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Topic: The Martin Agency

Walmart Consolidates Its U.S. Advertising Business With Publicis Groupe

Leaves The Martin Agency after nearly 10 years

Walmart, one of America's largest advertisers, decided this month to consolidate its U.S. advertising and in-store creative work with a newly launched unit of Publicis Groupe in a move that…

Harry Jacobs, The Martin Agency's First Creative Director, Dies at 87

'Dean of Southern Advertising' helped shape the agency

Harry Jacobs, an ad industry veteran who helped build a global reputation for The Martin Agency, died at his Richmond home on Sunday. He was 87. Jacobs spent more than five…

Ad of the Day: Butter and Cheese Are a Force for Good in Heart-Melting Land O'Lakes Ads

The Martin Agency's first work for the brand

American cheese isn't just about getting your own. It's about helping someone else get theirs, too. That, at least, is the upshot of a sentimental new ad from iconic dairy…

The Martin Agency Finally Names a President: Veteran Staffer Steps Into Mentor's Role

Job has been vacant since Mike Hughes passed in 2013

The December 2013 passing of Mike Hughes, "patriarch, president and ultimate creative leader of The Martin Agency," left an opening that agency principals knew could only be filled by one…

In New Ads, Benjamin Moore Wonders If It's Selling Paint or Something Else Entirely

Can it bring color to a drab category?

Last year, The Martin Agency positioned Benjamin Moore with the line "Paint Like No Other," laying it on thick in ads starring a pair of ventriloquist's dummies. Now, with those creepy…

Geico Fast-Forwards Through Its Latest Clever Prerolls, but You Might Want to See More

The Martin Agency's follow-up to 'Unskippable'

Geico and The Martin Agency had a huge hit with their "Unskippable" preroll campaign on YouTube last year, which Adweek named the best campaign of 2015. This year's follow-up campaign,…

Rebranded TIAA Hopes Its Shortened Name Makes Financial Planning Seem Simpler

New campaign rolls out next week

Financial planning and everything associated with it can be stressful and complicated, even off-putting. For a financial services brand like TIAA—which just dropped the "CREF" from TIAA-CREF—that can present a…

Kayak Finds Its New Creative Partner in The Martin Agency

Shop known for Geico ads will handle upcoming campaigns

After several years of decidedly unusual ads from New York's Barton F. Graf, travel aggregator Kayak is going in a new direction, choosing The Martin Agency for its next big…

Stoli Is Running Topless Print Ads in Playboy's First Nudity-Free Issue

The Martin Agency's topical buy

The first non-nudity issue of Playboy is here, and it actually does include some topless models—the vodka bottles in Stolichnaya's topical print ads by The Martin Agency. See the work below.…

A Creative Leader From Martin Agency Has Moved to Erwin Penland

Mike Lear will work on clients like Denny's, L.L.Bean

Erwin Penland has made its first big staffing move since the November announcement that CMO Joe Saracino would replace outgoing ceo Joe Erwin by hiring Martin Agency veteran Mike Lear…

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