Topic: Maxim

Facetime: Carolyn Everson, Soledad O'Brien and Steve Martin Step Out for Spring

The week's hottest events

Media parties are heating up as spring turns into summer. The Effies and Tony Awards brought out big stars, while agency anniversaries and tributes celebrated success.

Maxim Finally Grows Up With New Redesign

The former lad mag isn't just about sex anymore

Once-hot laddie mag Maxim is trying to shed its frat-boy image with a head-to-toe makeover that makes its official debut today. The redesigned magazine—editor in chief Kate Lanphear's first full issue—targets…

Facetime: See Which Media Stars Came Together for This Week's Awards and Parties

From Maxim to Rolling Stone

There was no shortage of media’s elite out on the town this week. Magazine powerhouses came together to accept awards, and Soledad O’Brien stopped by AOL. Here's a look at…

After Financing Hiccup, Maxim Sale Set to Close Friday

Bob Guccione Jr. expected to take over as CEO

After a hiccup, the Maxim sale appears to be set to close Friday, and publishing vet Bob Guccione Jr. says he's set to take the reins as CEO. Alpha Media sold…

Maxim Sale Is in Big Trouble

Darden Media Group had multiplatform plans for laddie brand

Alpha Media Group’s sale of Maxim appears to be headed for the rocks, knowledgeable sources told Adweek. Cerberus Capital Management-controlled Alpha officially put the laddie magazine on the market in March. In…

Q&A With David Granger, Editor of Esquire

How male readers have changed during his tenure

David Granger has presided over Esquire for 16 years, an unusually long tenure for the editor in chief of a magazine these days. In that time, America has been pounded…

Maxim Sold to Darden Media Group

Buyer has multiplatform plans for the brand

Maxim, the lifestyle title that once defined men's magazines in the U.S., has found a buyer in Darden Media Group. Darden agreed to buy the whole Maxim portfolio, which includes the…

European Magazines Are Struggling in the U.S. Market

The boom goes bust

Once upon a time, the hottest kind of publisher to be in the U.S. was a European one. Companies like Bonnier, Dennis, Emap, Bauer and Hachette Filipacchi established footholds in…

Maxim to Explore Sale

Laddie magazine seeking buyer

Maxim, the men's lifestyle periodical that rode the tidal wave of laddie magazines in the 1990s, is putting itself up for sale after years of decline. Parent Alpha Media Group…

'Maxim' Reduces Rate Base, Frequency for 2013

Laddie mag's ads, circ have been slipping

Maxim magazine, the lone survivor of Alpha Media’s laddie mag boom-and-bust (Stuff and Blender folded in 2007 and 2009, respectively), is shrinking its rate base, continuing a trend among big-circulation magazines…