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Topic: McCann

Dumb Ways to Die Is Now a Video Game for the iPhone and iPad McCann Australia extends beloved train-safety ad

There are now even more "Dumb Ways to Die"—and smart ways to live—as McCann Australia has made a video game out of its beloved, superviral train-safety ad from last year.…

May 17, 2013, 2:38 PM EDT

Coke Dispenses Danish Flags Hidden in Its Logo Airport stunt welcomes visitors to world's 'happiest country'

When Coca-Cola discovered that part of its classic logo looks like the Danish flag, the brand (or at least agency McCann Copenhagen) decided to make an interactive airport ad that…

May 10, 2013, 7:31 AM EDT

A cartoon character is eaten by piranhas in a screengrab from a PSA.
McCann in Melbourne Wins at One Show Train-safety PSA 'Dumb Ways To Die' takes 'Best of Show'

McCann in Melbourne took the top honors at the 2013 One Show with its charmingly macabre  "Dumb Ways to Die," an animated public-safety announcement (watch it below) for client Melbourne Metro. The…

May 9, 2013, 6:55 AM EDT

Nature Valley Trail View, Celebrated Digital Campaign for the National Parks, Gets an Update McCann adds Sequoia, expands mission

Last year, granola-bar brand Nature Valley and ad agency McCann Erickson, New York, unveiled one of the most ambitious digital campaigns of the year, Nature Valley Trail View, which created…

April 25, 2013, 1:56 PM EDT

Ad of the Day: Sony Xperia Z Tarsem and David Bowie team up for one very special smartphone ad indeed

Fun fact: Associating with David Bowie, whether in physical or purely musical form, instantly increases your cool factor by about 1 trillion percent. See: fashion model Iman, TV series Flight…

February 28, 2013, 2:57 PM EST

The Walking Dumb: A 'Dumb Ways to Die' Parody With Zombies 'Be safe around humans'

Zombies have been done to death. But that didn't deter Teddie Films and the crew from Utah's Rocky Point Haunted House from creating an undead-themed parody of McCann Australia's much-praised…

December 19, 2012, 10:36 AM EST

The Spot: Angels of Death The story behind McCann Australia's adorably grim viral megahit about train safety

IDEA: Safety PSAs are gloomy and tedious and largely ignored by young people hardwired to resist them—except when they're irresistibly fun and impossible not to share with friends. McCann Australia…

December 4, 2012, 7:09 AM EST

Top 10 Commercials of the Week: Nov. 23-30 Father Time's time runs out, bodega goods bust a move and NBA stars dribble holiday cheer

This week, "Ebenezer" Snoop learns a lesson from his (puff, puff) Christmas past, Canon inspires extreme photography and Honda knows you're really dreading spending time with your psycho family this holiday…

November 30, 2012, 10:26 AM EST

Ad of the Day: Coca-Cola A giant Santa Claus puppet enchants a city in McCann Madrid's global spot

It's not yet December, but tradition and commerce require you to get in the Christmas spirit pronto. Perhaps a giant creepy Santa Claus can help? Coca-Cola is unleashing one, whether you…

November 26, 2012, 2:07 PM EST

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