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Topic: Mccann Erickson

Accounts in Review: KFC Leaves FCB After a Decade-Long Run

Acer finds a global shop and Elevate hires MDC's Assembly

The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden…

Eric Silver Will Close His Agency and Join McCann as North American Creative Chief

Silver + Partners lost biggest client, CarMax, in November

Eric Silver is back in the big leagues, signing on as the new regional chief creative officer of McCann Erickson North America. Silver, who has worked at network agencies like…

Accounts in Review: Axe Goes Off Roster for Big Global Assignment

Finalists emerge in CarMax's media search

Unilever went outside the family in its selection of 72andSunny to refresh Axe's global strategic positioning. The agency hasn't worked for Unilever before but pitched ideas that Axe's marketing leaders…

Accounts in Review: Unilever Launches Massive Media Review While Ameriprise Briefs Finalists

Miracle-Gro makes a cut, Extended Stay America stays put

Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster…

Wieden + Kennedy Joins Verizon Agency Roster

Adds brand and strategy work from mcgarrybowen

Wieden & Kennedy is the newest agency to join Verizon's roster, after being given brand and strategy work for the telecommunications giant. The assignment had previously been handled by Verizon…

Young & Rubicam Gets a New Creative Chief in New York

Agencies see leadership churn in the new year

Agency leadership is churning this month, and Young & Rubicam is no exception. Today it named McCann Erickson's Leslie Sims to succeed Jim Elliott as chief creative officer in New York. Elliott had…

Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts

And Pandora jewelry taps Grey to lead creative efforts

The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus…

Accounts in Review: Phew! What a Busy 10 Days

5 marketers hire new shops in the run-up to the holiday

When it rains, it pours. Five marketers have hired new shops for creative and media accounts in the past 10 days, starting with Johnsonville Sausage, Johnnie Walker and Golden Corral…

Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision

Johnsonville sausage review heats up

It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the…

Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax

NBA also hosts final presentations

Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer,…

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