickson as evp, chief strategy officer. She succeeds Daryl Lee who in February was named global…

June 11, 2013, 6:12 PM EDT

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