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Topic: Maxus

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GroupM's Maxus Wins NBCU Digital Duties Spending expected to grow to $200 million

GroupM’s Maxus has added NBCUniversal digital duties to the traditional media responsibilities it already handles for the media and entertainment giant after a review, reps at the company confirmed. The move…

July 11, 2014, 11:11 AM EDT

Panera Bread Searches Again for a Creative Shop Annual media spending will exceed $90 million this year

Panera Bread's next lead creative agency will be its third in two years. The company has split with incumbent Cramer-Krasselt and is in the midst of an agency search that's expected…

June 12, 2014, 11:58 AM EDT

PHD's Williams Moves to Maxus New N.A. chief

Steve Williams, the president of Omnicom media network PHD in New York, is moving over to WPP’s Maxus as CEO of North America. He replaces Louis Jones, who is retiring according…

May 12, 2014, 9:04 AM EDT

Maxus Names a Content Chief for North America Lori Greene has publishing, cable network experience

Maxus has turned to an executive with experience at publishers and cable networks to lead its content development in North America. As content director, Lori Greene will work closely with North…

February 10, 2014, 11:38 AM EST

WPP Increases Stake in Russian Joint Venture Plans ultimate full ownership of WVI Group

WPP is boosting its stake in the WVI Group of companies, its joint venture partner for holding company brands in Russia, to 80 percent with the intent of full ownership.…

January 14, 2014, 9:49 AM EST

GroupM Inks 20-Year Lease for 3 World Trade Center Will consolidate Midtown offices by 2017

GroupM has signed a 20-year office lease in 3 World Trade Center that will entail 516,000 square feet in the tower, scheduled to open in 2017. The WPP-owned media agency…

December 23, 2013, 3:41 PM EST

Danone Picks Carat for North American Media Incumbent was Havas Media

Danone Groupe awarded its North American media business to Carat as part of a global agency review the company launched in April. In the U.S., where Danone sells yogurt like Dannon…

December 10, 2013, 3:53 PM EST

Comcast NBCU Decides Against Another Media Review Business was consolidated at WPP, Publicis in 2011

Comcast NBCU has decided against putting its media business in review after talking to roster shops about that possiblity just two years after the media and entertainment giant split more…

October 16, 2013, 6:07 PM EDT

GroupM's Nestlé Win Was a Family Affair Execs from several shops helped pitch the business

GroupM’s Nestlé USA win truly was a team effort. To land Nestlé ’s U.S. media planning and buying business, GroupM tapped executives from all its media agencies, including MediaCom, MEC, Mindshare…

April 9, 2013, 4:49 PM EDT

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