Topic: Mastercard
Revenge billboards are getting to be a trend. Expensive but emotionally satisfying, they're great for anything from declaring spousal inadequacies to calling out cheaters. This one, in Greensboro, N.C., goes…
Luca Lindner is in his first weeks of living in the U.S., having left sunny Sao Paulo for a recent spell of frigid New York winter as he digs into…
Next month Joyce King Thomas returns to McCann Worldgroup as president of a new unit called McCann ExtraBoldCondensed, an agency created specifically for MasterCard, one of Worldgroup’s largest global clients.…
That didn’t take long. It has been just a month since McCann Worldgroup’s new CEO Harris Diamond replaced Nick Brien and Joyce King Thomas, McCann Erickson’s former New York creative chief,…
Looking back at the last year and looking forward to the next, I’m reminded that many of the world’s biggest brands and companies, such as Anheuser-Busch, McDonald’s, General Motors and…
Ad tech firm BlueKai derived its name from a book, Blue Ocean Strategy, about identifying untapped markets. Originally that market was operating the Nasdaq for companies to buy and sell…
Fox has sold out its ad inventory in and around next week’s Major League Baseball All-Star Game, moving spots at a high single-digit percentile increase versus last year’s rates. According to…
Kevin Allen began his advertising career in account service but made his mark as a pitchman for McCann Erickson, helping win accounts such as Marriott, Lufthansa and, most famously, MasterCard.…
If the MLB playoff ratings are anything to go by, Fox may be in for yet another rough World Series outing. According to Nielsen live-plus-same-day data, Fox’s coverage of the American…
