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Topic: The Masters

Type
Fox Sports Grabs Rights to Golf’s U.S. Open High bid displaces NBC Sports, ESPN

On the eve of the launch of its 24/7 cable network, Fox Sports has nailed down the broadcast rights to the U.S. Open, the second of the four major golf…

August 7, 2013, 11:23 PM EDT

Golf Digest Brings Native Advertising to Masters Tournament Hub Ad unit promotes Adobe analytics service

Proving that native advertising can travel just about anywhere, Golf Digest is launching its first native Web ad that will use Adobe's data to track the social conversation around next…

April 5, 2013, 2:58 PM EDT

Masters Ratings Falter as Final Round Falls on Easter Sunday Low HUT levels, wilting Tiger add up to 8-year low for CBS

A two-hole playoff matching the country’s highest-ranked golfer and the winner of the 2010 British Open wasn’t enough to keep viewers locked in for CBS’ coverage of The Masters. Final-round coverage…

April 9, 2012, 3:41 PM EDT

Golf Titles Gear Up for Masters Tournament 'Sports Illustrated,' Condé Nast magazines pushing special content

March Madness may be the big news in sports at the moment, but for golf fans across the country, it’s all about April—and the Masters. The tournament, which takes place…

March 12, 2012, 10:50 AM EDT

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