Advertisement

Topic: Martin/williams

Simmons Bedding Shifts Media Business to MEC

It's deja vu for new marketing chief Jeff Willard

Simmons Bedding Co.’s new marketing head Jeff Willard is tapping a familiar partner to handle the company’s media planning and buying: MEC. Last May, when Willard was chief marketing officer at…

Payless Meets With Creative Shops

Retailer seeks new lead agency

Payless ShoeSource is meeting with agencies about its creative business with the goal of hiring a new lead agency. The review has reached the semifinalist stage, with Payless executives still in…

Nap with the Payless kitties on Black Friday

Martin/Williams encourages Payless customers to sleep in on Black Friday, and still get discounts via a special text coupon, in this video, which features an annoying "You're getting sleepy" hypnotist…

Mom gives birth to teen in new anti-drug ad

The target audience for this new spot from the Partnership for a Drug-Free America isn't drug-using teens. It's the mothers of teens who might tumble into that category. It's aimed…

A light on the shadows of human trafficking

This "Shadow Hands" PSA by Martin/Williams for the Not for Sale Campaign has been running for several weeks, mainly on the international Setanta Sports Network. Both the spot itself and…

Martin/Williams skillfully drives anti-gun ad

Martin/Williams of Minneapolis and production house Blind collaborated on this spot for EndGunViolence.com, the Web site of Citizens for a Safer Minnesota. It builds to a "surprise ending." This tactic…

Advertisement