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E! Hits Upfront With Rebranding Now under NBCU's Bonnie Hammer, net adds series to solidify its pop culture pedigree

How excited is E!? It’s so amped, it’s actually merging with the exclamation mark. The cable network is set to unveil a full-blown rebrand today (April 30) at its first New…

April 30, 2012, 12:01 AM EDT

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