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Topic: Marketing

Ad Industry Needs to Get Used to Low Growth Being 'the New Normal,' Martin Sorrell Says

Low inflation, disruption are pushing clients to focus on cost

In a wide-ranging discussion that touched on the macro forces shaping modern advertising, the implications of Britain leaving the European Union and his own compensation, WPP chief executive Sir Martin…

There's Now a One-Stop Shop for Brands That Want to Work With Retired NFL Players

Football Greats Alliance reps 22,000 of them

When the Los Angeles Rams take the podium during next week's NFL draft, brands and sponsors will get a look at the new wave of football talent. But this morning,…

Discourse About Gender and Diversity in Advertising Is Reaching a Crescendo

But real change starts at the top

It's been nearly a month since the 4A's Transformation conference, where, as many of you heard, read or experienced firsthand, the discourse about gender and diversity in the advertising industry…

3 Revealing GIF-Powered Data Points About the Current State of Marketing

Salesforce surveyed 4,000 industry players

Salesforce recently surveyed 4,000 marketers to get a read on the branding and advertising world's biggest concerns, priorities and challenges going into the second quarter of 2016. From the 73-page…

We're Finally on the Eve of the Virtual Reality Era, and Here's Why That Scares Marketers

No room for the old ad model in this brave new world

No single descriptor can consistently apply to the living, breathing and evolving South by Southwest Interactive Festival—except that it is as weird as Austin itself. Every year, the attendance grows and demographics…

Note to Media and Marketing Execs in the Wake of SXSW: Don't Move to Austin

You probably won't like all the growth, innovation and energy

As SXSW winds down this week, heed my advice. Whatever you do, don't move to Austin. I'm serious. Put down that Forbes article that recently named it the No.1 boom…

What Is Peyton Manning's Post-NFL Career Going to Be Like?

Marketing and broadcasting in star QB's future

Peyton Manning is calling it an NFL career. "I fought the good fight. I have finished my football race. After 18 years, it is time," the defending Super Bowl champion quarterback…

3 Things Content Marketers Should Learn From the Super Bowl

This year's best ads refined the message and built momentum

If football players and marketers have one thing in common, it's that their biggest day of the year comes in February: the Super Bowl. And while the outcome of the…

Turner Says the Post-Millennial Generation Should Be Known as 'Plurals'

Yet another name idea for those born after 1997

Millennials are quickly becoming yesterday's news, and media companies are trying to figure out just what to call the next generation. Becomers? Founders? iGen? Post-Millennials? Those are just a few. And now…

How the NFL’s Return to Los Angeles Ensures Major Growth for the League

The Rams are heading west

At long last, the NFL is returning to Los Angeles, or at least suburban Inglewood, Calif. After a meeting in Houston today, the league's owners voted 30-2 to approve the St.…

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