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Topic: Maurice Lévy

AOL, Publicis Group Expand Partnership Into Programmatic Video

Agencies can tap into premium reserve and private marketplaces

AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV. The move will give VivaKi and all agencies under the…

Who Will Succeed Maurice Lévy at Publicis Groupe?

Adweek looks at possible contenders

Publicis Groupe’s reorganization last week included the promotion of non-Parisian executives to help “lead the way for a new generation at the helm.” Most important of those roles, of course,…

Once Again, Publicis Groupe Extends Maurice Lévy's Term

Holding company also names a new chief for Saatchi

Publicis Groupe, in the wake of its failed merger with Omnicom, today unveiled management reorganization that includes the spring 2017 retirement of CEO Maurice Lévy and Saatchi & Saatchi global chief…

Publicis Groupe Looking to Buy Ad Tech Firm Criteo

Deal talk sends stock soaring

Publicis Groupe has its sights on an acquisition of ad tech firm Criteo, according to reports today. The media holding company’s interest helped propel Criteo’s stock up nearly 20 percent. Criteo…

Publicis Groupe Posts Weak Results

CEO Maurice Lévy braces for a 'difficult' year

Publicis Groupe delivered disappointing second-quarter and first-half results, with chief Maurice Lévy saying 2014 will “be a difficult year.” The French holding company posted flat organic growth in the second quarter,…

Maurice Lévy Says Omnicom Merger Was 'Dream of My Life'

Publicis Groupe boss acknowledges loss of face

Publicis Groupe CEO Maurice Lévy opened up today at a Salesforce.com conference in Paris about the dashed hopes he had for his company’s merger with Omnicom Group—a failed initiative that…

The Truth Comes Out: Omnicom-Publicis Merger Was Actually a Zany Agency Prank

Fred & Farid case study takes full credit

In the weeks since the Omnicom and Publicis Groupe megamerger fell apart, many have been asking why such a problematic union was proposed in the first place. Well now we…

Fait Accompli: How the Publicis-Omnicom Merger Died

As Wren and Lévy lick their wounds, the only winners are the lawyers

It started in February of last year when John Wren visited Publicis Groupe and admired the company’s stunning Champs Élysées view. Maurice Lévy, CEO of the French agency giant, was…

Publicis Says Inequality Doomed the Company’s Union With Omnicom

Maurice Lévy cites difficulties in a planned merger of equals

Omnicom Group thinks that cultural differences doomed plans for Omnicom and Publicis Groupe to merge, but Publicis Groupe believes inequality was the culprit. In an interview with CNBC today, Publicis Groupe…

Omnicom Says Cultural Differences With Publicis Were Significant

John Wren acknowledges the complexities of combining big players

Omnicom Group CEO John Wren acknowledged this morning that the corporate differences between his company and Publicis Groupe were greater than he expected, as he explained to industry analysts why…

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