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Topic: Marriott

If You're Not at Least Thinking About Branded Content, You're Missing Out

The future of entertainment will also move the sales needle

MIPTV may be the most important annual event in global TV entertainment, attracting about 11,000 buyers and sellers, but we ad guys usually aren't seen in Cannes until a couple…

How Reach Entertainment Goes Big With Branded Video

Agency keeps a finger on the pulse of what's viral

Specs Who (From left) Frank Catapano, managing partner; Gabe Gordon, managing partner; Marc Hustvedt, partner What Digital content strategy agency Where Venice Beach, Calif. Realizing the best way to reach consumers is by creating…

How Oculus Rift Is About to Reshape Marketing Creativity

Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

General Electric, Marriott and Condé Nast Weigh In on Digital Storytelling

Experiments on new platforms can pay off

As social media channels continue to grow, with mobile feeds dominating storytelling, brands like General Electric, Marriott and Condé Nast have had to work out the best way to position…

Marriott Launches Global Creative and Content Marketing Studio

Aims to be the go-to brand publisher for travel entertainment

Following the trend of marketers becoming publishers, Marriott International is launching a global creative and content marketing studio to handle internal work for its portfolio of 18 travel-related brands. "We view…

Marriott Tests In-Hotel Beacons With Loyalty Program Perks

Also gets into the flash deal space

Marriott International is giving its loyalty program a heavy-duty revamp with new digital and on-site activations. Marriott Rewards has added two features—LocalPerks and FlashPerks—that build on a program called PlusPoints…

Arizona Pizzeria Gains Social Fanfare After Mocking State's Anti-Gay Bill

Brands big and small have urged Gov. Brewer to stop measure

Apple, American Airlines and Marriott are a few of the big brands that are asking Arizona Gov. Jan Brewer to veto the controversial piece of legislation called SB 1062 that…

Marriott Brand Chief Puts Video Focus on Millennials

Brian King riffs on digital natives

If all of the ANA Masters of Marketing speakers had digital-addicted family members in either grade school, high school or college to draw upon for analogies, that'd make perfect sense.…

Are Marketers Worried About Millennials Fleeing Facebook?

ANA confab attendees respond in 15 seconds or less

Millennial marketing has easily been one of the top subjects at the ANA Masters of Marketing conference this weekend in Phoenix, Ariz. The demographic is coming of age in terms…

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