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Topic: Maybelline

StyleHaul Reveals First Scripted Series, Starring Denise Richards and Karrueche Tran

At NewFronts, Maybelline buys exclusive sponsorship for the fashion-based show

Cosmetics brand Maybelline joined forces with StyleHaul to create and produce Vanity, the multi-channel network's first scripted series. The fashion, style and lifestyle video destination with over 6,000 YouTube creators…

Millennial Models Like Gigi Hadid, Fueled by Social, Are Hitting the Fashion Stratosphere

Fans favor bold personalities, not just beauty

It's about 6 p.m. on a chilly Tuesday in late March, and model Gigi Hadid, equipped with a jar of charcoal pencils, is gleefully scrawling enormous hashtags on the stark…

Maybelline's 'Ideal Woman Rubber Mask' Makes All Cosmetics Obsolete

Spoof video mocks beauty standards

Maybe she's born with it. Maybe it's a horrifying latex mask. The Onion just rolled out this spoof Maybelline ad mocking conventional standards of beauty. In it, the brand introduces a…

YouTube Fashion Net Invades Europe

StyleHaul staffs up as it heads across pond

The past year has been filled with anxiety and volatility when it comes to the YouTube network space. Many have questioned the health of multichannel networks (MCN) while complaining about…

Juicy Couture Saw an 18% Site Traffic Lift From YouTube Partners

Data shows promise for an old video program that's getting a new twist

Last week Google announced it had invited brands to become YouTube Partners—helping the Cokes and Doves of the world build outing their own robust content strategies. Up until that point, if…

Brands Are Already Using Instagram Videos and Planning for More

Stoked marketers quickly whip up 15-second ideas

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smartphone users act like stylistic photographers—social media creatives are licking…

Univision Takes Its Bilingual Video Platform to Mobile

Bigger than online audience

Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…

L’Oréal Burns Beauty Village

Senior manager at cosmetic giant snuffs McCann Worldgroup’s joint L’Oréal, Maybelline project

Less than two months after it trumpeted the creation of Beauty Village, a stand-alone unit to handle L’Oréal and its Maybelline brand, as an “innovative, collaborative model,” McCann Worldgroup is…

L'Oréal, Maybelline Get a Dedicated Shop Within IPG

Beauty Village combines execs from McCann, Gotham

McCann Worldgroup is creating dedicated operating unit to service key global client L’Oréal and its subsidiary Maybelline. Interpublic Group’s McCann Erickson is a key global creative agency for L’Oréal and adapts…

Maybelline brings back 'Magnum P.I.' music

Fans of 1980s television might perk up when this ad for Maybelline's "The Falsies" Volum' Express mascara comes on. Could it be? Yes it is—a reworked version of the…

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