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Topic: Marketing

A Look at Some of the Key Media Bills Being Introduced Testing the waters for support in an upcoming election year

Congress is winding down for the year, making it highly unlikely that any new laws will get passed; even nominations are having a tough time. There is still a question…

November 25, 2013, 9:59 PM EST

Domino Sugar Is Rolling Out Some Sweet New Packaging Offering a higher-quality image than the no-name competition

Conventional wisdom holds that it’s a good thing when a brand’s been around for a century or two. And if you’re Domino Sugar—which built its first refinery in New York…

November 17, 2013, 9:49 PM EST

Too Many Brands Are Still Employing a Check-the-Box Strategy Facebook vp David Lawenda brings his Hispanic marketing know-how to the social network

Specs Who David Lawenda Age 46 New gig Facebook’s vp of global marketing solutions, U.S. Old gig Univision’s president of ad sales and marketing Your last career stop was at Univision. A few weeks…

November 17, 2013, 9:48 PM EST

At New York’s Posh St. Regis Hotel, the Marketing Is the View And landmarked French windows don't hurt

In a dynamic city like New York where the skyline is a perpetual work in progress, a hotel—even an elegant hotel—seldom gets to stand for more than a few decades.…

October 30, 2013, 9:52 PM EDT

Comedy Central Is Dismantling Its Digital Wall Content and ads will flow across multiple screens

Can a network merge its digital unit with the rest of the corporate structure? Comedy Central thinks it can—today, the network is announcing it’s done exactly that. The next question,…

October 13, 2013, 11:03 PM EDT

Beauty Vulnerability: What Got Lost in Translation Author of controversial PHD study explains its goal

Once when I was in high school more than half of my chemistry class failed a lab test. The next day our teacher apologized to us, saying that if so…

October 4, 2013, 2:34 PM EDT

Brands Are Lining Up to Reach Locket’s 150,000 Users Mobile startup pays consumers to view ads

Locket, an Android app that pays users a penny each time they view an ad while unlocking their phones, may seem like a head scratcher of a business model. And…

September 29, 2013, 10:23 PM EDT

Doritos Is Going Global for This Year’s Super Bowl Centralizing its Facebook presence for maximum social impact

Even though “Fashionista Daddy” drew plenty of buzz last Super Bowl season, Ram Krishnan, vp of marketing at Frito-Lay, is thinking more “Gangnam Style” for his Doritos brand’s upcoming big…

September 23, 2013, 10:11 PM EDT

JetBlue Knows How to Communicate With Customers in Social, and When to Shut Up Mastering the transparency game

JetBlue Airways landed ahead of schedule in the realm of social media—and in full-blown crisis mode. It was February 2007, and the low-cost carrier was facing a public relations storm that…

September 9, 2013, 10:00 PM EDT

Tweens Have a Big Say in Household Spending Empowered by technology

It's not enough that you've worked hard enough to earn a vacation (and can pay for it, too). Your kids expect to have a say in the matter, too. In…

June 26, 2013, 6:36 AM EDT

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