Mattel reprises 77-year-old toy as kid-friendly VR
By Robert Klara on Nov. 27, 2015 - 10:07 AM EST
On Dec. 1, Walmart stores will begin stocking the new View-Master, completing a national retail rollout that Mattel began several weeks back. For those (under 30) people who don't instantly recognize the…
Moschino Barbie's lauded spot is a 'fauxmercial'
By David Kiefaber on Nov. 18, 2015 - 4:00 PM EST
The Moschino Barbie, a collector's edition Barbie doll featuring clothes designed by the Moschino fashion label, is already sold out. But that didn't stop Moschino and Mattel from making an…
Plus, a connected Barbie that’s a bit controversial
By Emma Bazilian on Nov. 3, 2015 - 6:28 PM EST
This week, Adweek is highlighting a WiFi-connected Barbie, video-streaming drone, pet fitness tracker and more. Take a look!
Tales from co-screenwriter Bob Gale
By Kristina Monllos on Oct. 21, 2015 - 12:57 PM EDT
Now that we've reached Oct. 21, 2015—or Back to the Future Day—the brands featured in the 1989 film have been capitalizing on the film's nostalgia with campaigns showcasing their original…
Can a classic toy stay relevant? Signs point to yes
By Robert Klara on Mar. 11, 2015 - 12:00 AM EDT
Abe Bookman's toy was a flop. He should have seen it coming. After all, the toy was a fortune-telling device. It was 1950, and for the previous four years, Bookman's company…
Nick Offerman promotes Nascar, Victoria's Secret reveals Super Bowl ad, and brands take on #Snowmageddon2015
By Katie Richards on Jan. 26, 2015 - 6:47 PM EST
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Victoria's Secret releases full Super Bowl spot The lingerie brand teased its…
Poster suddenly springs to life
By David Gianatasio on Oct. 9, 2014 - 8:33 AM EDT
Today, everything's an ad. Or a game. Sometimes both. Agency TrojanOne in Toronto created this mall installation in Canada for Mattel's Pictionary. A display that initially appears to be a poster…
And broke 2 world records in the process
By Daniel Lefferts on Sep. 16, 2014 - 1:03 PM EDT
It’s not often that advertisers get to break world records. But when Mistress Creative, a boutique agency based in Los Angeles, was tasked with helping Mattel’s Hot Wheels reach a…
But is she good for girls?
By Roo Ciambriello on Jul. 3, 2014 - 9:49 AM EDT
The newest high-profile member on LinkedIn probably isn't going to write you a recommendation or endorse you for your propensity for tweeting anytime soon. Probably because she's plastic and can't…
How do kids really play with her, anyway?
By Roo Ciambriello on May. 21, 2014 - 8:47 AM EDT
If you asked a group of women over 25 to name some toys they played with as kids, Barbie would certainly come up. Less so now if you asked a…