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Topic: McCann

New York Lottery Posts Fliers in Last-Ditch Search for Winner of Unclaimed $7 Million

Year-old ticket expires Friday

The popular knock against the lottery is that you can play it, but you're an idiot if you do, because nobody ever wins. But a new campaign for the New…

10 Branded Content Masters Who Make It OK to Love Marketing

The icons of an emerging industry

Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of…

Ad of the Day: How One Travel Agency Fell in Love With a Giant Beached Sausage

Hey, it could happen

If you want to see a contender for the year's most bizarre ad, here's one about a bunch of people stroking a giant sausage on a beach. McCann Mexico created the…

Why L'Oréal Made 100 Women Cry in a Movie Theater, and What Brought Them to Tears

Fun stunt from McCann Mexico

Here's a fun and inventive before-and-after test from L'Oréal and McCann Mexico. The cosmetics company invited 100 women to a movie. Before the screening, they had their makeup done by L'Oréal…

Tiny Dolls Act Out Hilarious Soap Operas Over Single Pieces of French Toast Crunch

A return to the '90s

Consumers bowled over by the recent return of French Toast Crunch after a nine-year hiatus should enjoy "The Tiny & The Tasty," a strange and silly soap-opera parody that casts…

Here's What Microsoft Absolutely Must Accomplish in Marketing Windows 10

Experts agree: focus on benefits, scope of update

Transparent, honest, human. Are these three words that describe one of the largest technology brands of our time? Probably not. But that's what Microsoft's Kathleen Hall, corporate vp of global…

Coca-Cola Knew It Would Be in the Mad Men Finale, but That's About All It Knew

'Hilltop' spot was key to the series' end

Sunday's Mad Men finale featured a few delightful surprises, included a captivating blend of real-world creative and fictional backstory involving Coca-Cola and agency McCann Erickson.  (Warning: spoilers ahead for those who…

McCann's Mad Men Tweets Help Lift the Agency's Mentions by 46%

Being cast as the villain in a hit show actually doesn't hurt, either

Since it's been part of the program's storyline from practically the beginning, McCann has been tweeting about Mad Men episodes for years. But for the final season, it has been…

Famous Foes Square Off and the 'Best Idea Wins' in Ads for the 2015 Clios

Mandela vs. Verwoerd and more

In life, as in advertising, the best idea usually wins. That simple insight informs McCann's campaign for the 2015 Clio Awards, featuring pairs of famous foes—Nelson Mandela and Hendrik Verwoerd, the…

Coca-Cola is Looking for Its Next Big Global Campaign

Asks roster agencies to pitch after 6 years of 'Happiness'

Coca-Cola might be looking to move away from "Open Happiness."  The brand has asked 10 roster agencies to pitch ideas for Coke's next global campaign: Wieden+Kennedy in Portland, Ore.; David; Dentsu;…

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