Advertisement

Topic: Maxus

Will This Niche Beverage Company's Super Bowl Spot Be a Surprise Hit?

Barton F. Graf extends absurdist campaign to Big Game

Bai, the maker of low-calorie health beverages, will make its first Super Bowl appearance with a commercial by Barton F. Graf. What's more, the brand has elevated Barton to lead…

Maxus Scores Again, Retaining Church & Dwight

Jet.com also selected the WPP agency this week

One day after adding Jet.com's $80 million media business, Maxus has notched another victory, confirming that it has retained Church & Dwight's U.S. assignment following a review that began in…

6 Months After Launching, E-Commerce Site Jet.com Hires Maxus for Media

WPP shop succeeds Ocean on the $80 million biz

The members-only e-commerce site Jet.com went shopping for a media agency and wound up hiring Maxus. That agency, a unit of WPP's GroupM, takes over from Ocean Media. All told, the client…

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

2015's class of genius creations

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only…

SC Johnson Bundles Media Buying at PHD

Marketer spends $1 billion globally on media each year

In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD.  Previously, the business had been split between Maxus (traditional media) and PHD (digital media). The move…

Meet the 13 Most Admired Media Agency Execs of 2015

30th anniversary class of Adweek’s Media All-Stars

It’s the 30th anniversary of the Media All-Stars, Adweek’s celebration of the smartest and sharpest executives working in the media agency business today. (The All-Stars originated in then-Adweek competitor Marketing &…

Horizon Beats the Odds to Keep NBCU Business

Telemundo, NBC Universo stay put after pitch

It's rare to keep business that goes into review, but Horizon Media has surmounted the odds by retaining NBCUniversal networks Telemundo and NBC Universo. Horizon, an independent, has worked for the networks…

SC Johnson Reviews Its Global Media Buying but Will It Consolidate?

Change on the horizon for roster shops

SC Johnson is reviewing the global media buying responsibilities that are divided between its roster shops, Omnicom Group's PHD and WPP's Maxus, the company confirmed. Maxus has been the lead media…

S.C. Johnson Moves Global Media Planning to New Agency

PHD takes over from Maxus

S.C. Johnson is consolidating its global communications planning business at PHD, sources said. The Omnicom Media Group network, already on the company's media roster, takes over from WPP's Maxus, which was…

MediaVest Ends the Year With a Shot of Jack Daniels

Wins Brown-Forman's global media account

A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman,…

Advertisement
Advertisement