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Topic: Maxus

S.C. Johnson Moves Global Media Planning to New Agency

PHD takes over from Maxus

S.C. Johnson is consolidating its global communications planning business at PHD, sources said. The Omnicom Media Group network, already on the company's media roster, takes over from WPP's Maxus, which was…

MediaVest Ends the Year With a Shot of Jack Daniels

Wins Brown-Forman's global media account

A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman,…

Here Are the 4 Finalists in Brown-Forman's Media Review

Global spending totals $100 million annually

Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External…

Maxus' U.K. Chief is the New Global Boss

Lindsay Pattison replaces Vikram Sakhuja

Lindsay Pattison, CEO of Maxus in the U.K., is the new global chief of the WPP Group shop. Pattison replaces Vikram Sakhuja, who will remain in an undisclosed position within GroupM,…

Jonathan Adams Is Maxus' New N.A. Digital Chief

Previously, he lead N.A. media at iCrossing

In Steve Williams’ first hire since joining Maxus as North American CEO in June, he has named Jonathan Adams as chief digital officer for the region. Adams joins the GroupM agency…

Panera Finds a New Lead Creative Agency

Anomaly succeeds Cramer-Krasselt on the business

Anomaly has entered the casual restaurant space. The New York shop has landed lead creative responsibilities on Panera Bread after a review, outstripping two other agencies that the chain did not…

BPN Names a U.S. Managing Director

Martha Peterson comes from Maxus

BPN, the fledgling third network of IPG Mediabrands, has named Martha Peterson as U.S. managing director, a new position. Peterson, with a broad background in digital advertising, was previously senior partner,…

GroupM's Maxus Wins NBCU Digital Duties

Spending expected to grow to $200 million

GroupM’s Maxus has added NBCUniversal digital duties to the traditional media responsibilities it already handles for the media and entertainment giant after a review, reps at the company confirmed. The move…

Panera Bread Searches Again for a Creative Shop

Annual media spending will exceed $90 million this year

Panera Bread's next lead creative agency will be its third in two years. The company has split with incumbent Cramer-Krasselt and is in the midst of an agency search that's expected…

PHD's Williams Moves to Maxus

New N.A. chief

Steve Williams, the president of Omnicom media network PHD in New York, is moving over to WPP’s Maxus as CEO of North America. He replaces Louis Jones, who is retiring according…

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