Topic: Matthew McConaughey

24 Hours in Advertising: Monday Dec. 29, 2014

Social media wins recapped, marketers look ahead to 2015, and McConaughey plans more Lincoln ads

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Ten innovative digital ad products from 2014  From Google Shopping campaigns to Twitter…

Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines

The incredible shrinking athlete endorsement deal, Part 2

Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe? Now there is a long list of actors…

The Emmys Are Basically Fantasy Football for Network Executives

The point isn't to get the right award, it's to get as many awards as possible

The Emmy Awards are a game. That doesn't mean they're worthless, or meaningless, or cynical; it just means that there is high-level strategy around who gets what award and why, beyond…

Matthew McConaughey Tapped to Drive Lincoln Luxury SUV Sales

Campaign recalls two memorable roles

Lincoln Motor Company is partnering with Matthew McConaughey on a multiyear campaign to advertise its new Lincoln MKC. The actor said he is a longtime fan of the car maker’s…

HBO GO Craps Out During True Detective Finale

Demand sinks streaming service

It’s not TV, it’s HBO GO—but for many fans of the series True Detective, it was more like HBO NO GO. The season finale of the Matthew McConaughey-Woody Harrelson procedural aired…

Golden Globes Rule Sunday Night

At this point, Tina Fey and Amy Poehler should just host everything

NBC on Sunday posted a 10-year high with its presentation of the 71st Golden Globe Awards, and if the half-hour ratings are anything to go by, the night’s most compelling stars…