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Topic: Marshalls

Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers

Retailers turn to marketing to ignite business

One down, one to go. As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to handle…

Leo Burnett Wins Pitch for Marshalls' Creative Account

Retailer spends $95 million in media annually

Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities. Marshalls'…

Accounts in Review: PHD Becomes a Leading Player on SC Johnson

Royal Caribbean completes creative search as media contest winds down

In Monopoly parlance, PHD now has a "hotel" on SC Johnson. Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying around…

TJX combo campaign not much of a bargain

Let's face it, commercials from the T.J. Maxx and Marshalls discount clothing chains are typically traffic-building retail fare never destined to win the big prize (or any prize) at Cannes…

Marshalls ads not helping the holiday mood

GSD&M Idea City's tagline for Marshalls is, "It pays to be shamelessly shopportunistic." Not only does the agency despise the English language, but it apparently hates reindeer. This spot…

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