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Topic: Marshawn Lynch

Marshawn Lynch and Cara Delevingne Suit Up for Call of Duty's Latest Epic Ad

But everyman Kevin is the real star

Kevin might just seem like a regular guy, but he's so nasty at Call of Duty that he gets to star in this ad for Black Ops III—complete with narration…

5 Tips From Progressive's CMO on Building a Brand That Cuts Through the Clutter

Starts with fresh content and a cast of characters

In a competitive, jam-packed category like insurance, it can be difficult to reach consumers in an interesting and relevant way. Over the years, Progressive has managed to portray itself as…

Pepsi and BBDO New York Rekindle Relationship 7 Years After Their Big Breakup

Marshawn Lynch plays reluctant spokesman in new ad

Seven years after a painful breakup, Pepsi and longtime agency BBDO New York have rekindled their relationship. For nearly 50 years, the two had maintained one of advertising's most high-profile partnerships,…

Marshawn Lynch Just Popped Up on a Shopping Channel to Hilariously Sell Skittles

Seahawks star visits Evine Live

If you happened to be zoning out to the Evine Live home-shopping channel on cable TV at 11:04 a.m. ET this morning, you saw a strange sight. Yes, that was…

This Top 10 List of Sports Content Creators Shows a Major Consumer Shift

ESPN competes with FC Barca, Red Bull, Dude Perfect

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular feature…

Marshawn Lynch Headlines ESPN The Magazine's Leap into Video Games

Print pub tests gaming waters

ESPN The Magazine is dropping an "eSports" issue this week with Seattle Seahawks star Marshawn Lynch gracing its cover. In a feature story, Lynch, who is notoriously uncooperative with the…

Marshawn Lynch Finally Talks ... in Funny, Weird Ads for Skittles and Progressive

Seattle running back becomes a whole lot 'awesomer'

Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words. Whether it's answering every question with a laid-back…

Skittles Gives a First Taste of Its Super Bowl Ad Featuring a Town Brawl

No sign of Seahawks' Marshawn Lynch, though

Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in…

Richard Sherman Blasts NFL Sponsorship, Media Policies With An Insane Press Conference

Prank mocks league's mandatory press appearances

Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press…

Marshawn Lynch, Real-Life Skittles Superfan, Even Works Out With the Candies

They make game day 'awesomer'

It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably…

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