Topic: Marriott

Marriott Built a Giant Interactive Map in NYC to Celebrate Its Merger With Starwood

Shows off new global hotel network

When Marriott merged with Starwood Hotels in September, it created a hotel megabrand with more than 5,700 properties and 30 brands. To celebrate the merger, Marriott built an interactive map…

Marriott Created an Upside-Down Room to Build Excitement Around Renovations

And hopes to create buzz on social media

As hotel chains increasingly face competition from boutique hotels and funky Airbnb spaces, interesting design is more important than ever. Marriott is turning design on its head—literally—through its new upside-down…

How Hotels Are Luring Millennials in the Era of Airbnb

Rethinking lodging for young, broke and enthusiastic travelers

Since its founding in 2008, Airbnb has been cited as a huge disrupter in the hotel industry, heralded as the next big thing in travel as consumers embraced the sharing…

Erin Andrews Awarded $55 Million in Hotel Stalker Lawsuit

Nashville Marriott found to be 49 percent at fault

The jury in Erin Andrews' civil suit has awarded the Fox Sports reporter and Dancing With the Stars host $55 million. Michael Barrett, who recorded a naked Andrews in her Nashville Marriott…

Marriott Taps Figliulo&Partners to Expand Its European-Style Business Hotels

First work for AC Hotels debuts in Q1

Marriott has tapped independent agency Figliulo&Partners to help drive the expansion of its AC Hotels division. The global branding and positioning assignment followed a review led by Joanne Davis Consulting, and…

How Horatio Sanz and Fred Armisen Are Creating a Digital Hub for Latino Comedy

Más Mejor content studio targets cord-cutting millennials

The Hispanic population is the fastest-growing segment in the United States, accounting for 17 percent of the U.S. population, according to 2014 census estimates. Despite the fact that there are…

10 Branded Content Masters Who Make It OK to Love Marketing

The icons of an emerging industry

Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of…

If You're Not at Least Thinking About Branded Content, You're Missing Out

The future of entertainment will also move the sales needle

MIPTV may be the most important annual event in global TV entertainment, attracting about 11,000 buyers and sellers, but we ad guys usually aren't seen in Cannes until a couple…

How Reach Entertainment Goes Big With Branded Video

Agency keeps a finger on the pulse of what's viral

Specs Who (From left) Frank Catapano, managing partner; Gabe Gordon, managing partner; Marc Hustvedt, partner What Digital content strategy agency Where Venice Beach, Calif. Realizing the best way to reach consumers is by creating…

How Oculus Rift Is About to Reshape Marketing Creativity

Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…