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Topic: Mattel

Two cars jump from ramps in a still from a Hot Wheels Ad.
Ad of the Day: Hot Wheels 22 minutes of gnarly race cars, gorgeous terrain, and cheesy dialogue

How much Hot Wheels fantasy can you stand? For the past couple of years, the Mattel-owned brand has focused on appealing to older kids (and maybe a few nostalgic geezers) who…

May 13, 2013, 5:07 PM EDT

Infographic: Is a Barbie Body Possible? How the Mattel doll shapes up against real women

Four out of five 10-year-olds say that they're afraid of being fat; 42 percent of girls in first through third grade wish they were thinner; half of girls aged 9…

May 1, 2013, 11:58 AM EDT

How Lego Became the Most Valuable Toy Company in the World A bucketload of license deals

“Guys, please don’t take pictures of that,” said the publicist ushering journalists around Lego’s booth at this past February’s Toy Fair in New York. Indeed, several little configurations of plastic…

April 15, 2013, 10:09 PM EDT

The Co-founder of Bonnaroo Discusses His Best Program of 2012 Helping marketers tap entertainment

Bonnaroo is one of the biggest music festivals in the U.S. This year, Superfly Presents, the group behind the Tennessee bonanza and other events like San Francisco’s Outside Lands, bought…

March 18, 2013, 10:11 PM EDT

Barbie Malibu Dreamhouse Listed for $25 Million on Real-Estate Site Trulia helps out with Mattel campaign

If you're looking for real estate in Malibu, you'll find one very famous single-family home currented listed on Trulia.com. It has only one bedroom, and the furnishings look almost uniformly…

February 12, 2013, 4:14 PM EST

Ad of the Day: Scrabble Meet the personalities behind the tiles in Pereira & O'Dell's global brand spots

Gimme a P! Gimme a Q! Gimme a blank square! What's that spell? Nothing. It spells nothing at all. You're useless. If you had an I, you could spell "quip," but that's…

November 16, 2012, 1:48 PM EST

Ad of the Day: Barbie Mattel opens the giant pink doors of its signature doll's dream closet in a new global brand campaign

What happens when you play with Barbie? Option one: You get strange looks from the other people on the subway. Option two: Your child is mildly entertained for approximately 7-10 minutes.…

February 9, 2012, 1:30 PM EST

Mattel Buys HIT Entertainment for $680M Takes control of Thomas the Tank Engine IP

U.S. toy company Mattel is buying the British children’s TV producer HIT Entertainment, maker of Thomas the Tank Engine, Barney, and Bob the Builder. The $680 million deal gives Mattel…

October 24, 2011, 7:42 AM EDT

First-Ever Barbie Spot From 1959 Is So Sweet and Innocent. Isn't It?

We've seen some crazy ads with Barbie (and Barbie-style) dolls lately—David Lynch's nutso coffee spot, and Wieden + Kennedy's Gaga-like dance number for Nokia. So, let's go back to basics…

June 23, 2011, 4:45 PM EDT

Ken Tells Barbie to Stop Killing Trees Greenpeace campaign targets Mattel

Mattel employees were treated to a spectacle yesterday at the company’s California headquarters. Greenpeace activists clad in outfits Barbie would be proud of rappelled down the side of Mattel’s 15-story…

June 8, 2011, 3:09 AM EDT

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