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Topic: Mastercard

A Surprising Look at the Brands That Connect Best With Today's Cultural Priorities JWT top planners on their 'Culture Muscle' findings

How can you measure a brand's relevance to today's culture? That's the core question behind JWT's new research methodology, Culture Muscle, which polls consumers on how brands relate to a dozen…

February 27, 2015, 9:01 AM EST

Netflix Is Now Officially Streaming in Cuba The content may be limited, but it's a vital foot in the door

Here's hoping House of Cards has a Havana episode next season. Netflix today is officially welcoming its first subscribers in Cuba.  For Cubans with an Internet connection (which is about 25…

February 9, 2015, 1:01 PM EST

Discover Returns to the Super Bowl for the First Time Since Card's 1986 Launch But credit card rivals continue to skip Big Game

Discover is back on the Super Bowl this year, for the first time since the credit card was launched in 1986 with its "Dawn of Discover" ad. Within the credit and…

January 30, 2015, 7:32 PM EST

Gwen Stefani Launches Gifts at Unsuspecting Shoppers in MasterCard's Priceless Surprises Campaign Rewards for using Apple Pay

MasterCard paired up with Gwen Stefani this week to launch its "Priceless Surprises" campaign. The idea is to surprise cardholders with gifts when they least expect it. In a splashy 30-second spot, Stefani…

December 9, 2014, 1:09 PM EST

10 Big-Spending Advertisers That Prove Tumblr Could Make $100M in 2015 A marketing guide with BMW, Gatorade, Aeropostale

On Tuesday, Yahoo chief Marissa Mayer told investors that Tumblr would likely make more than $100 million in 2015. In our series this week, we learned that the social platform's…

October 22, 2014, 11:55 AM EDT

Spike Lee Captures the Passion and Personality of Mo'ne Davis in This Stirring World Series Ad Chevy's Game 1 spot celebrates Little League phenom

The upstart Kansas City Royals are one of the great underdog stories in recent sports history, a fact further highlighted by the 7-1 pummeling the team received at the hands…

October 22, 2014, 9:01 AM EDT

Apple Appears to Be Moving Into the Mobile Wallet Market Credit card deals position company to integrate digital ads and e-pay

Speculation that Apple will debut a digital wallet on the upcoming iPhone 6 reached a crescendo over Labor Day weekend. Numerous publications detailed patent searches and tips from people "familiar…

September 2, 2014, 1:46 PM EDT

Bulchandani Promoted to Run McCann MasterCard Unit Succeeds Joyce King Thomas

Devika Bulchandani has been promoted to president of McCann XBC, the agency’s dedicated global MasterCard unit, succeeding Joyce King Thomas, who takes on the role of chairman. Bulchandani has been working…

July 8, 2014, 1:58 PM EDT

MobileROI Tries to Link Cross-Device Behavior With New Marketing Tool Aims to give marketers 360-degree targeting insight

Macy’s, Gannett and BMW (BMWi Ventures is an investor) are all testing a new marketing tool from Mobile ROI called Mobile Marketing Cloud that hopes to sync up cross-channel marketing.…

June 11, 2014, 2:54 PM EDT

Pulpo Media Debuts Data Platform for Hispanic Advertisers Brands' targeting gets more sophisticated

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics…

May 6, 2014, 12:49 PM EDT

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