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Topic: Mazda

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads

Takes aim at competitors’ customers

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to…

Mazda Rolls Out New Miata via Fashion Rocks Microsite

Duran Duran and Afrojack perform

Mazda is launching a new microsite today that will unveil the 2016 MX-5 Miata roadster. The site will be tied to Fashion Rocks, a live TV show celebrating the world of fashion…

How Social and Email Helped Mazda’s Limited-Edition Preorders Sell Out Crazy Fast

Under the hood of the automaker’s timely digital promotion

Mazda bet big on social and email to tap into the classic roadster’s fervid fan base for its first all-digital pre-sale event to build buzz around a line of limited-edition…

Capitol Music’s Brand Partnership Director Talks About How Marketing and Music Are Changing

A chat with Zoe Sonquist King

Specs Who Zoë Sonquist King New gig Director, brand partnerships, Capitol Music Group Old gig Account manager, Cimarron Group Age 31 Describe your role at Capitol. Our team does anything from product placement to music videos. We…

Top 10 Auto Brands for Sprint Subscribers

Infographic shows Toyota is winning this lead gen battle

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such…

Samsung Steals the Show With Demo of New Galaxy S5

Brand has 2 of the best YouTube brand videos this week

Samsung's new Galaxy S5 smartphone is off and running, with a basic demo spot showcasing the phone's features easily the most-viewed brand video on YouTube this week. With a whopping 10.6…

Nothing But Net: March Madness a Winning Investment

College hoops the right stuff for auto brands

Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…

Environmentalists Seethe as the Lorax Speaks for Mazda

Movie tie-in with Seuss character is blasted as greenwashing

Would the Lorax ever love an SUV, even one with something called "revolutionary SkyActiv technology"? Environmentalists sure don't seem to think so. Bloggers and YouTube commenters are accusing Mazda of…

Ad of the Day: Mazda, 'Anthem'

The brand's new agency celebrates the automaker's passion and innovation

Mazda is the latest marketer to roll out the ever-popular brand anthem, with its new agency, Garage-Team Mazda in Irvine, Calif., crafting a comprehensive look at the automaker's rich history…

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