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Topic: Maxim

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Maxim Finally Grows Up With New Redesign The former lad mag isn't just about sex anymore

Once-hot laddie mag Maxim is trying to shed its frat-boy image with a head-to-toe makeover that makes its official debut today. The redesigned magazine—editor in chief Kate Lanphear's first full issue—targets…

February 18, 2015, 5:53 PM EST

Facetime: See Which Media Stars Came Together for This Week's Awards and Parties From Maxim to Rolling Stone

There was no shortage of media’s elite out on the town this week. Magazine powerhouses came together to accept awards, and Soledad O’Brien stopped by AOL. Here's a look at…

February 11, 2015, 12:00 AM EST

After Financing Hiccup, Maxim Sale Set to Close Friday Bob Guccione Jr. expected to take over as CEO

After a hiccup, the Maxim sale appears to be set to close Friday, and publishing vet Bob Guccione Jr. says he's set to take the reins as CEO. Alpha Media sold…

December 4, 2013, 8:15 PM EST

Maxim Sale Is in Big Trouble Darden Media Group had multiplatform plans for laddie brand

Alpha Media Group’s sale of Maxim appears to be headed for the rocks, knowledgeable sources told Adweek. Cerberus Capital Management-controlled Alpha officially put the laddie magazine on the market in March. In…

November 20, 2013, 5:20 PM EST

Q&A With David Granger, Editor of Esquire How male readers have changed during his tenure

David Granger has presided over Esquire for 16 years, an unusually long tenure for the editor in chief of a magazine these days. In that time, America has been pounded…

October 6, 2013, 10:38 PM EDT

Maxim Sold to Darden Media Group Buyer has multiplatform plans for the brand

Maxim, the lifestyle title that once defined men's magazines in the U.S., has found a buyer in Darden Media Group. Darden agreed to buy the whole Maxim portfolio, which includes the…

September 12, 2013, 9:01 PM EDT

European Magazines Are Struggling in the U.S. Market The boom goes bust

Once upon a time, the hottest kind of publisher to be in the U.S. was a European one. Companies like Bonnier, Dennis, Emap, Bauer and Hachette Filipacchi established footholds in…

June 3, 2013, 10:02 PM EDT

Maxim to Explore Sale Laddie magazine seeking buyer

Maxim, the men's lifestyle periodical that rode the tidal wave of laddie magazines in the 1990s, is putting itself up for sale after years of decline. Parent Alpha Media Group…

March 15, 2013, 2:01 PM EDT

'Maxim' Reduces Rate Base, Frequency for 2013 Laddie mag's ads, circ have been slipping

Maxim magazine, the lone survivor of Alpha Media’s laddie mag boom-and-bust (Stuff and Blender folded in 2007 and 2009, respectively), is shrinking its rate base, continuing a trend among big-circulation magazines…

September 20, 2012, 4:48 PM EDT

'Maxim' Downsizes Circulation, ad sales have been ailing

Maxim’s ad and circulation figures have been ailing for years now, so two months after bringing in Jack Kliger as a consultant, it comes as no surprise that layoffs would…

March 30, 2012, 11:36 AM EDT

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