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Topic: maserati

Inside Instagram’s Secret Barter Economy

Influencers swap photos for helicopter rides and champagne

Instagram is quietly becoming a platform for an underground barter economy where posts are swapped for goods and services from high-end brands hoping to attract millennials and cashed-up consumers. Mercedes-Benz, Maserati…

Maybach to Make Comeback—But How?

Mercedes' super-luxe nameplate will still face challenges

The latest performance feat from Mercedes-Benz is impressive indeed—a giant U-turn. After announcing in August of 2012 that it would discontinue the ultra-premium Maybach brand, Mercedes has reportedly decided to…

A Play-by-Play From Jaguar's Super Bowl Social Media Lair

Carmaker embraces its role as villain on Twitter

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a…

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