Topic: Mary Engle
Type
Ab Circle Pro's Quick-Fix Exercise Claim Gets Workout From FTC
Reader's Digest Association on hook for bulk of $25 million settlement
The quick-fix exercise pitch of Ab Circle Pro, "only 3 minutes=100 sit ups!" is nothing but pump fiction. To settle Federal Trade Commission charges of deceptive advertising, the marketers of…
FTC Warns Advertisers About 'Up To' Claims
New study found consumers expect maximum benefit
Advertisers need to be careful if they use the phrase "up to" in claims about their products. The Federal Trade Commission issued a new guidance warning advertisers that telling consumers…
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