Topic: Mars
After years of weirdness and grotesquerie, Skittles has found its calling—breaking Grandma's knickknacks. This enjoyable interactive YouTube video from DDB Chicago features a young man who breaks a porcelain unicorn…
Fourteen months into his tenure as U.S. president of pet food player Royal Canin, Keith Levy is ready to plant his brand flag. Historically, the company’s marketing has been modest and…
Mars and Safeway have expanded their relationships with DDB's Chicago office. Mars has shifted creative responsibilities for its 3 Musketeers candy bar to the Omnicom Group agency, Mars confirmed. The shop…
Mark Hansen is heading back to Chicago to do what he has never done before: Run a department. Next month, Hansen, who since 2009 has managed accounts like Gatorade and Visa at the…
Here are some wacky new Combos ads from DDB Chicago—a couple of 15-second spots and a couple of print ads. The work plays off the product name, showing goofy examples…
An election year would seem an auspicious time to launch an ad campaign pitting right against left in a petty war whose origins are obscure and whose resolution seems all…
CANNES, France—The two bars inside Twix are about to have a falling out. Mars, which is being honored as the 2012 Advertiser of the Year at the Cannes Lions festival here,…
At first glance, many Cannes Lion-winning ads from Mars— the festival's Advertiser of the Year for 2012—appear to be off-the-wall, absurdist and just plain random. Take "Sheep Boys," a Skittles ad…
In the end, it was a shell game. M&M's "Just My Shell" commercial from BBDO New York, introducing the new Ms. Brown character, was crowned the winner of YouTube's 2012 Ad…
Is there any halfway-popular '80s song left that hasn't been used, sarcastically or otherwise, in a TV commercial? Eric Carmen's "Hungry Eyes," that unsettling ode to leering, stalker-ish types everywhere, from…
