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Topic: Martin Sorrell

Fait Accompli: How the Publicis-Omnicom Merger Died

As Wren and Lévy lick their wounds, the only winners are the lawyers

It started in February of last year when John Wren visited Publicis Groupe and admired the company’s stunning Champs Élysées view. Maurice Lévy, CEO of the French agency giant, was…

10 Provocative Tweets About Omnicom-Publicis #Fail

Schadenfreude and humor aplenty

Twitter, as popular with marketers as perhaps any crowd, has seen plenty of interesting comments from industry players about Omnicom and Publicis Groupe calling off their marriage since the development…

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa

Eyeview's effort could be a reach, or brilliant

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box. The personalized video technology firm is emailing a Who's Who of the advertising world a…

Y&R Legend Ed Ney Dies

Described integrated marketing as 'the whole egg'

Ed Ney, the man at the center of expanding Young & Rubicam beyond traditional advertising and into a broad range of specialized marketing services, died today at the age of…

Bob Jeffrey Says His Successor Is a 'Real Internationalista'

Gustavo Martinez also has a great reputation with clients

Bob Jeffrey, JWT global CEO since January 2004, will hand off to Gustavo Martinez in 13 months, after a year of preparing him for the top job. First, however, Martinez,…

Martin Sorrell Thinks Publicis Omnicom Group Will Have to Consolidate

WPP head questions his rivals' claim that they won't combine agencies

The claims of merger partners Omnicom Group and Publicis Groupe notwithstanding, WPP Group CEO Martin Sorrell expects the mega-merger to result in consolidation among Omnicom and Publicis Groupe shops. Sorrell made…

WPP Shareholders Approve CEO Sorrell's Compensation

Some still disagree or withhold votes

A majority of WPP shareholders voted in favor of company chief Martin Sorrell’s new remuneration package with 80.6 percent of them casting ballots to approve it. The vote at WPP’s…

Facebook Hires New Head of Europe, Middle East and Africa

New U.K. advisory group focuses on need to prove advertising ROI at inaugural meeting

Facebook has appointed one of U.K. advertising’s most high-profile players as the social network’s new head of Europe, the Middle East and Africa: Nicola Mendelsohn, executive chairman of the Karmarama…

Could WPP Be Next to Strike Media Deal With Twitter?

Rival Publicis recently entered partnership with the microblogging site

WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising…

Three Brands That Used Data to Transform Their Media Strategies

Creating efficiencies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…

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