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Topic: Matt Williams

The Martin Agency Replaces Cool Whip with Hummus

As Kraft brand leaves, Sabra arrives

Three weeks after Kraft moved to shift its Cool Whip brand out of The Martin Agency, the shop replaced the hole in its cupboard with Sabra dips and spreads. Martin, a…

Martin Agency (Again) Taps Insider for Top Role

Williams succeeds Adams as CEO

Another insider has jumped up to assume a leadership role at The Martin Agency. Two months after the shop promoted Joe Alexander to chief creative officer, the shop has named Matt…

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