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Topic: The Martin Agency

Norwegian Cruise Line Follows Royal Caribbean Into the Review Circuit

Incumbent Martin is not participating

Another cruise line account is up for grabs: Norwegian Cruise Line is reviewing its creative and media business, which The Martin Agency has handled since 2011. The assignment spans traditional and…

Benjamin Moore Debuts Its Biggest Ad Campaign Ever

$50 million effort led by The Martin Agency

Benjamin Moore is launching its most aggressive advertising campaign ever, spending $50 million to differentiate the brand in a commodity category where paint increasingly is just seen as color on…

Oreo Gets 10 Artists to Produce Beautifully Dreamy Outdoor Illustrations

Creative expressions of 'play'

The "Play With Oreo" campaign, which launched in January, continues this month with a lovely new set of out-of-home ads featuring groovy illustrations from 10 artists. The artists were given words…

Ad of the Day: Geico Makes Clever Preroll Ads That Are Basically Unskippable

Those first five seconds are key

Viewership rates for YouTube preroll ads are generally poor. Part of the problem is, very few marketers specifically tailor ads to preroll—they prefer simply to run their TV spots unchanged.…

Discover Returns to the Super Bowl for the First Time Since Card's 1986 Launch

But credit card rivals continue to skip Big Game

Discover is back on the Super Bowl this year, for the first time since the credit card was launched in 1986 with its "Dawn of Discover" ad. Within the credit and…

Oreo Launches 'Play With Oreo' Campaign, Rolls Out Red Velvet Oreos for Valentine's Day

French electro-pop duo Yelle score first spot

Lots of big brands are all about distilling their essence down to a single basic universal theme. For Coca-Cola, it's happiness. McDonald's is trying to go with loving. And now…

Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts

And Pandora jewelry taps Grey to lead creative efforts

The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus…

American Cancer Society Exec Hires a Shop She Worked With at Wrigley

DDB succeeds The Martin Agency

The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30…

Ad of the Day: It's Hump Day All Over Again in Geico's New Commercial

Classic spot has unforeseen repercussions

Spoofing your own ads. It's what you do. The Martin Agency's work for Geico has often been hilariously self-aware. The whole "So easy, a caveman can do it" thing was advertising…

Salt-N-Pepa Tell Football Players and Pregnant Ladies to Push It for Geico

Push it real good

If you're excited by rumors of a Salt-N-Pepa reunion album, you'll thoroughly enjoy this Geico ad where Salt, Pepa and DJ Spinderella don their famous jackets and tell everybody to…

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