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Topic: Mccann Erickson

Accounts in Review: Here's Why Dentsu Left the Sears Holdings Battle 5 teams still in contention

Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The lead…

February 27, 2015, 12:10 PM EST

Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT Incumbent agency will defend, though

Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The…

February 20, 2015, 10:01 AM EST

Accounts in Review: Roster Shops Battle for Wells Fargo's Media Prize Scotts Miracle-Gro's search inches toward completion

Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital…

February 13, 2015, 8:00 AM EST

Cramer-Krasselt Gets a New Kind of Creative Chief in New York Craig Markus succeeds the departing Larry Hampel

Larry Hampel's decision to step aside late last year and do his own thing gave Cramer-Krasselt vice chairman Marshall Ross an opportunity to pick a new kind of chief creative…

February 10, 2015, 11:29 AM EST

Here's Why Agencies Are Hiring Top Execs at Such a Blistering Pace Hungry for modern talent, growth and fresh ideas

Even in an industry increasingly defined by change, advertising agencies this year are making high-level moves at a blistering pace.  In the first six weeks of 2015, some 14 shops have…

February 10, 2015, 12:00 AM EST

Accounts in Review: KFC Leaves FCB After a Decade-Long Run Acer finds a global shop and Elevate hires MDC's Assembly

The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden…

February 6, 2015, 4:11 PM EST

Eric Silver Will Close His Agency and Join McCann as North American Creative Chief Silver + Partners lost biggest client, CarMax, in November

Eric Silver is back in the big leagues, signing on as the new regional chief creative officer of McCann Erickson North America. Silver, who has worked at network agencies like…

February 3, 2015, 10:03 AM EST

Accounts in Review: Axe Goes Off Roster for Big Global Assignment Finalists emerge in CarMax's media search

Unilever went outside the family in its selection of 72andSunny to refresh Axe's global strategic positioning. The agency hasn't worked for Unilever before but pitched ideas that Axe's marketing leaders…

January 30, 2015, 9:45 PM EST

Accounts in Review: Unilever Launches Massive Media Review While Ameriprise Briefs Finalists Miracle-Gro makes a cut, Extended Stay America stays put

Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster…

January 23, 2015, 7:22 PM EST

Wieden + Kennedy Joins Verizon Agency Roster Adds brand and strategy work from mcgarrybowen

Wieden & Kennedy is the newest agency to join Verizon's roster, after being given brand and strategy work for the telecommunications giant. The assignment had previously been handled by Verizon…

January 15, 2015, 3:58 PM EST

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