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Topic: Mary Kay

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Mary Kay Makes Brand Integration Beautiful The cosmetics giant teams with Project Runway on TV, digital and social initiatives

Adweek talks to Mary Kay's director of U.S. consumer marketing Kim Sater about the brand's deep relationship with Lifetime's long-running fashion design competition show Project Runway—why it's different, and why…

August 10, 2014, 10:26 PM EDT

Mattress Ads Wake Up to Human Sexuality Not so long ago, ads showing couples sharing a bed were taboo

The fact is largely forgotten, but first lady Eleanor Roosevelt used to host a weekly radio show sponsored by the Simmons mattress company—a cultural footnote immortalized by Cole Porter in…

May 16, 2013, 6:42 AM EDT

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