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Topic: Mastercard

Winning Big Without Losing a Single Client, Carat Is Adweek's U.S. Media Agency of the Year

P&G, Mondelez wins helped make it 'our best year ever'

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end. The latest such issue of timing happened last summer when Ray, CEO…

Why MasterCard's CMO Predicts a Merger Between VR and the Internet of Things

Immersive connection could change everything

  brightcove.createExperiences(); Not today, but soon, MasterCard Worldwide CMO Raja Rajamannar sees the beginnings of a world in which sales and…

Subway Taps Former Coca-Cola Marketing Chief Joseph Tripodi as Its New Global CMO

Despite Fogle fallout, new exec says it's 'exciting time' for the chain

Subway has named Joseph Tripodi, a marketing vet who most recently served as Coca-Cola's chief marketing officer, as its new global CMO, effective immediately.  Tripodi replaces Tony Pace, who announced this…

This 'Returnship' Eases People's Transition Back to Agency Jobs After Years Away

SapientNitro’s program could serve as a model

Sue Vering was an associate creative director at DDB Chicago when she left in 1998, ultimately taking seven years off from the ad business to raise her daughter, get involved…

How Horatio Sanz and Fred Armisen Are Creating a Digital Hub for Latino Comedy

Más Mejor content studio targets cord-cutting millennials

The Hispanic population is the fastest-growing segment in the United States, accounting for 17 percent of the U.S. population, according to 2014 census estimates. Despite the fact that there are…

McDonald's Launches Anti-Hunger Ad for the UN's World Food Programme on Peace Day

Burger King is on board, too, despite McWhopper failure

McDonald's apparently had its own plans for Peace Day. After turning down Burger King's elaborate offer to collaborate on a McWhopper, McDonald's created a 30-second spot—which carries no McDonald's branding—to drive support…

5 Big Digital Marketing Stats We Learned From Dmexco

Here's one: E-commerce is huge in China

The digital marketing conference Dmexco wrapped up in Cologne, Germany, today, with plenty of interesting stats about mobile, branded content and e-commerce. Here are the five most interesting insights: 1. Instagram…

Meet the Newest Livestreaming Stars Every Brand Should Know About

Changing how we watch video

Five months ago, Victoria Fratz was trying to build a social media following, but was having a tough time standing out on platforms like Vine, which had already helped launch…

Twitter Hires Ad Sales Vet Bill Masterson to Lead Financial Accounts

Facebook alum will oversee Visa, MasterCard

Twitter hired Bill Masterson to lead the social site's financial accounts for brands like Visa and MasterCard, the company said today. Masterson is coming over from SocialCode and was with…

How Lyft's CEO Plans to Overtake Uber in the Ride-Sharing Race

Logan Green's triumphant return to SXSW

Hey, look. There's that Zimride dude, Logan Green, in the South by Southwest program. Remember him? How did he get there? For those of you who happened to meet Green during…

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