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Topic: Match.com

Is IAC, Owner of Tinder and Match, Ready to Dump Dating Sites?

Investors worry as free, niche services flood marketplace

Despite pressure from investors to sell off the company's dating sites and hookup apps, executives at IAC’s The Match Group remain committed to the market, reports The New York Times. Investors'…

Rescue Campaign Puts 10 Abandoned Dogs on Tinder, Gets 2,700 Matches in a Week

Creative idea from BBH interns

Turns out, you can find puppy love on a dating app. Literal puppy love is on offer through Tinder thanks to a New York animal shelter and marketing interns at…

GroupMe Joins Foursquare in Skipping SXSW

No more free grilled cheese, folks

While South by Southwest Interactive is expected to be a marketing extravaganza next weekend, it's becoming clear that prominent members of tech's Who's Who have other plans. "We're not holding any…

5 Great Snapchat Ideas for Big Brands

Best-of concepts from 583 social creatives

Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly…

Facebook Pushing Further Into Search Ads

Testing Sponsored category with ads from Disney, Zynga, Match.com

Is Facebook pushing further into Google's territory? It sure looks that way, as the company has quietly begun rolling out more search-driven advertising, including a new category of Sponsored search ads. Last…

Dating Advice From Match.com: The Ukelele Works Every Time

This new Match.com ad from Mother London proposes the unlikely scenario that you can impress a hot girl by serenading her on a ukelele at a train station. In fact,…

A New Kind of Love Story

Not so long ago, you’d assume that a girl alone…

May 02 2011

Match.com finds perfect holes for your plug

There are various metaphors for people fitting together romantically. Among the less subtle is the plug-and-socket metaphor. Ad agency Binder (with help from Hungry Man) runs with it anyway in…

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