Topic: M&c Saatchi

A Tumblr Ad Exchange Is Inevitable, Say Industry Players

Yahoo needs to monetize, and buyers want pure exchanges

Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property. But will increased advertising cause typical Tumblrs,…

Is Hulu Really Worth 45% Less Than Tumblr?

Analysts and marketers chime in

Now that Yahoo CEO Marissa Mayer has Tumblr in the bag for a cool $1.1 billion, AllThingsD reports that she may buy Hulu for between $600 million and $800 million.…

M&C Saatchi N.Y. Finds Third Partner

Doucet joins next month as chief strategy officer

It took seven months, but Jeff Brooks wanted to make sure he had the right partners. Brooks, who is relaunching the New York office of M&C Saatchi as CEO, hired Pierre…

Top 10 Commercials of the Week: Aug. 31- Sept. 7

These spots traveled to the future, hopped in a box and demonstrated proper condom use

This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson.  Many of the…

Tom Brady Excels at Imaginary Football in Latest UGG Spot

Patriots QB makes it look easy

Tom Brady and UGG were always a perfect match, if only because people always muttered the brand name, inadvertently, when they heard he was endorsing it. Still, the pairing doesn't…

AKQA Quickly Fills Executive Creative Director Role

Agency vets Robinson and Clements assume co-ecd position days after Lipton leaves

AKQA has moved quickly in replacing Pierre Lipton as executive creative director in its San Francisco office, naming Neil Robinson and Stephen Clements to collectively fill the role Friday (Aug.…

Ginger Child for Ginger Beer Offer Has New Zealand Seeing Red

M&C Saatchi ad is panned

Rebekah Hay, the founder of New Zealand's Hakanoa Ginger Beer, seems none too pleased with the global negative publicity generated by an ad campaign concocted by M&C Saatchi that jokingly…

Carnival Cruise Lines Eyes 3 Shops for U.K. Account

The U.S. incumbent is not among the finalists

For its expansion in the U.K. market, Carnival Cruise Lines won’t be using its U.S. agency. Arnold handles Carnival’s U.S. creative account but isn’t among the finalists for the U.K. assignment,…

Darth Vader to Appear in Ad for U.K. Electronics Chain

Remember when he used to be evil?

Sheesh, does George Lucas need to pay down his credit cards or something? Lucasfilm is allowing a U.K. electronics chain to use Darth Vader in an upcoming TV ad, inspired…