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Topic: Martin Sorrell

Y&R Legend Ed Ney Dies Described integrated marketing as 'the whole egg'

Ed Ney, the man at the center of expanding Young & Rubicam beyond traditional advertising and into a broad range of specialized marketing services, died today at the age of…

January 8, 2014, 5:54 PM EST

Bob Jeffrey Says His Successor Is a 'Real Internationalista' Gustavo Martinez also has a great reputation with clients

Bob Jeffrey, JWT global CEO since January 2004, will hand off to Gustavo Martinez in 13 months, after a year of preparing him for the top job. First, however, Martinez,…

November 6, 2013, 5:00 AM EST

Martin Sorrell Thinks Publicis Omnicom Group Will Have to Consolidate WPP head questions his rivals' claim that they won't combine agencies

The claims of merger partners Omnicom Group and Publicis Groupe notwithstanding, WPP Group CEO Martin Sorrell expects the mega-merger to result in consolidation among Omnicom and Publicis Groupe shops. Sorrell made…

October 24, 2013, 12:24 PM EDT

WPP Shareholders Approve CEO Sorrell's Compensation Some still disagree or withhold votes

A majority of WPP shareholders voted in favor of company chief Martin Sorrell’s new remuneration package with 80.6 percent of them casting ballots to approve it. The vote at WPP’s…

June 12, 2013, 12:27 PM EDT

Facebook Hires New Head of Europe, Middle East and Africa New U.K. advisory group focuses on need to prove advertising ROI at inaugural meeting

Facebook has appointed one of U.K. advertising’s most high-profile players as the social network’s new head of Europe, the Middle East and Africa: Nicola Mendelsohn, executive chairman of the Karmarama…

May 8, 2013, 12:19 PM EDT

Could WPP Be Next to Strike Media Deal With Twitter? Rival Publicis recently entered partnership with the microblogging site

WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising…

April 25, 2013, 1:43 PM EDT

Three Brands That Used Data to Transform Their Media Strategies Creating efficiencies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…

March 25, 2013, 10:02 PM EDT

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency So don't expect a Christmas card

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…

March 3, 2013, 11:59 PM EST

WPP: Revenue Grew Nearly 4 Percent Last Year Company expects similar growth in 2013

WPP Group today reported a 3.5 percent increase in 2012 revenue to $15.6 billion thanks to “strong growth” in advertising, media investment and specialist communications. Profit before interests and taxes climbed…

March 1, 2013, 10:52 AM EST

Is Facebook a Media or Tech Company? Sorrell, Everson differ at 4A's conference

Don't call Facebook a media company. Six hours after WPP CEO Martin Sorrell did just that at the 4A's Transformation Conference in Beverly Hills, Calif., Facebook's Carolyn Everson took the stage…

March 27, 2012, 7:59 PM EDT

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