Topic: Mary Engle

FTC Dings Cole Haan for Wandering Sole Promo on Pinterest

Contest hashtag is not sufficient disclosure

Cole Haan's recent Wandering Sole promotional contest with Pinterest got it a slap on the wrist from the Federal Trade Commission. Though Cole Haan only got a letter and not an…

FTC Puts Media on Notice Over Deceptive Weight-Loss Ads

'Gut Check' targets major outlets

The Federal Trade Commission has put the advertising media on notice, launching a program called “gut check” to enlist them to spot bogus claims and reject deceptive weight-loss ads. The new…

Native Ad Workshop Leaves FTC Perplexed

Next enforcement steps unclear

A day-long examination of native advertising left regulators with no clear direction about how to police what has become digital media's hottest ad format. The Federal Trade Commission, which organized the…

Ab Circle Pro's Quick-Fix Exercise Claim Gets Workout From FTC

Reader's Digest Association on hook for bulk of $25 million settlement

The quick-fix exercise pitch of Ab Circle Pro, "only 3 minutes=100 sit ups!" is nothing but pump fiction. To settle Federal Trade Commission charges of deceptive advertising, the marketers of…

FTC Warns Advertisers About 'Up To' Claims

New study found consumers expect maximum benefit

Advertisers need to be careful if they use the phrase "up to" in claims about their products. The Federal Trade Commission issued a new guidance warning advertisers that telling consumers…