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Topic: McCann Digital

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice

'Back that stack up'

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults…

Obsessive-Compulsive Disorder PSA Makes You Watch Over and Over

Viewer experiences OCD's symptoms

Here's a nice example of form meets function—a one-second PSA about obsessive-compulsive disorder that you have to watch over and over again to get the message, much as OCD sufferers…

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