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Topic: Mccann Erickson

Are Buick and GMC's Creative Accounts in Review?

RFP said to be circulating in an agency search

Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett…

This Snack Company's Ads Suggest Several Evil Ways Not to Share With Co-Workers

Fun, strange work from McCann Colombia

When it comes to snacking, let's be honest. No one really wants to share. If you quibble with that, you're either lying or you're nicer than most people. But sometimes you're…

Former Account Exec Returns to CP+B to Help the Agency's Biggest Office Handle Growth

Devin Reiter now part of managing director tandem

A former account executive at Crispin Porter + Bogusky is rejoining the company as managing director in Boulder to help the agency's largest office handle additional growth. Devin Reiter is returning…

After Working With the Same Agency Since 1981, American Airlines Launches Global Review

Creative and media are up for grabs

American Airlines' global creative and media accounts are up for review as the marketer prepares to retire the US Airways brand after acquiring the rival carrier. American's longtime agencies McCann Erickson,…

Accounts in Review: SunTrust Hires a New Lead Shop

There are some creative searches going on, too

Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below identifies…

What Happens When Agency Mergers and Acquisitions Disappoint?

Benefits of going it alone can outweigh risks

The lifeblood of the ad business has always been entrepreneurs who sell their businesses and energize industry holding companies. While the promise of personal wealth, resources and global expansion are a…

Here's What Microsoft Absolutely Must Accomplish in Marketing Windows 10

Experts agree: focus on benefits, scope of update

Transparent, honest, human. Are these three words that describe one of the largest technology brands of our time? Probably not. But that's what Microsoft's Kathleen Hall, corporate vp of global…

Coca-Cola Knew It Would Be in the Mad Men Finale, but That's About All It Knew

'Hilltop' spot was key to the series' end

Sunday's Mad Men finale featured a few delightful surprises, included a captivating blend of real-world creative and fictional backstory involving Coca-Cola and agency McCann Erickson.  (Warning: spoilers ahead for those who…

Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business

L'Oréal's media search, meanwhile, is just beginning

GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and media…

Accounts in Review: MetLife's Agency Review Follows a Clear Pattern

Search begins 2 months after new marketing chief arrives

It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new global chief marketing…

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