Topic: Martin Sorrell
Facebook has appointed one of U.K. advertising’s most high-profile players as the social network’s new head of Europe, the Middle East and Africa: Nicola Mendelsohn, executive chairman of the Karmarama…
WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising…
We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…
Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…
WPP Group today reported a 3.5 percent increase in 2012 revenue to $15.6 billion thanks to “strong growth” in advertising, media investment and specialist communications. Profit before interests and taxes climbed…
Don't call Facebook a media company. Six hours after WPP CEO Martin Sorrell did just that at the 4A's Transformation Conference in Beverly Hills, Calif., Facebook's Carolyn Everson took the stage…
Yes, consumer data and analytics are powerful tools, but they're no substitute for inspiring others through creativity. That was a primary theme that emerged today at the 4A's annual Transformation Conference.…
WPP chief executive Martin Sorrell says China will overtake the U.K. as the firm’s second-biggest market within two to four years. "I would anticipate that China would become our third market…
The head of Team Detroit, the agency that manages WPP Group’s global Ford business, is moving to New York to steer global business development for WPP. George Rogers, CEO of Team…
Creative leaders and communications experts from around the globe will gather on the French Riviera beginning June 19 for the 58th annual Cannes Lions International Festival of Creativity, the most…
