Marla Kaplowitz | Adweek Marla Kaplowitz | Adweek
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Chevy and AT&T Need Help Understanding All Their Data Here's where media agencies can play a crucial role

Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean? So, it was not surprising that in their appearances…

March 18, 2014, 3:36 PM EDT

To Make Your Clients Happy, Cultivate Happy Employees Create a team that 'gets it'

I’ve always believed that happy people have the ability to achieve extraordinary things. And in the business world, happy employees equal happy clients, and that’s not just good for business,…

July 22, 2013, 9:54 PM EDT

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