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Topic: Mashable

3 New Publishers Go All In on Snapchat Discover

Mashable, Tastemade and IGN sign on as partners

Starting tomorrow, Snapchat users are going to see more media brands in the Discover portal. Mashable, food publisher Tastemade, and IGN—a video-game and entertainment publisher—will start cranking out daily Snapchat content…

Mashable Just Learned a Basic Rule of Twitter: Cross William Shatner at Your Own Risk

Misunderstood tweets with Bieber lead to a fun little fracas

The first rule of tweeting about William Shatner is to assume your tweet will be read by William Shatner. Which is great, unless he's not happy with what he reads. (Trust…

Mashable Uses Vertical Video to Visit the Creator of the Cronut

Mostly for editorial, and ready for advertisers, too

Count Mashable among those to embrace vertical video. The media company published its first story this morning that will be embedded with vertical videos for desktop, mobile and iOS, riding the…

Frank Underwood of House of Cards Gets Campaign Posters Inspired by Those From History

Not that he has to run

The third season of Netflix's government drama House of Cards will officially be available to stream on Friday. And (spoiler alert) Frank Underwood has consolidated his power. Apparently, lots of…

Google Program Lets Readers Pay a Buck a Month to Block Ads

Test partners include The Onion, Imgur and Mashable

Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages…

14 Digital Trends on Kleiner Perkins' Venture Capital Radar

Mary Meeker on who shall inherit the Web

Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook…

Mark Zuckerberg Gets Reflective as He Nears 30

Espouses motto of 'ship love' at the f8 conference

Facebook has a new unofficial motto: Ship Love. The old motto everyone knows is Move Fast and Break Things, but at today’s f8 developers conference a kindler, gentler Mark Zuckerberg…

Mashable Partners With the Collective on Video Production

Web publisher to tap into company's YouTube expertise

Mashable, the tech news and Web culture hotbed, wants to take its video output to another level. So naturally, the site turned to the guys behind Fred and The Annoying…

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Seamlessly running campaigns is key

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically…

GE's Twitter Vine 'Science Fair' Gets Social Ad Push

Tumblr, BuzzFeed, Facebook, Promoted Tweets in play

General Electric is executing a Twitter Vine-based "science fair" promotion through Aug. 15 that includes ads via several social platforms as well as an influencer push. The Fairfield, Conn.-based corporation…

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