Topic: Mashable
This year, like the one before it, nobody "won" South By Southwest Interactive. This is not news, nor is it a surprise for a festival that's been in the middle…
Tech players and marketers are now consuming their final drinks for South by Southwest Interactive, a five-day conference wrapping this evening. For the National Football League's digital marketers still in…
Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd. Called Social Lift, the product is a natural…
The Associated Press hired former Mashable ad sales exec Ken Detlet to be its first vp of digital advertising strategy and sales as the news organization tries to augment its…
Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the…
When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS…
Mashable is set to unveil a beta launch redesign on Wednesday (Nov. 14) aimed at putting the social media-centric publication at the center of both the data-driven publishing and native advertising…
"Mobile" was the key word at Advertising Week’s Mashable Innovators seminar today, where Mashable chief strategy officer Adam Ostrow moderated a panel that included Time Inc. group president and chief…
Hungry for content to push out into social feeds, a growing number of marketers are adopting strategies that include repackaging articles from news sites on their own sites. For example, in…
The phrase “branded entertainment Web series” typically brings several thoughts to mind. Such as: “awful” or “no one watches them” or “a 20-minute webisode about salad dressing—really?” So what are the…
