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Topic: Martin Sorrell

Could WPP Be Next to Strike Media Deal With Twitter?

Rival Publicis recently entered partnership with the microblogging site

WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising…

Three Brands That Used Data to Transform Their Media Strategies

Creating efficiencies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency

So don't expect a Christmas card

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…

WPP: Revenue Grew Nearly 4 Percent Last Year

Company expects similar growth in 2013

WPP Group today reported a 3.5 percent increase in 2012 revenue to $15.6 billion thanks to “strong growth” in advertising, media investment and specialist communications. Profit before interests and taxes climbed…

Is Facebook a Media or Tech Company?

Sorrell, Everson differ at 4A's conference

Don't call Facebook a media company. Six hours after WPP CEO Martin Sorrell did just that at the 4A's Transformation Conference in Beverly Hills, Calif., Facebook's Carolyn Everson took the stage…

4A's Conference: Data Won't Trump Creativity

Advertising is about romance, not science

Yes, consumer data and analytics are powerful tools, but they're no substitute for inspiring others through creativity.  That was a primary theme that emerged today at the 4A's annual Transformation Conference.…

China Will Soon Be 'Second-Biggest Market' Says WPP Chief

Launches marketing school in Shanghai

WPP chief executive Martin Sorrell says China will overtake the U.K. as the firm’s second-biggest market within two to four years. "I would anticipate that China would become our third market…

Team Detroit's Chief Takes WPP Role

George Rogers to lead business development

The head of Team Detroit, the agency that manages WPP Group’s global Ford business, is moving to New York to steer global business development for WPP. George Rogers, CEO of Team…

The Can’t-Miss at Cannes

These are the panels everyone will be talking about

Creative leaders and communications experts from around the globe will gather on the French Riviera beginning June 19 for the 58th annual Cannes Lions International Festival of Creativity, the most…

WPP Beats Omnicom, Publicis in First Quarter

Holding company's revenue tops rivals for first time since 2006

The advertising group WPP announced a strong first quarter, one in which it beat rivals Omnicom and Publicis Groupe for the first time since 2006.  WPP reported organic revenue up 6.7…

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