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Topic: Mars

Ad of the Day: Mars Rolls Out Twix Bites, a Candy Three Decades in the Making The '80s couldn't handle it

If you've been to the candy aisle of a grocery store at any point in the past couple of years, you're probably aware that pretty much every name-brand candy bar—Snickers,…

May 13, 2014, 3:56 PM EDT

How Snickers Fired a Quarterback, Hired a Zebra and Tweaked One of Advertising’s Most Famous Tag Lines The evolution of a brand’s message

Much like songwriters, brand marketers play variations on a theme. Coca-Cola’s famous tag line “It’s the real thing” from 1970 became “Can’t beat the real thing” 20 years later. KFC’s…

February 27, 2014, 6:41 AM EST

Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl A look at some main activations around the city

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl­—but last-minute strategizing for the Big Easy blowout was not on…

January 26, 2014, 8:56 PM EST

Ian Reichenthal, Scott Vitrone Reunite With Gerry Graf at Barton F. Graf 9000 Exit W+K to focus on making ads

Gerry Graf is getting the old team back together. The founder and chief creative officer of Barton F. Graf 9000 has hired Scott Vitrone and Ian Reichenthal, his former key lieutenants…

November 7, 2013, 2:18 PM EST

McGuinness Leaves DDB Chicago for Chobani Agency names Paul Gunning as new chief

The Chicago office of DDB is losing its president and CEO but filling the role with a familiar face. Peter McGuinness, head of the office since 2011, is moving back to…

July 11, 2013, 12:53 PM EDT

Ad of the Day: Snickers Good sport Kenny G is the ultimate buzzkill in BBDO's latest spot

Eat some Snickers Bites before you turn into Kenny G and bore your friends to death. So says the latest installment in the Mars candy brand's "You're not you when you're…

July 2, 2013, 12:05 PM EDT

Help Smash a Menagerie of Talking Animals in This Interactive Skittles Ad Not all of them turn to candy

After years of weirdness and grotesquerie, Skittles has found its calling—breaking Grandma's knickknacks. This enjoyable interactive YouTube video from DDB Chicago features a young man who breaks a porcelain unicorn…

June 10, 2013, 3:24 PM EDT

Royal Canin Turns to McKinney for Branding First work, a digital effort, to break next month

Fourteen months into his tenure as U.S. president of pet food player Royal Canin, Keith Levy is ready to plant his brand flag. Historically, the company’s marketing has been modest and…

April 19, 2013, 4:20 PM EDT

Updated: DDB Chicago Expands Duties on Mars, Safeway Adds 3 Musketeers, Safeway digital assignments

Mars and Safeway have expanded their relationships with DDB's Chicago office. Mars has shifted creative responsibilities for its 3 Musketeers candy bar to the Omnicom Group agency, Mars confirmed. The shop…

March 4, 2013, 4:54 PM EST

DDB Chicago Finds Account Mgt. Chief in L.A. New hire to join the agency next month

Mark Hansen is heading back to Chicago to do what he has never done before: Run a department. Next month, Hansen, who since 2009 has managed accounts like Gatorade and Visa at the…

December 18, 2012, 12:02 AM EST

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