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Topic: Marla Kaplowitz

Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying

Negotiating upfronts while pitching clients' business

The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time. Just as agencies…

General Electric, Marriott and Condé Nast Weigh In on Digital Storytelling

Experiments on new platforms can pay off

As social media channels continue to grow, with mobile feeds dominating storytelling, brands like General Electric, Marriott and Condé Nast have had to work out the best way to position…

Chevy and AT&T Need Help Understanding All Their Data

Here's where media agencies can play a crucial role

Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean? So, it was not surprising that in their appearances…

To Make Your Clients Happy, Cultivate Happy Employees

Create a team that 'gets it'

I’ve always believed that happy people have the ability to achieve extraordinary things. And in the business world, happy employees equal happy clients, and that’s not just good for business,…

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