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Topic: Mashable

IAB Announces Schedule for 2017 Digital Video NewFronts

Hulu, Vice and more will present

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in…

Bill Nye Is Hosting a Facebook Live View-A-Thon to Raise Money for National Parks

Mashable's contribution to Giving Tuesday

Bill Nye—the quirky, energetic, bow-tied science guy from the hit educational show—spent the 1990s winning over the hearts and minds of students with the goal of helping them see that…

Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday

BuzzFeed, Vice, Mashable and Discovery on board

Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. The ratings metric measures audiences…

Snapchat's Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands

Will a 'subscribe' button be a boon for traffic?

Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos…

As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and Facebook Live

New data dashboard will drive content creation

Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business. At its…

Mashable Lays Off Editorial Staff as It Shifts Focus to Video

Scraps world news and politics coverage

A week after finding a TV partner in its hastened push into video, Mashable is laying off several editorial staffers. "We are certain this is the right direction for Mashable. But…

Turner Hopes Investment in Mashable Makes Them Ideal Partners for the Future of TV

TBS, TNT can distribute video content on the site

For years, the relationship between old and new media resembled that of awkward 13-year-olds at a middle school dance, standing on opposite sides of the gymnasium. But the past few years…

5 Experiential Marketing Activations From SXSW That You Need to See

Budweiser, Suicide Squad, American Greetings and more

South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere. The Austin, Texas-based festival has become a hub…

Take a Tour of the Mashable House and All the Brand Activations Inside [Video]

Where the digital-only media company interacts with fans

If you've been to South by Southwest Interactive anytime in the past four years, you may have gone by the Mashable House. The media company's Austin, Texas, digs, now a…

HBO's Fake Posters for Silicon Valley's Pied Piper Perfectly Mock Tech's Self-Importance

Posters for the show debuted here at SXSW

If there's anything that HBO's Silicon Valley does well, it's deriding the tech world's faux altruistic attitude. While it's easy to applaud the show for the way it perfectly navigates…

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