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Topic: Marriott

Marriott Tests In-Hotel Beacons With Loyalty Program Perks Also gets into the flash deal space

Marriott International is giving its loyalty program a heavy-duty revamp with new digital and on-site activations. Marriott Rewards has added two features—LocalPerks and FlashPerks—that build on a program called PlusPoints…

July 10, 2014, 5:25 PM EDT

Arizona Pizzeria Gains Social Fanfare After Mocking State's Anti-Gay Bill Brands big and small have urged Gov. Brewer to stop measure

Apple, American Airlines and Marriott are a few of the big brands that are asking Arizona Gov. Jan Brewer to veto the controversial piece of legislation called SB 1062 that…

February 25, 2014, 7:19 PM EST

Marriott Brand Chief Puts Video Focus on Millennials Brian King riffs on digital natives

If all of the ANA Masters of Marketing speakers had digital-addicted family members in either grade school, high school or college to draw upon for analogies, that'd make perfect sense.…

October 6, 2013, 8:10 AM EDT

Are Marketers Worried About Millennials Fleeing Facebook? ANA confab attendees respond in 15 seconds or less

Millennial marketing has easily been one of the top subjects at the ANA Masters of Marketing conference this weekend in Phoenix, Ariz. The demographic is coming of age in terms…

October 5, 2013, 10:10 PM EDT

Wired Taps Real Journalists to Push Further Into Native Advertising Hand-picked writers to work on content

Brands want advertising that looks and feels like actual editorial content, and publishers are uniquely positioned to help. But how do they do that without selling out?  Increasingly, by creating stand-alone…

August 8, 2013, 12:00 AM EDT

A Tipsy Time With the Half-Naked Bellboy Vegas hotel Cosmopolitan’s edgy take on the luggage lad is only the latest incarnation of a branding icon

If you’ve ever stayed in a hotel that has over two stars, you’ve already met him. But heck, even if you’ve only seen it in the movies, we all know…

March 21, 2013, 6:59 AM EDT

Marriott Chain Adds Some Local Flavor Renaissance Hotels goes native, using neighborhood tipsters to boost its online concierge service

Is Marriott’s Renaissance Hotels trying to be the next Yelp? To increase its social quotient, the hotel chain is letting locals participate in its Navigator program, Renaissance’s take on the…

January 8, 2013, 6:09 AM EST

This Man Gets in People's Heads Fast Chat with McCann Erickson veteran Kevin Allen

Kevin Allen began his advertising career in account service but made his mark as a pitchman for McCann Erickson, helping win accounts such as Marriott, Lufthansa and, most famously, MasterCard.…

May 21, 2012, 12:02 AM EDT

Marriott Launches Global Media Review Joanne Davis Consulting is managing the process

Marriott International is reviewing its estimated $80 million global media business. The review includes both planning and buying efforts.  Roster shops, including Carat in the U.S., Starcom in Latin America, ZenithOptimedia in…

July 19, 2011, 11:28 AM EDT

D.C. United kicks Fairfield hotels up a notch

Pro soccer players kicking a ball around in a place where they shouldn't really be doing so? That's what we find in this amiable video created by Marriott's PR folks…

April 3, 2009, 8:52 AM EDT

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