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Topic: M&c Saatchi

Why Everyone From Cameron Diaz to Gwyneth Paltrow Is Praising Two Random Agency Creatives Everybody loves Matt and David

Proud of your dozens of LinkedIn endorsements? You're going to look like a right tosser next to Matt Roach and David Lawrie. The creative team at M&C Saatchi in London have…

November 14, 2014, 11:50 AM EST

Travel Ad Features Singing Fart Bubbles, and That Might Be Its Least Crazy Part The wonderful world of Wotifia

OK, you world-wise travel people. Ever been to Wotifia? Never heard of it? It's right next to Freedonia, that fake country invented by the Marx Brothers in Duck Soup. Wotifia is…

September 18, 2014, 4:31 PM EDT

This Latest Brutal Safe-Driving PSA Barely Gives You Room to Breathe 'Kill your speed, not your mates'

Here's a quick way to sober up after a holiday weekend: Watch this intense, claustrophobic safe-driving PSA from the U.K., aimed at young male drivers who appear to be a…

May 27, 2014, 11:44 AM EDT

LG Advertises Ultra-Thin TV on Magazine Spine That's Exactly the Same Width Ingenious media placement

Here's your clever media placement of the day: M&C Saatchi in Stockholm has advertised LG's OLED-TV, which is 4 millimeters thick, on the spine of electronics magazine Lyd & Bilde…

February 24, 2014, 9:16 AM EST

Can Ad Agencies Teach Women to Love Their Bodies? Marie Claire commissions print ads from six shops

Female empowerment was a major advertising theme in 2013, particularly in the area of self-esteem—led by Dove's "Real Beauty Sketches." But freed of client constraints, can ad agencies alone get…

January 9, 2014, 5:29 AM EST

Submarine Surfaces in Middle of an Italian Street in Crazy Ad Stunt And then it gets crazier

Two very different kinds of out-of-home advertising stunts have been gaining traction lately—first, the sudden appearance of a spectacular, oversized prop designed to delight passersby; and second, an intricately choreographed…

October 4, 2013, 10:57 AM EDT

Tom Brady Excels at Imaginary Football in Latest UGG Spot Patriots QB makes it look easy

Tom Brady and UGG were always a perfect match, if only because people always muttered the brand name, inadvertently, when they heard he was endorsing it. Still, the pairing doesn't…

September 6, 2012, 12:38 PM EDT

Ginger Child for Ginger Beer Offer Has New Zealand Seeing Red M&C Saatchi ad is panned

Rebekah Hay, the founder of New Zealand's Hakanoa Ginger Beer, seems none too pleased with the global negative publicity generated by an ad campaign concocted by M&C Saatchi that jokingly…

August 10, 2012, 9:36 AM EDT

Darth Vader to Appear in Ad for U.K. Electronics Chain Remember when he used to be evil?

Sheesh, does George Lucas need to pay down his credit cards or something? Lucasfilm is allowing a U.K. electronics chain to use Darth Vader in an upcoming TV ad, inspired…

November 2, 2011, 8:03 AM EDT

Tom Brady Instills Fear in Opponents With UGG Commercial Teen girls will swoon on Monday night

UGG, the poorly named Australian shoe brand synonymous in the U.S. with the fuzzy boots that teen girls wear even when it's hot as balls outside, has made a bid…

September 8, 2011, 11:54 AM EDT