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Topic: Mastercard

Does Real-Time Marketing Work? Topsy crunched Twitter data for recent examples

Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment,…

October 16, 2013, 6:37 AM EDT

Boston Terriers Are the Latest Breed to Get the Star Treatment Dog days of advertising

Every dog has its day—and today definitely belongs to the Boston terrier. After starring in a rash of ads back in the early aughts, the breed is back in a big…

August 19, 2013, 10:09 PM EDT

MasterCard Global CMO Alfredo Gangotena Stepping Down Chief product officer adds responsibilities while company seeks replacement

MasterCard's global CMO, Alfredo Gangotena, will retire on Sept. 1, the company announced today. Tim Murphy, MasterCard’s chief product officer, will add oversight of marketing to his current responsibilities on…

July 29, 2013, 2:12 PM EDT

Digital Marketers Jump on DOMA Decision MasterCard and ABC Family quickly buy Twitter ads; others pounce as well

MasterCard and ABC Family quickly reacted to the Supreme Court's decision this morning to overturn the Defense of Marriage Act by purchasing Promoted Tweets around the #gaymarriage hashtag. Their efforts were not…

June 26, 2013, 11:42 AM EDT

Wife Puts Up Nasty Billboard to Get Revenge on Cheating Husband Splashing his name on Fox News? Priceless

Revenge billboards are getting to be a trend. Expensive but emotionally satisfying, they're great for anything from declaring spousal inadequacies to calling out cheaters. This one, in Greensboro, N.C., goes…

March 21, 2013, 7:03 AM EDT

Fast Chat: McCann Worldgroup's Luca Lindner Says advertising is about 'risk, tears and smiling'

Luca Lindner is in his first weeks of living in the U.S., having left sunny Sao Paulo for a recent spell of frigid New York winter as he digs into…

February 28, 2013, 1:48 PM EST

Fast Chat: Joyce King Thomas on Her Return to McCann Worldgroup Why the former N.Y. CCO left retirement

Next month Joyce King Thomas returns to McCann Worldgroup as president of a new unit called McCann ExtraBoldCondensed, an agency created specifically for MasterCard, one of Worldgroup’s largest global clients.…

December 27, 2012, 7:03 AM EST

King Thomas' Worldgroup Return Has a Familiar Ring to It Another McCann veteran takes prominent role

That didn’t take long.  It has been just a month since McCann Worldgroup’s new CEO Harris Diamond replaced Nick Brien and Joyce King Thomas, McCann Erickson’s former New York creative chief,…

December 18, 2012, 2:45 PM EST

Voice: Cutting Out Complexity As media is transformed by technology, don't forget who brought us to the dance: brands

Looking back at the last year and looking forward to the next, I’m reminded that many of the world’s biggest brands and companies, such as Anheuser-Busch, McDonald’s, General Motors and…

December 11, 2012, 6:14 AM EST

BlueKai: Not Just a Data Warehouse Anymore Ad tech firm expands its offerings

Ad tech firm BlueKai derived its name from a book, Blue Ocean Strategy, about identifying untapped markets. Originally that market was operating the Nasdaq for companies to buy and sell…

December 4, 2012, 7:12 AM EST

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