Topic: marketplace

Let the Upfront Games Begin

CBS' Les Moonves eyes double-digit upfront hikes

Les Moonves on Wednesday told investors that CBS is gearing up for another lucrative upfront market, predicting that the top-rated broadcast network will land double-digit pricing increases versus its already…

2010 A Banner Year for Online Ads, But Display Pricing Still Weak

Record Revenue Year Buoyed by 18 Percent Growth in Second Half

The online advertising market roared back to life in 2010, setting a slew of records including the largest revenue year ever recorded and biggest quarter in the medium’s history, according…