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Topic: McCann

Love, Grit and Hypothermia: The Real Story Behind Xbox's Insane 'Survival Billboard'

McCann London goes through heaven and hell

Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand…

Ad of the Day: French Toast Crunch Adds Star Power to Its Amusing Tiny Soap Opera

Year two of the campaign brings a celebrity hamster

How do you make a soap opera, acted out by Ken and Barbie-style plastic dolls, even nuttier? By adding viral sensation Tiny Hamster to the cast, of course! French Toast Crunch's…

Comedian Rob Delaney Has a Solution for Achieving True Diversity in Ads

Let a person of color actually write the spot

CANNES, France—In a spirited, often-funny panel called "Creativity Is the Only Way to Survive" here today, comedians Rob Delaney, Rashida Jones and Keegan-Michael Key tackled issues related to black and biracial…

McCann Came Up With a Haircut That Fights Cancer in This Remarkable Campaign

Why thousands of women are donating half of their hair

Depression can run high among women who lose their hair during cancer treatment. As one survivor says in the video below, "All of a sudden, you're not you. You have…

Girls Explain How Boobs, Menstruation and More Keep Them From Coding in Satirical Campaign

McCann takes a deadpan look at tech's gender gap

It should be obvious that your gender doesn't hinder your ability to code, yet women continue to face an uphill climb into tech careers thanks largely to unspoken stigmas against…

Hulu Serves as the Savior to Your Peak TV Woes in New Campaign With Aaron Paul

twofifteenmccann spots will appear on broadcast and digital platforms

There's a record-breaking number of shows on television—we're at "Peak TV" after all—and it can seem impossible to keep up. Hulu is here to help in a new campaign from…

Lockheed Martin Rigged a School Bus With 'Group VR' to Take Kids on a Tour of Mars

McCann and Framestore go planet hopping in STEM campaign

A group of kids in Washington, D.C., thought they were taking an ordinary school-bus ride to the USA Science and Engineering Festival recently. But much to their surprise, they suddenly…

Coca-Cola Just Remastered Its Famous 'Hilltop' Ad From 1971, and It Looks Fantastic

The 35-millimeter film is now 4K TV ready

Fans of Coca-Cola—and the Mad Men finale—are getting a nice treat today. The soda company just announced that it has remastered and color-corrected its famous 1971 commercial "Hilltop" for 4K…

This Hotel Group Is 'Unadvertising' Its Properties With Intentionally Dull, Text-Only Ads

Are you too good for a typical pitch?

We've seen hotel advertising evolve past the typical saccharine copy and cheesy stock photos of smiling guests—for example, the Loews Hotels and Resorts campaign, which uses ordinary people's candid Instagram…

This Ad Explains Why Everyone in China Might Eventually Grow Very Long Nose Hair

But let's hope they don't

Sometimes, the problem is right under your nose. That's certainly the case in this wacky, well-done anti-pollution PSA from WildAid China and McCann Shanghai. The 90-second spot is set in a…

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