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Topic: Mastercard

Wife Puts Up Nasty Billboard to Get Revenge on Cheating Husband Splashing his name on Fox News? Priceless

Revenge billboards are getting to be a trend. Expensive but emotionally satisfying, they're great for anything from declaring spousal inadequacies to calling out cheaters. This one, in Greensboro, N.C., goes…

March 21, 2013, 7:03 AM EDT

Fast Chat: McCann Worldgroup's Luca Lindner Says advertising is about 'risk, tears and smiling'

Luca Lindner is in his first weeks of living in the U.S., having left sunny Sao Paulo for a recent spell of frigid New York winter as he digs into…

February 28, 2013, 1:48 PM EST

Fast Chat: Joyce King Thomas on Her Return to McCann Worldgroup Why the former N.Y. CCO left retirement

Next month Joyce King Thomas returns to McCann Worldgroup as president of a new unit called McCann ExtraBoldCondensed, an agency created specifically for MasterCard, one of Worldgroup’s largest global clients.…

December 27, 2012, 7:03 AM EST

King Thomas' Worldgroup Return Has a Familiar Ring to It Another McCann veteran takes prominent role

That didn’t take long.  It has been just a month since McCann Worldgroup’s new CEO Harris Diamond replaced Nick Brien and Joyce King Thomas, McCann Erickson’s former New York creative chief,…

December 18, 2012, 2:45 PM EST

Voice: Cutting Out Complexity As media is transformed by technology, don't forget who brought us to the dance: brands

Looking back at the last year and looking forward to the next, I’m reminded that many of the world’s biggest brands and companies, such as Anheuser-Busch, McDonald’s, General Motors and…

December 11, 2012, 6:14 AM EST

BlueKai: Not Just a Data Warehouse Anymore Ad tech firm expands its offerings

Ad tech firm BlueKai derived its name from a book, Blue Ocean Strategy, about identifying untapped markets. Originally that market was operating the Nasdaq for companies to buy and sell…

December 4, 2012, 7:12 AM EST

Fox Sells Out MLB All-Star Game Spots fetch around $550,000 a pop

Fox has sold out its ad inventory in and around next week’s Major League Baseball All-Star Game, moving spots at a high single-digit percentile increase versus last year’s rates. According to…

July 2, 2012, 8:06 PM EDT

This Man Gets in People's Heads Fast Chat with McCann Erickson veteran Kevin Allen

Kevin Allen began his advertising career in account service but made his mark as a pitchman for McCann Erickson, helping win accounts such as Marriott, Lufthansa and, most famously, MasterCard.…

May 21, 2012, 12:02 AM EDT

MLB Playoff Ratings Darken World Series Outlook Weak deliveries, small markets threaten Fox’s Fall Classic

If the MLB playoff ratings are anything to go by, Fox may be in for yet another rough World Series outing. According to Nielsen live-plus-same-day data, Fox’s coverage of the American…

October 19, 2011, 6:47 AM EDT

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