Topic: Mazda

Ad of the Day: Aaron Paul Guns It in Mazda's Time-Traveling New Spot

Key moments in a driver's life

Zoom zoom, bitches! Breaking Bad star Aaron Paul contributes an awesome voiceover to "A Driver's Life," the first spot in Mazda North America's new "Driving Matters" campaign. Created by WPP's The Garage/Team…

Why Some Low-Rated TV Shows Keep Getting Renewed

Media blitzes and social engagement help endangered series avoid cancellation

Judgment day has arrived. As the broadcast networks locked in their schedules ahead of this week's upfronts, they decided the fate of their shows that were still on the ratings…

These 3-D Mobile Ads Are Grabbing Brands' Attention

Smartphones become the launching pad for virtual reality

What if there were a mobile ad that made viewers feel like they were inside a smartphone instead of just looking at one? What if the ad seemed to jump…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads

Takes aim at competitors’ customers

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to…

Mazda Rolls Out New Miata via Fashion Rocks Microsite

Duran Duran and Afrojack perform

Mazda is launching a new microsite today that will unveil the 2016 MX-5 Miata roadster. The site will be tied to Fashion Rocks, a live TV show celebrating the world of fashion…

How Social and Email Helped Mazda’s Limited-Edition Preorders Sell Out Crazy Fast

Under the hood of the automaker’s timely digital promotion

Mazda bet big on social and email to tap into the classic roadster’s fervid fan base for its first all-digital pre-sale event to build buzz around a line of limited-edition…

Capitol Music’s Brand Partnership Director Talks About How Marketing and Music Are Changing

A chat with Zoe Sonquist King

Specs Who Zoë Sonquist King New gig Director, brand partnerships, Capitol Music Group Old gig Account manager, Cimarron Group Age 31 Describe your role at Capitol. Our team does anything from product placement to music videos. We…

Top 10 Auto Brands for Sprint Subscribers

Infographic shows Toyota is winning this lead gen battle

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such…

Samsung Steals the Show With Demo of New Galaxy S5

Brand has 2 of the best YouTube brand videos this week

Samsung's new Galaxy S5 smartphone is off and running, with a basic demo spot showcasing the phone's features easily the most-viewed brand video on YouTube this week. With a whopping 10.6…