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Topic: Mastercard

Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens

MasterCard, Pitney Bowes and Humana deploy staffers

If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to…

MasterCard Believes That Experiences Are Better for Business Than Storytelling

Getting consumers with surprises

During his session at the ANA Masters of Marketing Conference in Orlando, Fla., MasterCard CMO Raja Rajamannar asked audience members today to stand up if they played golf. He then asked…

MasterCard Explains Its New Logo, Both What's New and What Isn't

Modern look created by Pentagram

MasterCard has a new look, though it might seem a bit familiar and that's on purpose.  For the first time in two decades, the company unveiled a new logo and brand…

Always on Your Phone at Restaurants? These 2 Brands Really Want You to Stop

Chick-fil-A and MasterCard try reward systems

No one likes trying to have a dinner conversation with someone who's distracted by a screen. But other people get just as annoyed if they're asked to put their phone…

Ellie Goulding Shocks Superfans With a Perfectly Played 'Priceless Surprise' for MasterCard

Yes, the feel-good celebrity prank still works

There's one form of prank advertisement that will surely survive long after all the telekinetic coffee-shop surprises and sentient vending machines have faded away. And that is the celebrity-surprising-the-superfan video.  It's…

DJ Khaled's Positive Outlook and Accessibility Helped Make Him the 'King of Snapchat’

With brands buying in, it's big business now

King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that. He…

Winning Big Without Losing a Single Client, Carat Is Adweek's U.S. Media Agency of the Year

P&G, Mondelez wins helped make it 'our best year ever'

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end. The latest such issue of timing happened last summer when Ray, CEO…

Why MasterCard's CMO Predicts a Merger Between VR and the Internet of Things

Immersive connection could change everything

  brightcove.createExperiences(); Not today, but soon, MasterCard Worldwide CMO Raja Rajamannar sees the beginnings of a world in which sales and…

Subway Taps Former Coca-Cola Marketing Chief Joseph Tripodi as Its New Global CMO

Despite Fogle fallout, new exec says it's 'exciting time' for the chain

Subway has named Joseph Tripodi, a marketing vet who most recently served as Coca-Cola's chief marketing officer, as its new global CMO, effective immediately.  Tripodi replaces Tony Pace, who announced this…

This 'Returnship' Eases People's Transition Back to Agency Jobs After Years Away

SapientNitro’s program could serve as a model

Sue Vering was an associate creative director at DDB Chicago when she left in 1998, ultimately taking seven years off from the ad business to raise her daughter, get involved…

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