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Topic: Maybelline

YouTube Fashion Net Invades Europe StyleHaul staffs up as it heads across pond

The past year has been filled with anxiety and volatility when it comes to the YouTube network space. Many have questioned the health of multichannel networks (MCN) while complaining about…

January 27, 2014, 12:00 AM EST

Juicy Couture Saw an 18% Site Traffic Lift From YouTube Partners Data shows promise for an old video program that's getting a new twist

Last week Google announced it had invited brands to become YouTube Partners—helping the Cokes and Doves of the world build outing their own robust content strategies. Up until that point, if…

June 25, 2013, 12:00 AM EDT

Brands Are Already Using Instagram Videos and Planning for More Stoked marketers quickly whip up 15-second ideas

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smartphone users act like stylistic photographers—social media creatives are licking…

June 20, 2013, 4:19 PM EDT

Univision Takes Its Bilingual Video Platform to Mobile Bigger than online audience

Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…

April 28, 2013, 11:43 PM EDT

L’Oréal Burns Beauty Village Senior manager at cosmetic giant snuffs McCann Worldgroup’s joint L’Oréal, Maybelline project

Less than two months after it trumpeted the creation of Beauty Village, a stand-alone unit to handle L’Oréal and its Maybelline brand, as an “innovative, collaborative model,” McCann Worldgroup is…

October 12, 2011, 6:41 AM EDT

L'Oréal, Maybelline Get a Dedicated Shop Within IPG Beauty Village combines execs from McCann, Gotham

McCann Worldgroup is creating dedicated operating unit to service key global client L’Oréal and its subsidiary Maybelline. Interpublic Group’s McCann Erickson is a key global creative agency for L’Oréal and adapts…

August 12, 2011, 10:57 AM EDT

Maybelline brings back 'Magnum P.I.' music

Fans of 1980s television might perk up when this ad for Maybelline's "The Falsies" Volum' Express mascara comes on. Could it be? Yes it is—a reworked version of the…

July 21, 2010, 1:42 PM EDT

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