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Topic: McCann

Guns Don't Kill People. Toddlers With Guns Kill People, Says This PSA From the Brady Campaign

Satire, informed by a grim reality

McCann New York is taking a satirically Swiftian approach with its latest PSA for the Brady Campaign to Prevent Gun Violence. Titled "Keep America Safe," the ad highlights toddler gun violence…

General Mills Launches a Closed U.S. Creative and Content Agency Review

Includes McCann and Saatchi & Saatchi

Multinational food manufacturing giant General Mills has launched a comprehensive review affecting all of its creative and content agency relationships in the United States. The company, which includes such brands…

Chick-fil-A Drops The Richards Group After More Than 2 Decades

McCann New York will be the chain's lead agency

Fast-food chain Chick-fil-A has dropped The Richards Group as its longtime creative agency of record after 22 years in favor of a multi-agency roster including McCann Worldgroup and Erich &…

Inside 'The Field Trip to Mars,' the Single Most Awarded Campaign at Cannes 2016

McCann and Framestore dissect their Lockheed Martin marvel

  brightcove.createExperiences(); Virtual reality was the talk of the 2016 Cannes Lions festival. But in truth, most VR entries were underwhelming.…

Love, Grit and Hypothermia: The Real Story Behind Xbox's Insane 'Survival Billboard'

McCann London goes through heaven and hell

Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand…

Ad of the Day: French Toast Crunch Adds Star Power to Its Amusing Tiny Soap Opera

Year two of the campaign brings a celebrity hamster

How do you make a soap opera, acted out by Ken and Barbie-style plastic dolls, even nuttier? By adding viral sensation Tiny Hamster to the cast, of course! French Toast Crunch's…

Comedian Rob Delaney Has a Solution for Achieving True Diversity in Ads

Let a person of color actually write the spot

CANNES, France—In a spirited, often-funny panel called "Creativity Is the Only Way to Survive" here today, comedians Rob Delaney, Rashida Jones and Keegan-Michael Key tackled issues related to black and biracial…

McCann Came Up With a Haircut That Fights Cancer in This Remarkable Campaign

Why thousands of women are donating half of their hair

Depression can run high among women who lose their hair during cancer treatment. As one survivor says in the video below, "All of a sudden, you're not you. You have…

Girls Explain How Boobs, Menstruation and More Keep Them From Coding in Satirical Campaign

McCann takes a deadpan look at tech's gender gap

It should be obvious that your gender doesn't hinder your ability to code, yet women continue to face an uphill climb into tech careers thanks largely to unspoken stigmas against…

Hulu Serves as the Savior to Your Peak TV Woes in New Campaign With Aaron Paul

twofifteenmccann spots will appear on broadcast and digital platforms

There's a record-breaking number of shows on television—we're at "Peak TV" after all—and it can seem impossible to keep up. Hulu is here to help in a new campaign from…

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