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Topic: Maybelline

Brands Are Already Using Instagram Videos and Planning for More Stoked marketers quickly whip up 15-second ideas

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smartphone users act like stylistic photographers—social media creatives are licking…

June 20, 2013, 4:19 PM EDT

Univision Takes Its Bilingual Video Platform to Mobile Bigger than online audience

Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…

April 28, 2013, 11:43 PM EDT

L’Oréal Burns Beauty Village Senior manager at cosmetic giant snuffs McCann Worldgroup’s joint L’Oréal, Maybelline project

Less than two months after it trumpeted the creation of Beauty Village, a stand-alone unit to handle L’Oréal and its Maybelline brand, as an “innovative, collaborative model,” McCann Worldgroup is…

October 12, 2011, 6:41 AM EDT

L'Oréal, Maybelline Get a Dedicated Shop Within IPG Beauty Village combines execs from McCann, Gotham

McCann Worldgroup is creating dedicated operating unit to service key global client L’Oréal and its subsidiary Maybelline. Interpublic Group’s McCann Erickson is a key global creative agency for L’Oréal and adapts…

August 12, 2011, 10:57 AM EDT

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