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Topic: The Martin Agency

Oreo Launches 'Play With Oreo' Campaign, Rolls Out Red Velvet Oreos for Valentine's Day French electro-pop duo Yelle score first spot

Lots of big brands are all about distilling their essence down to a single basic universal theme. For Coca-Cola, it's happiness. McDonald's is trying to go with loving. And now…

January 20, 2015, 11:04 AM EST

Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts And Pandora jewelry taps Grey to lead creative efforts

The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus…

January 9, 2015, 2:01 PM EST

American Cancer Society Exec Hires a Shop She Worked With at Wrigley DDB succeeds The Martin Agency

The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30…

January 7, 2015, 2:17 PM EST

Ad of the Day: It's Hump Day All Over Again in Geico's New Commercial Classic spot has unforeseen repercussions

Spoofing your own ads. It's what you do. The Martin Agency's work for Geico has often been hilariously self-aware. The whole "So easy, a caveman can do it" thing was advertising…

December 22, 2014, 11:34 AM EST

Salt-N-Pepa Tell Football Players and Pregnant Ladies to Push It for Geico Push it real good

If you're excited by rumors of a Salt-N-Pepa reunion album, you'll thoroughly enjoy this Geico ad where Salt, Pepa and DJ Spinderella don their famous jackets and tell everybody to…

December 8, 2014, 9:47 AM EST

The Martin Agency Replaces Cool Whip with Hummus As Kraft brand leaves, Sabra arrives

Three weeks after Kraft moved to shift its Cool Whip brand out of The Martin Agency, the shop replaced the hole in its cupboard with Sabra dips and spreads. Martin, a…

November 26, 2014, 11:29 AM EST

CarMax Picks Its Next Lead Agency Brand spends $60 million in media annually

CarMax has selected McKinney as its new lead creative agency, the automotive retailer has confirmed. The company spends about $60 million in media annually. The selection came after a review in…

November 25, 2014, 3:47 PM EST

CarMax Eyes 3 Shops for Its Creative Business Super Bowl advertiser spends $60 million on media annually

On again, off again Super Bowl advertiser CarMax appears to be taking the next game off as it searches for a new lead creative agency. Three agencies have reached the final…

November 18, 2014, 3:30 PM EST

There Are 4 Big Winners in Kraft's Agency Consolidation Their gains come at the expense of 8 shops

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin…

November 7, 2014, 4:36 PM EST

Nestlé Spring Water Gets a New Lead Agency The same network already dreams up DiGiorno ads

FCB Garfinkel is the new lead agency for Nestlé Waters North America’s regional spring water brands, taking over from fellow Interpublic Group shop McCann Erickson. Sources said the shift came after…

October 15, 2014, 11:16 AM EDT

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