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Topic: Marketing

Apparel Brands Are Gearing Up in the Hopes of a Cold, Snowy Super Bowl

When bad weather generates buzz

The media have already made much of the fact that Super Bowl XLVIII will be the first in game history to be played outdoors in a cold-weather city (specifically, in…

This Chicago-based Agency Specializes in Multicultural Work

Commonground's clients include Coca-Cola, NBCUniversal, Miller Lite and Verizon

Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago Agency vets Wright and Islam bumped into one another while vacationing in Cancun and bonded over the…

A Look at Some of the Key Media Bills Being Introduced

Testing the waters for support in an upcoming election year

Congress is winding down for the year, making it highly unlikely that any new laws will get passed; even nominations are having a tough time. There is still a question…

Domino Sugar Is Rolling Out Some Sweet New Packaging

Offering a higher-quality image than the no-name competition

Conventional wisdom holds that it’s a good thing when a brand’s been around for a century or two. And if you’re Domino Sugar—which built its first refinery in New York…

Too Many Brands Are Still Employing a Check-the-Box Strategy

Facebook vp David Lawenda brings his Hispanic marketing know-how to the social network

Specs Who David Lawenda Age 46 New gig Facebook’s vp of global marketing solutions, U.S. Old gig Univision’s president of ad sales and marketing Your last career stop was at Univision. A few weeks…

At New York’s Posh St. Regis Hotel, the Marketing Is the View

And landmarked French windows don't hurt

In a dynamic city like New York where the skyline is a perpetual work in progress, a hotel—even an elegant hotel—seldom gets to stand for more than a few decades.…

Comedy Central Is Dismantling Its Digital Wall

Content and ads will flow across multiple screens

Can a network merge its digital unit with the rest of the corporate structure? Comedy Central thinks it can—today, the network is announcing it’s done exactly that. The next question,…

Beauty Vulnerability: What Got Lost in Translation

Author of controversial PHD study explains its goal

Once when I was in high school more than half of my chemistry class failed a lab test. The next day our teacher apologized to us, saying that if so…

Brands Are Lining Up to Reach Locket’s 150,000 Users

Mobile startup pays consumers to view ads

Locket, an Android app that pays users a penny each time they view an ad while unlocking their phones, may seem like a head scratcher of a business model. And…

Doritos Is Going Global for This Year’s Super Bowl

Centralizing its Facebook presence for maximum social impact

Even though “Fashionista Daddy” drew plenty of buzz last Super Bowl season, Ram Krishnan, vp of marketing at Frito-Lay, is thinking more “Gangnam Style” for his Doritos brand’s upcoming big…

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